Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments.
Mintel reports that digital advertising in the UK is expected to rise despite challenges to programmatic services from GDPR.
Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.
Written piece by Tim Sims, SVP of Inventory Partnerships at The Trade Desk regarding the future of digital advertising.
This global report from BCG and commissioned by Google focuses on the programmatic guaranteed ad buying process.
Mediamath predicts how programmatic marketing will evolve over the next ten years.