According to eMarketer, “data suggest programmatic will grow about 50% to $14.88 billion in 2015, or 55% of total digital display ad outlay”.

It’s no surprise programmatic has emerged as a topic of great interest within the industry. You’ll find all the 4A’s most recent information here.

Laughlin Constable Establishes Agency Trading Desk

Marketing & Communications

Laughlin Constable has announced it has established an internal trading desk to buy online advertising space directly from ad exchanges.

POV: The Transformative Potential of Programmatic Buying |

Media Services

Data management platforms (DMPs) and programmatic are transforming the core of the media business through innovation in ad tech as well as disruption of the standard economic model.

Empower MediaMarketing Amongst First to Offer Local Broadcast Programmatic TV Transactions

Marketing & Communications

Empower MediaMarketing has laid the groundwork to transact programmatically with local broadcast television stations, through its investment in technology partner, Savveo, and its relationships with the supply side.