4A's Logo White

Media, Technology and Data

Programmatic

As programmatic media evolves, our thinking must evolve with it.  As buyers and sellers continue to push the boundaries of what’s possible, agencies need advice and guidance from a trusted source.  The 4A’s is here to help.

Ad Industry Launches New Organization, Will Push Google And Apple On Tracking

Avatar

Original MediaPost article    The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies’ ability to track people across websites and apps. The governing group of the new Partnership for Responsible Addressable Media will be made […]

Pixalate Launches World’s First Connected TV (CSTI) Rankings to Benchmark the Quality of Programmatic Ad Sellers Across Roku, Amazon, Samsung Devices Seller Trust Index

4A's Member

Pixalate announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate’s suite of programmatic seller quality rankings.

Digital Video Advertising Spend Report

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video.

Programmatic Ad Spend in the Age of COVID-19

4A's Member

Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.

Google Advertiser Identity Verification Program (AIVP) FAQs |

Avatar

In 2018, Google began to require advertisers to provide identification to buy political ads on its platforms, in accordance with federal law preventing the purchase of electioneering communication by foreign nationals. Recently, Google expanded that program to include all U.S. advertisers on its platforms. The rollout of the Advertiser Identity Verification Program (AIVP) to all […]

2020 Global Digital Ad Trends

Research Services

PubMatic has released its annual digital U.S. and global ad expenditure report.

2020 Trends – IAB Europe Brand Advertising Topics |

Research Services

IAB Europe names its predictions of brand advertising topics for 2020, which include mindful marketing, audio advertising, and personalized experience.

Programmatic Ad Spend to Exceed $100 Billion for the First Time in 2019 |

4A's Member

Zenith provides forecasts for global programmatic ad spend and predicts top challenges programmatic faces in the new year.

The 4A’s and The 614 Group Release Report: The Future of Programmatic and Automation

Media Services

Comprehensive research finds agencies, publishers, marketers and technology companies want automated workflow and smarter use of better data   New York, NY (November 14, 2019) — The 4A’s and The 614 Group today released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven […]

The Future of Programmatic and Automation |

“The Future of Programmatic and Automation” report, based on a research initiative commissioned by The 4A’s and conducted by The 614 Group, shows that a lack of automation hinders the future of programmatic. The report is based on extensive one-on-one interviews and survey responses from representatives of agencies, marketers, publishers, and platforms. Find more details […]

Attitudes to Programmatic Advertising and Programmatic Ad Spend in Europe

Research Services

IAB Europe looks into the adoption, drivers, barriers, strategies, measurement, and outlook for programmatic advertising in Europe, as well as programmatic ad spend in 2018.

European Programmatic In-Housing

Research Services

IAB reveals highlights of its survey of 950 European brands and their in-housing programmatic operations. The report includes information on adoption rates, ad spending, in-housing drivers and challenges, outsourcing and partnership ad executions, and recommendations when considering in-housing programmatic.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Artificial Intelligence and the ‘Hive Mind’

Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.

The Future of Digital Advertising Is About Aligning With Your Consumer

4A's Member

Written piece by Tim Sims, SVP of Inventory Partnerships at The Trade Desk regarding the future of digital advertising.