According to eMarketer, “data suggest programmatic will grow about 50% to $14.88 billion in 2015, or 55% of total digital display ad outlay”.

It’s no surprise programmatic has emerged as a topic of great interest within the industry. You’ll find all the 4A’s most recent information here.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Digital Advertising in the UK

Mintel reports that digital advertising in the UK is expected to rise despite challenges to programmatic services from GDPR.

Artificial Intelligence and the ‘Hive Mind’

Imagine a “Hive Mind” that amplifies the knowledge, wisdom, and intuitions of human populations, creating an “Artificial Expert” that can answer questions, make predictions, and generate insights that are far more accurate than the individuals could produce on their own.

The Future of Digital Advertising Is About Aligning With Your Consumer

4A's Member

Written piece by Tim Sims, SVP of Inventory Partnerships at The Trade Desk regarding the future of digital advertising.

A Guaranteed Opportunity in Programmatic Advertising

Research Services

This global report from BCG and commissioned by Google focuses on the programmatic guaranteed ad buying process.

Marketing 2027

Research Services

Mediamath predicts how programmatic marketing will evolve over the next ten years.