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One way to gain international capabilities is to consider joining a network of independent agencies.
In this article, the World Federation of Advertisers shares highlights from its report on global media agency models and remuneration trends.
The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.
RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.
Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
Brian Wieser of Pivotal Research Group provides perspective on the outlook for agency holding companies.
Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
Here’s a list of language services to help you translate your ads and adapt them to a foreign market.
Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.
WARC highlights key marketing trends for 2019.
Kantar discusses media and digital predictions for 2019.
Think with Google compiles ten marketing ideas to help you get inspired as we enter the new year.
Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.
The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.
Read agency executives’ thoughts on new business practices from pitches to new business staffing structures in this RSW/US report.
The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.
Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.
CreativeBrief explores the state of agency working culture today.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
Marsha Appel, SVP Research Services, highlights points from Mary Meeker’s Internet Trends report agencies need to know to succeed.
Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!