Strategic thinking on industry trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.
4A’s discussion with member agency legal counsel held April 22, 2020. Guest speakers: Ben Chapman, Publicis Re:Sources USA Legal team provides an overview on solvency/bankruptcy concerns during the COVID-19 pandemic Zev Parnass, Publicis Re:Sources USA Legal team provides an overview on creative/production concerns during the COVID-19 pandemic
Prospect and PublicAffairsAsia share findings from their annual study focusing on talent, salaries, recruitment, retention, and more in both ad agency and in-house roles across Asia Pacific. A section on the impact of COVID-19 on business is included.
Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.
Aprais finds that marketers who are financially empathetic to their agency partners get better results.
4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.
Alight Analytics provides guidance for ad agencies to create a profitable analytics program.
The Lighthouse Company shares insights from its annual global survey of more than 600 C-Suite executives in the media, marketing, advertising and technology sectors.
As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.
Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.
Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.
The coronavirus, or COVID-19, is disrupting day-to-day business. 4A’s Research wanted to learn what is being done around the country and in different industries to communicate coronavirus procedures to employees.
Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade.
Accenture measures people’s perceptions and experiences of their workplaces and identifies the factors that can foster a culture of equality.
Here’s a list of language services to help you translate your ads and adapt them to a foreign market.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.
McCracken Advisory Partners provides an overview of the M&A activity in the advertising and marketing industry for the past year.
The 4A’s Agency Search Consultants 2019 Year-End Summary of Activity is a compilation of agency search consultant activity from those agency search consultants able to provide this information. Continuing a trend over the past several years, more and more of the agency search consultant activity is under NDA and therefore not available to be listed. […]
RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.
Marsha Appel, SVP, 4A’s Research looks at the history of house agencies to gain perspective on the current era of in-housing.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
Statistics on agency employment patterns, number of ad agencies in the U.S., top cities by number of agencies and employees, and more.
Learn how you can benefit from artificial intelligence (AI), explore what AI is, how it works, and why it’s become essential to your job role in this report from Intouch Solutions and the Digital Health Coalition.
MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.
The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.