Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry.

You’ll find all the 4A’s most recent information here.

4A’s Files Comments On Drug Pricing Transparency

Marketing & Communications

The 4A’s filed comments in December on proposed regulations by the Centers for Medicare & Medicaid (CMS) that would require all TV advertisements featuring prescription drugs and biological products to include the list price. Under the proposed regulations, the list price (or “Whole Acquisition Price”) would be required in all television advertisements that feature prescription drugs […]

WARC’s Toolkit 2019

WARC highlights key marketing trends for 2019.

The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

Marketing & Communications

The 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C.  In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.

Understanding Inventory Quality-Thinking Beyond Bots

Research Services

PubMatic provides insights for media buyers and publishers on how to successfully operate in the new programmatic environment. This paper focuses on fraud prevention and practices that encompass inventory quality control.

Transparency in the Programmatic Supply Chain

Research Services

Read this white paper from R3 Worldwide to get a better handle on programmatic media buying transparency.

Look Ahead: Transparency Will Shape 2018

Research Services

Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

4A’s Transformation | Tuesday April 4, 2017 — P&G’S POV


In his keynote, P&G Chief Brand Officer, Marc Pritchard, explores the possible causes of why it’s been so tough between marketers and agencies.

Nancy Hill Announces Two 4A’s Initiatives Regarding Media Transparency

Marketing & Communications

In this Member Bulletin, 4A’s President and CEO Nancy Hill outlines two new initiatives related to the issue of media transparency.

2016 Schedule of Member Meetings on Transparency

Media Services

A number of meetings have been scheduled to further discuss the issues related to media transparency.