The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.
IAB reveals highlights of its survey of 950 European brands and their in-housing programmatic operations. The report includes information on adoption rates, ad spending, in-housing drivers and challenges, outsourcing and partnership ad executions, and recommendations when considering in-housing programmatic.
Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.
Zenith predicts global programmatic ad spend will grow 19% in 2019, reaching US$84 billion.