Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.
Zenith predicts global programmatic ad spend will grow 19% in 2019, reaching US$84 billion.
Zenith has released its Q3 2018 issue of Global Intelligence with data and insights on the global advertising market.
PubMatic provides insights for media buyers and publishers on how to successfully operate in the new programmatic environment. This paper focuses on fraud prevention and practices that encompass inventory quality control.