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SoDA and Deltek partnered to highlight industry trends and best practices for agency operations, including challenges, modifications, successes, and tools agency’s use.
Marsha Appel, SVP, 4A’s Research uses her expertise in government data to examine the most current employment data for advertising, marketing, and public relations firms to rank the top cities for agency employment. Reasons behind changes in rankings, impact of the recession, and a look towards the future of agency employment are included in this article
This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.
Agency Spotter’s annual report highlights agency search trends.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.
Check out this list of creative monitoring services compiled by 4A’s Research.
The following creative consultants offer services in the implementation of international advertising, such as adaptation and co-development of creative work for foreign markets.
One way to gain international capabilities is to consider joining a network of independent agencies.
In this article, the World Federation of Advertisers shares highlights from its report on global media agency models and remuneration trends.
The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.
Brian Wieser of Pivotal Research Group provides perspective on the outlook for agency holding companies.
Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
Here’s a list of language services to help you translate your ads and adapt them to a foreign market.
Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.
Kantar discusses media and digital predictions for 2019.
Stacie Calabrese, Manager, 4A’s Research, outlines how agencies use AI to enhance output and make innovative campaigns.
The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.
RSW/US asked five agency leaders to pose questions to their peers on new business practices.
The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.
Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.
CreativeBrief explores the state of agency working culture today.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.