Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry.

You’ll find all the 4A’s most recent information here.

Ad Industry Launches New Organization, Will Push Google And Apple On Tracking

Original MediaPost article    The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies’ ability to track people across websites and apps. The governing group of the new Partnership for Responsible Addressable Media will be made […]

Talent Talk: Accountability and Impact

July 16, 2020 As Talent Leaders, our influence on organizations, people, and structures is great, and so, therefore our responsibility. As influencers it is no longer ok for us to maintain the status quo, we must commit to being anti-racist and advocates for change, even when it means standing firm and making the hard decisions. […]

4A’s Files Comments On Drug Pricing Transparency

The 4A’s filed comments in December on proposed regulations by the Centers for Medicare & Medicaid (CMS) that would require all TV advertisements featuring prescription drugs and biological products to include the list price.

DAA Leads New Effort To Increase Transparency In Political Advertising

The 4A’s, working via its Board membership in the Digital Advertising Alliance (DAA), help drive a self-regulatory solution to increase transparency in political advertising.

The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

The 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C.  In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.

4A’s Transformation | Tuesday April 4, 2017 — P&G’S POV

In his keynote, P&G Chief Brand Officer, Marc Pritchard, explores the possible causes of why it’s been so tough between marketers and agencies.

Nancy Hill Announces Two 4A’s Initiatives Regarding Media Transparency

In this Member Bulletin, 4A’s President and CEO Nancy Hill outlines two new initiatives related to the issue of media transparency.

2016 Schedule of Member Meetings on Transparency

A number of meetings have been scheduled to further discuss the issues related to media transparency.

Follow-up to 4A’s Members Regarding Media Transparency and the Recent Ebiquity Report

In her latest follow-up, 4A’s CEO & President Nancy Hill discusses a review of the recent Ebiquity report and invites members to an upcoming Town Hall for further discussion.

Letter to 4A’s Members Regarding Media Transparency and the Recent Ebiquity Report

In her latest communication in the ongoing discussion about media transparency, 4A’s CEO & President Nancy Hill mentions the recent ANA report from Ebiquity and anticipates a more detailed response from the 4A’s.

Letter to 4A’s Members Regarding Media Transparency Reports

In this letter, 4A’s CEO & President Nancy Hill updates members on the latest developments regarding media transparency.

4A’s Statement on Media Transparency and the Recent K2 Report

The ANA today released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.

4A’s Task Force Issues ‘Transparency Guiding Principles of Conduct’

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

4A’s Transparency Guiding Principles of Conduct

A working group of 4A’s media agency executives has created Transparency Guiding Principles, which distill and clarify the increasingly complex U.S. Media Planning and Buying landscape.

4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy

The 4A’s, ANA and IAB have announced their plans to create a first-of-its-kind cross-industry accountability program designed to fight ad fraud.