Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry.

You’ll find all the 4A’s most recent information here.

4A’s Files Comments On Drug Pricing Transparency

Marketing & Communications

The 4A’s filed comments in December on proposed regulations by the Centers for Medicare & Medicaid (CMS) that would require all TV advertisements featuring prescription drugs and biological products to include the list price.

DAA Leads New Effort To Increase Transparency In Political Advertising

Government Relations

The 4A’s, working via its Board membership in the Digital Advertising Alliance (DAA), help drive a self-regulatory solution to increase transparency in political advertising.

The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

Marketing & Communications

The 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C.  In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.

4A’s Transformation | Tuesday April 4, 2017 — P&G’S POV


In his keynote, P&G Chief Brand Officer, Marc Pritchard, explores the possible causes of why it’s been so tough between marketers and agencies.

Nancy Hill Announces Two 4A’s Initiatives Regarding Media Transparency

Marketing & Communications

In this Member Bulletin, 4A’s President and CEO Nancy Hill outlines two new initiatives related to the issue of media transparency.

2016 Schedule of Member Meetings on Transparency

Media Services

A number of meetings have been scheduled to further discuss the issues related to media transparency.

Follow-up to 4A’s Members Regarding Media Transparency and the Recent Ebiquity Report

Marketing & Communications

In her latest follow-up, 4A’s CEO & President Nancy Hill discusses a review of the recent Ebiquity report and invites members to an upcoming Town Hall for further discussion.

Letter to 4A’s Members Regarding Media Transparency and the Recent Ebiquity Report

Marketing & Communications

In her latest communication in the ongoing discussion about media transparency, 4A’s CEO & President Nancy Hill mentions the recent ANA report from Ebiquity and anticipates a more detailed response from the 4A’s.

Letter to 4A’s Members Regarding Media Transparency Reports

Marketing & Communications

In this letter, 4A’s CEO & President Nancy Hill updates members on the latest developments regarding media transparency.

4A’s Statement on Media Transparency and the Recent K2 Report

Marketing & Communications

The ANA today released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.

4A’s Task Force Issues ‘Transparency Guiding Principles of Conduct’

Media Services

The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.

4A’s Transparency Guiding Principles of Conduct

Marketing & Communications

A working group of 4A’s media agency executives has created Transparency Guiding Principles, which distill and clarify the increasingly complex U.S. Media Planning and Buying landscape.

4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy

Media Services

The 4A’s, ANA and IAB have announced their plans to create a first-of-its-kind cross-industry accountability program designed to fight ad fraud.

DAA to Senate: For Consumer Choice, Build on What Already Works

Government Relations

Rather than embrace recent browsers, lawmakers and technologists should instead reaffirm their support for the program that is already providing consumers with robust choice and control over their own data.

Media Matters | 4A’s "Best Practices Guidelines for Digital Media Audits" Released

The 4A’s newest book, “Best Practices Guidelines for Digital Media Audits,” is for advertisers that utilize audits as part of their governance approach to managing and monitoring digital media activities.