Programmatic

According to eMarketer, “data suggest programmatic will grow about 50% to $14.88 billion in 2015, or 55% of total digital display ad outlay”.

It’s no surprise programmatic has emerged as a topic of great interest within the industry. You’ll find all the 4A’s most recent information here.

Industry Pulse: A Look Ahead at 2019

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Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

Mind the Data Gap | 2019 Data-Driven Marketing & Advertising Outlook

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Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.

2019 Global Digital Ad Trends

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PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.

65% of Digital Media to be Programmatic in 2019

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Zenith predicts global programmatic ad spend will grow 19% in 2019, reaching US$84 billion.

Global Intelligence Q3 2018

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Zenith has released its Q3 2018 issue of Global Intelligence with data and insights on the global advertising market.

Understanding Inventory Quality-Thinking Beyond Bots

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PubMatic provides insights for media buyers and publishers on how to successfully operate in the new programmatic environment. This paper focuses on fraud prevention and practices that encompass inventory quality control.