Concurrent with the APB’s Call to Action, the 4A’s produced and hosted an updated version of the IAB Tech Lab’s Contextual Taxonomy 2.0, mapped against the APB’s Brand Suitability Framework. In accordance with the Framework, content is categorized as follows: High Risk Tolerance: The direct depiction or glamorization of content presented in an insensitive […]

In this interview with Beet.TV—conducted, naturally, via Zoom—Marla Kaplowitz, President & CEO of the 4A’s, says the creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic. This shift is fostering a period of creativity, Kaplowitz says, where taped productions are […]

For many of us we know that words matter – at their best they can inspire better actions, and at their worst they can cause harm and incite violence. For this reason we are asking all members effective immediately to cease the use of loaded terms used by the industry blacklist and whitelist. While we assume […]

Read the full Privacy for America breakdown here: Principles For Privacy Legislation Dec 2019 Introduction Privacy for America has developed a new framework for nationwide privacy legislation that would fundamentally change the way personal data is protected and secured in this country. This framework is intended to provide a new option to policy makers for […]

Opening excerpt from International Center for Law & Economics Comments on CCPA Executive Summary We thank the Attorney General’s Office (“AG’s Office”) for the opportunity to comment on this tin1ely and highly relevant policy discussion. We begin our analysis of the California Consumer Privacy Act (“CCPA”) with a discussion of the standardized regulatory impact assessment […]

Comprehensive research finds agencies, publishers, marketers and technology companies want automated workflow and smarter use of better data   New York, NY (November 14, 2019) — The 4A’s and The 614 Group today released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven […]

“The Future of Programmatic and Automation” report, based on a research initiative commissioned by The 4A’s and conducted by The 614 Group, shows that a lack of automation hinders the future of programmatic. The report is based on extensive one-on-one interviews and survey responses from representatives of agencies, marketers, publishers, and platforms. Find more details […]

This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4A’s Mid-Sized Agency Media Directors Committee.  It was designed to give 4A’s media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked […]

The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional excellence, building brand equity, and performance. This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving […]

Read the full guidance: CCPA: What Agencies Need to Know    On January 1, 2020, a sweeping new data privacy law will go into effect in the United States. The law, known as the California Consumer Privacy Act (CCPA), is the first of its kind in the country. The CCPA grants California consumers new rights […]

Letter to CA Privacy and Consumer Protection Committee Chairman Ed Chau   Chairman Ed Chau Privacy and Consumer Protection Committee Room 156A, Legislative Office Building 1020 N Street Sacramento, CA 95814   Re: AB 1760   Dear Chairman Chau:   The undersigned trade associations, whose members support more than 2 million jobs in California and […]

Read the full Brand Safety Effect report   Executive Summary CHEQ, Magna & IPG Media Lab set out to quantify the effects of unsafe ad exposure on consumer brand perceptions. These are the key findings: Many consumers view unsafe ad placement as an intentional endorsement of the negative content. With unsafe ad placement, consumers’ perception […]