MILWAUKEE (May 18, 2016) –– Palermo Villa, Inc., one of the country’s largest privately held frozen pizza manufacturers, has launched its first national campaign for Urban Pie premium pizzas and has tapped Laughlin Constable its agency of record. The campaign will run through October. The family-owned company is recognized as an innovative industry leader and is best known for its Palermo’s Primo […]

The ANA today released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.

Big changes in the media landscape are expected to continue in 2016 Overall, media inflation in 2016 is expected to maintain a positive trajectory, helped along by the Olympics and Presidential elections. As suppliers and buyers adapt to a fast changing marketplace, media agencies are ever more important in helping clients navigate the emerging landscape. […]

Prepared by the 4A’s Social Media Committee, this whitepaper explores what to look for when evaluating social intelligence tools, which social intelligence tools to consider, auditing for new tools, predictions and trends.

Read the full California Data Breach Report    Executive Summary Since 2012, businesses and government agencies have been required to notify the Attorney General on breaches affecting more than 500 Californians. In our latest report, we analyze all such breaches from 2012 through 2015. In it we present our findings on the nature of the […]

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

A working group of 4A’s media agency executives has created Transparency Guiding Principles, which distill and clarify the increasingly complex U.S. Media Planning and Buying landscape.

LMO Advertising, a full-service communications agency in Arlington, Virginia, announces the promotion of Chris Rothrock to Director of Media.

This 4A’s Point of View discusses the current state of video and television buying—an area undergoing a great deal of change as elements of the digital world weave their way into the traditional world of television.

The 4A’s has established a Digital Operations and Technology Committee to address issues related to the digital supply chain for its member agencies.

Survey on Media Compensation Methodologies and Equivalent / Effective Commission Ratios. The survey requested information pertaining to methods of compensation relating solely to compensation for media services. Survey participants were asked to report “equivalent/effective commission rates” used for various media buying and planning services, regardless of the methods of compensation in use at their agencies. […]

The 4A’s officially kicks off the submission period for their prestigious Jay Chiat Awards 2015.