As programmatic media evolves, our thinking must evolve with it. As buyers and sellers continue to push the boundaries of what’s possible, agencies need advice and guidance from a trusted source. The 4A’s is here to help.
The IAB, Advertiser Perception, and Standard Media Index examine ad spending trends in digital video.
IAB Europe’s annual report has become an industry benchmark to show how programmatic advertising attitudes, adoption, and strategies are evolving.
The digital media market once managed by direct insertion orders (IOs) is now a complex and ever-evolving ecosystem driven by programmatic buying. At its core, programmatic buying aims to simplify and streamline the digital media buying process. In practice however, it is not as streamlined and simplistic as we would aspire. Agencies often have to […]
As a service to members, the Media, Tech and Data team has compiled the following list of media planning and buying awards: Festival of Media’s Global Awards Out-of-Home Advertising Association of America’s OOH Media Plan Awards The Drum’s annual Marketing Awards MediaPost’s OMMA Awards and Creative Media Awards Adweek’s Media Plan of the Year Awards […]
The 4A’s Future of Programmatic and Automation Think Tank webinar is now available on-demand. The session provides a closer look and deeper discussion around two critical issues facing the industry today: Workflow Automation and Identity Management. VIEW WEBINAR HERE Moving to Simplicity and High Value: A Call to Action for Workflow Automation and People […]
Original MediaPost article The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies’ ability to track people across websites and apps. The governing group of the new Partnership for Responsible Addressable Media will be made […]
In 2018, Google began to require advertisers to provide identification to buy political ads on its platforms, in accordance with federal law preventing the purchase of electioneering communication by foreign nationals. Recently, Google expanded that program to include all U.S. advertisers on its platforms. The rollout of the Advertiser Identity Verification Program (AIVP) to all […]
Comprehensive research finds agencies, publishers, marketers and technology companies want automated workflow and smarter use of better data New York, NY (November 14, 2019) — The 4A’s and The 614 Group today released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven […]
“The Future of Programmatic and Automation” report, based on a research initiative commissioned by The 4A’s and conducted by The 614 Group, shows that a lack of automation hinders the future of programmatic. The report is based on extensive one-on-one interviews and survey responses from representatives of agencies, marketers, publishers, and platforms. Find more details […]
Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments.
Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.
Written piece by Tim Sims, SVP of Inventory Partnerships at The Trade Desk regarding the future of digital advertising.
Laughlin Constable has announced it has established an internal trading desk to buy online advertising space directly from ad exchanges.
Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model.
Empower MediaMarketing has laid the groundwork to transact programmatically with local broadcast television stations, through its investment in technology partner, Savveo, and its relationships with the supply side.