Media, Technology & Data

Ongoing news and analysis of brand safety and suitability,
programmatic and automation, advertiser protection, and more.

Guidance & Resources

Consumer Privacy

As legislators and regulators in Congress and the states continue to address privacy concerns in a fragmented fashion, agencies are often left with questions as to what exactly they are being asked to do, and how exactly they should go about accomplishing it.  Privacy can be an amorphous topic to wrap your head around, so we’re here to help.

View Latest Updates
Consumer Privacy
Diversity/BIPOC

For decades, we have been deeply committed to diversity, equity and inclusion within the advertising industry. We hear and see our Black colleagues and stand up as anti-racist. It is up to all of us to continue to play a role in dismantling the racial issues in our country and we call on all of our members to continue to do the work that will drive change.

View Latest Updates
Diversity/BIPOC
Programmatic

As programmatic media evolves, our thinking must evolve with it.  As buyers and sellers continue to push the boundaries of what’s possible, agencies need advice and guidance from a trusted source.  The 4A’s is here to help.

View Latest Updates
Programmatic
Brand Safety & Suitability

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.

View Latest Updates
Brand Safety & Suitability

Related to Media

Letter to Creative Agencies Regarding Compliance With the Coalition for Better Ads Standards |

The world of digital advertising has seen much change in the last few years – there are a multitude of technology platforms, advances in brand safety and verification – and a lot of work to optimize message delivery across the digital landscape. However, with all these changes, come two very important issues: Adblocking and Ad Loads.

Swellshark Names Daniel Schaeffer Digital Integrity Director

To further deliver on addressing industry-wide digital marketing operations issues such as transparency, brand safety and inefficiencies across multiple platforms and partners, media agency SwellShark has appointed Daniel Schaeffer as Digital Integrity Director.

Media Inflation Report (Havas Media, 2H 2017/1H 2018)

This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.

Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale

The discussions are taking place among members of the industry’s Coalition for Better Ads.

White Paper: Current Practices in Attribution and ROI Analysis

This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.

4A’s MSA Guidance: Client Audit Guidance

4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.

Facebook faces class action suit over inflated video metrics

Revelations in September that Facebook overstated video viewing metrics by as much as 80% has spurred a class-action lawsuit from angry marketers, reports Marketing Dive.

The Atlantic Moves Against Ad Blockers

The Wall Street Journal reports the publisher is moving to an ad-free subscription model. This is a valuable read for 4A’s Members, as ad blocking continues to be a major concern for the industry.

Nancy Hill Announces Two 4A’s Initiatives Regarding Media Transparency

In this Member Bulletin, 4A’s President and CEO Nancy Hill outlines two new initiatives related to the issue of media transparency.

2016 Schedule of Member Meetings on Transparency

A number of meetings have been scheduled to further discuss the issues related to media transparency.

Almighty Joins Connelly Partners to Challenge Ad Agency Landscape in Boston and Beyond

Almighty’s digital experience design power combined with Connelly Partners’ established brand marketing agency will give clients an edge in customer experience rooted in empathy. BOSTON (June 29, 2016)— Steve Connelly, President of Connelly Partners and Chris Smith, CEO of Almighty announced that the ad agencies have joined forces to provide clients with Almighty’s masterful digital […]

MRC Issues Guidelines for Measuring Viewable Impressions in Mobile Web and Mobile In-App Environments

The Media Rating Council has issued the final version of its guidelines for measuring viewable impressions — an important step forward in establishing industry-standard metrics and laying the foundation for cross-channel, cross-platform measurement.