Production

The complexities of broadcast and print production management can leave many agency people baffled. Unbaffle yourself here.

Ad-ID is the industry standard for identifying advertising assets across all media platforms.

Summary of Revisions: SAG-AFTRA 2013–2016 Commercials Contracts/Seminar-Webinar 4-16-13

Production Services

Attached is a summary of the revisions for the 2013-2016 SAG-AFTRA Commercials Contracts.

Results of 4A’s 2011 Television Production Cost Survey

The Executive Summary of the 4A’s 2011 Television Production Cost Survey (TVPCS) represents the results of the 25th year of a continuing project.

4A’s "Agency Best Practices: Project-Based Assignments" Guidance

Management Services

To assist 4A’s members in addressing the many aspects involved in assessing and structuring project assignments, an “Agency Best Practices: Project-Based Assignments” guidance and discussion Wiki workspace has been created.

AFofM Contract Extension 2012-2013: Commercial Announcements Agreement

Marketing & Communications

The ANA-4A’s Joint Policy Committee (JPC) has successfully reached agreement with the American Federation of Musicians (AFofM) for a formal extension to the 2009–2012 Commercial Announcements Agreement.

Update on Right-to-Work States Regarding SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts

Production Services

This bulletin regarding the employment of union performers in Right-to-Work states is provided for SAG and AFTRA JPC Authorizers and Direct Signatories to the SAG and AFTRA Commercials Contracts.

4A’s Board of Directors Announces Unanimous Support to Make Ad-ID the Industry Standard

Marketing & Communications

The marketing-media ecosystem moved a step closer to a single, seamless asset identification process with the 4A’s Board of Directors announcing its unanimous support to make Ad-ID the industry standard by January 1, 2014.

JPC-SAG-AFTRA Clearinghouse Initiative

Production Services

Update from JPC counsels regarding GRP-based residual system as an alternative to the current residual payment model under the SAG Television and AFTRA Television Commercials Contracts.

4A’s Second Annual CreateTech Conference Gets Underway in Santa Monica

Marketing & Communications

Technologists from the ad/marketing industry gathered for the first day of the 4A’s second annual CreateTech Conference, during which they were given a glimpse of “the possible” in consumer engagement.

SAG-AFTRA Residual Payments for Bounce TV

Production Services

View the notice from Bounce TV regarding talent residual payment rates for Bounce TV under the SAG TV and AFTRA TV commercials contracts.

Performer Union Matters | Digital Advertising Measurement Project

Management Services

The JPC is pleased to announce that Booz & Co. has been jointly chosen by SAG-AFTRA and the JPC to conduct an independent study on digital advertising measurement (the “Digital Advertising Measurement Project”).

Media Matters | Video Without Borders: Fluidity = Equality?

Marketing & Communications

Over the past few weeks we have seen the explosion of the Online Video “Newfronts.” Our newest Media Matters explores this exciting new world of video fluidity.

Pinterest Redux | To Pin or Not to Pin…That Is the Question

Marketing & Communications

In late March, the 4A’s issued the bulletin “How Brands Can Use Pinterest Without Breaking the Law.” Since that time, Pinterest has updated its Terms of Service.

Bruzatori-Mullins Joins Mangan Holcomb Partners Creative Department

Marketing & Communications

In her new role as Mangan Holcomb Partners’ Production Manager, Flo Bruzatori-Mullins will be responsible for directing and supervising production projects for all agency clients, including St. Vincent Health System, University of Arkansas at Little Rock, Harding University and Keep Arkansas Beautiful.

Production Matters | Music Licensing Battles Over Ownership Rights May Impact Agencies and Advertisers

Marketing & Communications

James L. Johnston, Partner, and Daniel Nemat-Nejat, Associate, of the law firm Davis & Gilbert LLP, have authored the article “Copyright Termination Rights Create Quandaries for Music Licensees,” which is accessible to 4A’s members.

How Brands Can Use Pinterest Without Breaking the Law

Marketing & Communications

How Brands Can Use Pinterest Without Breaking the Law touches on limiting potential liability issues as well as the unique issues of using Pinterest for promotional advertising.