As legislators and regulators in Congress and the states continue to address privacy concerns in a fragmented fashion, agencies are often left with questions as to what exactly they are being asked to do, and how exactly they should go about accomplishing it. Privacy can be an amorphous topic to wrap your head around, so we’re here to help.
View Latest UpdatesFor decades, we have been deeply committed to diversity, equity and inclusion within the advertising industry. We hear and see our Black colleagues and stand up as anti-racist. It is up to all of us to continue to play a role in dismantling the racial issues in our country and we call on all of our members to continue to do the work that will drive change.
View Latest UpdatesAs programmatic media evolves, our thinking must evolve with it. As buyers and sellers continue to push the boundaries of what’s possible, agencies need advice and guidance from a trusted source. The 4A’s is here to help.
View Latest UpdatesWith technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.
View Latest UpdatesThe 4A’s, the leading trade association representing the advertising agency business, announced the winners of its 2014 4A’s O’Toole Awards for Creative and Media Excellence during its ‘Transformation: The Idea Effect’ conference in Los Angeles.
The 4A’s, the leading trade association representing the advertising agency business, has selected the finalists for its celebrated 2014 4A’s O’Toole Awards for Creative and Media Excellence
The 4A’s announced today that industry media agency management specialist Bill Tucker will be joining the association in January, 2014 as Executive Vice President, Media Relations.
Recent publicity related to client payment terms prompted the Association to conduct a member survey on existing agency billing practices and client payment terms as a means to provide a factual foundation for marketplace consideration.
The 4A’s, the leading trade association representing the advertising agency business, announced today that it has named Donnovan Andrews, Chief Advisor of Digital Media and Innovation.
The Digital Advertising Alliance (DAA) today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments.
This presentation on the effective compensation and agency performance measurements in digital media was originally presented by Bryan Wiener, Chairman & CEO, 360i Chairman, 4As Digital Board.
John Montgomery, Chief Operating Officer of GroupM Interaction, has been named chairman of the American Association of Advertising Agencies (4A’s) influential Media Policy Committee.
Winners of the 2013 4A’s O’Toole Awards for Creative and Media Excellence were announced at the association’s annual conference, Transformation 2013: The Idea Effect at the New Orleans Hyatt Regency.
The 4A’s is pleased to announce finalists for the 2013 O’Toole Awards, which include the agencies that placed in the new Media Excellence Categories.
The 4A’s announced today that for the first time since establishing the O’Toole Awards in 1998, it is accepting submissions for media planning and buying excellence.
The 4A’s drew upwards of 1,300 advertising and entertainment industry professionals to a two-day conference at the Beverly Hilton that was dedicated to tackling the key challenges of a changing industry-privacy, talent and the impact of technology.