PubMatic has released its digital ad expenditure forecasts for 2019. U.S. and global ad spend predictions are provided for programmatic, mobile, video, private marketplace, and header bidding. The report also includes a section on inventory and ad quality.
Zenith predicts global programmatic ad spend will grow 19% in 2019, reaching US$84 billion.
PubMatic provides insights for media buyers and publishers on how to successfully operate in the new programmatic environment. This paper focuses on fraud prevention and practices that encompass inventory quality control.
Read this white paper from R3 Worldwide to get a better handle on programmatic media buying transparency.
Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments.
Check out this resource from the IAB to learn the basics, key concepts, and issues of programmatic buying, automation, and real-time bidding.