Media, Technology & Data

Ongoing news and analysis of brand safety and suitability,
programmatic and automation, advertiser protection, and more.

Guidance & Resources

Consumer Privacy

As legislators and regulators in Congress and the states continue to address privacy concerns in a fragmented fashion, agencies are often left with questions as to what exactly they are being asked to do, and how exactly they should go about accomplishing it.  Privacy can be an amorphous topic to wrap your head around, so we’re here to help.

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Consumer Privacy
Diversity/BIPOC

For decades, we have been deeply committed to diversity, equity and inclusion within the advertising industry. We hear and see our Black colleagues and stand up as anti-racist. It is up to all of us to continue to play a role in dismantling the racial issues in our country and we call on all of our members to continue to do the work that will drive change.

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Diversity/BIPOC
Programmatic

As programmatic media evolves, our thinking must evolve with it.  As buyers and sellers continue to push the boundaries of what’s possible, agencies need advice and guidance from a trusted source.  The 4A’s is here to help.

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Programmatic
Brand Safety & Suitability

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.

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Brand Safety & Suitability

Related to Media

2014 O’Toole Media & Creative Winners Announced at 4A’s LA ‘Transformation’ Conference

The 4A’s, the leading trade association representing the advertising agency business, announced the winners of its 2014 4A’s O’Toole Awards for Creative and Media Excellence during its ‘Transformation: The Idea Effect’ conference in Los Angeles.

2014 O’Toole Award Finalists Selected Winners to be Announced at 4A’s LA ‘Transformation’ Conference

The 4A’s, the leading trade association representing the advertising agency business, has selected the finalists for its celebrated 2014 4A’s O’Toole Awards for Creative and Media Excellence

4A’s Hires Advertising Industry Veteran Bill Tucker Executive Vice President, Media Relations

The 4A’s announced today that industry media agency management specialist Bill Tucker will be joining the association in January, 2014 as Executive Vice President, Media Relations.

4A's Agency Billing Practices and Client Payment Terms Survey Report |

Recent publicity related to client payment terms prompted the Association to conduct a member survey on existing agency billing practices and client payment terms as a means to provide a factual foundation for marketplace consideration.

4A’s Names Donnovan Andrews New Chief Advisor of Digital Media and Innovation

The 4A’s, the leading trade association representing the advertising agency business, announced today that it has named Donnovan Andrews, Chief Advisor of Digital Media and Innovation.

Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments

The Digital Advertising Alliance (DAA) today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments.

Bryan Weiner’s May 2013 ANA Procurement Conference Presentation |

This presentation on the effective compensation and agency performance measurements in digital media was originally presented by Bryan Wiener, Chairman & CEO, 360i Chairman, 4As Digital Board.

4A’s Names GroupM’s John Montgomery Chairman of Its Media Policy Committee

John Montgomery, Chief Operating Officer of GroupM Interaction, has been named chairman of the American Association of Advertising Agencies (4A’s) influential Media Policy Committee.

2013 O’Toole Award Winners Announced at 4A’s Transformation

Winners of the 2013 4A’s O’Toole Awards for Creative and Media Excellence were announced at the association’s annual conference, Transformation 2013: The Idea Effect at the New Orleans Hyatt Regency.

2013 O'Toole Award Finalists – Creative & Media |

The 4A’s is pleased to announce finalists for the 2013 O’Toole Awards, which include the agencies that placed in the new Media Excellence Categories.

4A’s Calls for 2013 O’Toole Awards

The 4A’s announced today that for the first time since establishing the O’Toole Awards in 1998, it is accepting submissions for media planning and buying excellence.

4A’s Transformation Conference Tackles Challenges of Changing Industry

The 4A’s drew upwards of 1,300 advertising and entertainment industry professionals to a two-day conference at the Beverly Hilton that was dedicated to tackling the key challenges of a changing industry-privacy, talent and the impact of technology.