Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.
PubMatic has released its annual digital U.S. and global ad expenditure report.
Zenith provides forecasts for global programmatic ad spend and predicts top challenges programmatic faces in the new year.
Comprehensive research finds agencies, publishers, marketers and technology companies want automated workflow and smarter use of better data New York, NY (November 14, 2019) — The 4A’s and The 614 Group today released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven […]
“The Future of Programmatic and Automation” report, based on a research initiative commissioned by The 4A’s and conducted by The 614 Group, shows that a lack of automation hinders the future of programmatic. The report is based on extensive one-on-one interviews and survey responses from representatives of agencies, marketers, publishers, and platforms. Find more details […]
IAB Europe looks into the adoption, drivers, barriers, strategies, measurement, and outlook for programmatic advertising in Europe, as well as programmatic ad spend in 2018.
IAB reveals highlights of its survey of 950 European brands and their in-housing programmatic operations. The report includes information on adoption rates, ad spending, in-housing drivers and challenges, outsourcing and partnership ad executions, and recommendations when considering in-housing programmatic.
Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments.
Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.
Written piece by Tim Sims, SVP of Inventory Partnerships at The Trade Desk regarding the future of digital advertising.
The Trade Desk’s Meredith Hall delivers an Op-Ed on developing talent to face the future of tech.
In this video, you’ll hear from graduates of The Trading Academy certification program, which provides agencies foundational knowledge of programmatic and the associated digital media landscape.
This video provides an overview and inside look at The Trading Academy certification program, which provides agencies foundational knowledge of programmatic and the associated digital media landscape.
Laughlin Constable has announced it has established an internal trading desk to buy online advertising space directly from ad exchanges.
Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model.