Media

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Media Hot Topics

Advertising Assurance

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work.

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Advertising Assurance
Ad Blocking

Business Insider estimates ad blocking could cost digital media companies $10 billion this year. Dive into the issue with our collection of resources and primers, or keep an eye on the latest updates.

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Ad Blocking
Programmatic

eMarketer predicts most mobile display and video ad dollars will be automated by 2018. We understand the impact and have curated a list of resources and learning opportunities.

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Programmatic
Transparency

Explore the issue and discussions of media transparency (or media buying practices). Since 2015, this has continued to be a central point of discussion between agencies and advertisers.

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Transparency

Related to Media

Mediabrands’ Hyper-Local Leader, Geomentum, Hires Marketing Analyst, Lisa Bradner, As President

Marketing & Communications

The former VP/Principal Analyst at Forrester Research joins Geomentum to build the agency’s account management and consulting capabilities as the company undergoes rapid expansion in restaurant, retail, and banking.

MEC Names Four New Managing Partners |

Marketing & Communications

MEC, a leading media agency, announced today that four executives have been named Managing Partner: Cheryl Di Martino, Mason Franklin, Michelle Gugliemelli and Adam Shlacther.

Mediaedge:cia scoops Ed Ling to become Global Solutions Managing Director |

Marketing & Communications

Mediaedge:cia (MEC), a leading media agency, has appointed Ed Ling as Managing Director for Global Solutions, the agency’s division of international media specialists.

GroupM Announces Reorganization of Print Units |

Marketing & Communications

GroupM Print will be divided into two distinct teams. Each team will operate independently of one another with separate personnel and management in order to provide a clear separation of conflicting accounts.

Mediaedge:cia Taps Industry Vet to Lead West Coast Digital Operations |

Marketing & Communications

Mediaedge:cia (MEC), a leading media agency, has appointed Mark Yesayian to lead the agency’s West Coast digital practice.

The New Age of Digital, Media, and Agency Search

The 4A’s was pleased to host the next in its “Tips, Tools & Tactics” New Business Webinar Series on January 31, 2008, featuring leading agency search consultant Catherine Bension, President and CEO, Select Resources International. Ms. Bension shared her extensive experience with helping clients assess digital communication and emerging media agency resource needs, and highlighted best-in-class […]