Media & Data

Ongoing news and analysis of brand safety and suitability,
programmatic and automation, advertiser protection, and more.

Guidance & Resources

Advertising Assurance

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work.

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Advertising Assurance
Ad Blocking

Business Insider estimates ad blocking could cost digital media companies $10 billion this year. Dive into the issue with our collection of resources and primers, or keep an eye on the latest updates.

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Ad Blocking
Programmatic

eMarketer predicts most mobile display and video ad dollars will be automated by 2018. We understand the impact and have curated a list of resources and learning opportunities.

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Programmatic
Transparency

Explore the issue and discussions of media transparency (or media buying practices). Since 2015, this has continued to be a central point of discussion between agencies and advertisers.

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Transparency

Related to Media

Media Rating Council Advisory on the Viewable Impression Standard |

Media Services

The MRC has made significant progress, particularly in the area of shifting digital measurement from a “served” to “viewable” impression standard.

Media-Related 2011 Recap |

Marketing & Communications

In 2011, the 4A’s developed programs and acted on the membership’s behalf in a variety of areas and on various issues. We also released and distributed numerous bulletins and books to our members.

Digital Advertising Alliance (DAA) Announces "Your AdChoices" Consumer Education Campaign

Media Services

Created pro bono by MRM, the “Your AdChoices” campaign builds upon the DAA’s effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon.

Sasha Savic Named CEO of MediaCom USA |

Marketing & Communications

Sasha Savic, a global media agency executive with extensive experience in the US and overseas today was named CEO of MediaCom USA, a new position.

Media Matters | Search Campaign Performance Tips |

Media Services

These search campaign performance tips will help you shape your report so it speaks to the themes that matter to the brand.

Harvey Goldhersz Named CEO of MediaCom North America |

Marketing & Communications

Harvey Goldhersz, a longtime MediaCom executive with extensive digital and management experience, today was named Chief Executive Officer of MediaCom North America.

Updated New Book to Help Navigate the New Frontiers of Media Planning |

Marketing & Communications

There is a new, updated, seventh edition of Advertising Media Planning, the indispensable industry classic that provides basic knowledge and valuable insights for those looking to navigate the ever-growing maze of new frontiers in media planning.

Mediabrands’ Hyper-Local Leader, Geomentum, Hires Marketing Analyst, Lisa Bradner, As President

Marketing & Communications

The former VP/Principal Analyst at Forrester Research joins Geomentum to build the agency’s account management and consulting capabilities as the company undergoes rapid expansion in restaurant, retail, and banking.

MEC Names Four New Managing Partners |

Marketing & Communications

MEC, a leading media agency, announced today that four executives have been named Managing Partner: Cheryl Di Martino, Mason Franklin, Michelle Gugliemelli and Adam Shlacther.

Mediaedge:cia scoops Ed Ling to become Global Solutions Managing Director |

Marketing & Communications

Mediaedge:cia (MEC), a leading media agency, has appointed Ed Ling as Managing Director for Global Solutions, the agency’s division of international media specialists.

GroupM Announces Reorganization of Print Units |

Marketing & Communications

GroupM Print will be divided into two distinct teams. Each team will operate independently of one another with separate personnel and management in order to provide a clear separation of conflicting accounts.

Mediaedge:cia Taps Industry Vet to Lead West Coast Digital Operations |

Marketing & Communications

Mediaedge:cia (MEC), a leading media agency, has appointed Mark Yesayian to lead the agency’s West Coast digital practice.