Strategic thinking on industry trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.
4As discussion that was held on Friday, April 24, 2020, with Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz Ira M. Shepard, Counsel, Saul Ewing Arnstein & Lehr Mr. Shepard and Ms. Kersh held a community discussion that included the most-recent modifications of the previous SAG-AFTRA Letter of Adherence (“LOA”), the new working rules of […]
4A’s discussion with member agency legal counsel held April 22, 2020. Guest speakers: Ben Chapman, Publicis Re:Sources USA Legal team provides an overview on solvency/bankruptcy concerns during the COVID-19 pandemic Zev Parnass, Publicis Re:Sources USA Legal team provides an overview on creative/production concerns during the COVID-19 pandemic
Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.
Aprais finds that marketers who are financially empathetic to their agency partners get better results.
As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.
Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.
The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.
The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.
Marsha Appel, former SVP, 4A’s Research uses her expertise in government data to examine the most current employment data for advertising, marketing, and public relations firms to rank the top cities for agency employment. Reasons behind changes in rankings, impact of the recession, and a look towards the future of agency employment are included in this article
In this article, the World Federation of Advertisers shares highlights from its report on global media agency models and remuneration trends.
The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.
The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
Discover why the 1980s saw a transformation of the agency landscape in a dizzying frenzy of mergers.
This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP.
New guidance has been announced on EU General Data Protection Regulation or GDPR for those agencies engaged, or planning to engage, in serving the EU market. This new regulation, which goes into effect on May 25, 2018, will alter the rules and restrictions related to collecting and processing personal data for agencies, both on behalf of clients, and for your own purposes.
Become the most interesting person at your next agency happy hour by reading this short history of agency names from Marsha Appel, SVP Research Services.
On July 27th, 4A’s held an agency-only webinar to help survey participants and 4A’s members understand the important information contained in the 2017 Labor Billing Rate Survey Report (LBRSR).
Learn about the big decade of agency IPOs in this piece from Marsha Appel, SVP Research Services.
Learn the history behind the RFP in this piece written by Marsha Appel, SVP Research Services.
4A’s Research is launching a new series focusing on defining moments in agency history. This introductory piece highlights the factors that gave rise to the media agencies of today.
In this recorded webinar Randy Cohen, President & COO of Advertiser Perceptions discusses findings from the recently released report “The State of Agency Business Development.”
Search Consultant (and former New Business Committee member) Melissa Lea of R3 Worldwide shares her perspectives on agency search dynamics — including trends related to client objectives and requirements, client goals for agency searches, and search consultant observations that she wished she knew as an agency new business executive.