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Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.
Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article.
Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
Campaign Asia-Pacific and Kantar share results of their investigation into gender equality and sexual harassment in the media and marketing industry across the Asia-Pacific region.
Hubspot lists ten questions agencies should ask before investing in a project management tool and gives 18 project management systems to consider.
This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
Agencies around the world share their growth challenges in this report from Hubspot.
Rakuten Marketing reveals five global marketing opportunities and fears for 2018.
Discover why the 1980s saw a transformation of the agency landscape in a dizzying frenzy of mergers.
The European Association of Communications Agencies provides a list of procedures that ad agencies can follow to become compliant and to minimize risks with GDPR.
In this article from The Drum, learn about the gender balance in Chinese advertising and media agencies, how women have progressed in both their professional and personal lives, and what led to advancement of women in the marketing and advertising industries.
What should advertisers and their agencies expect from each other in 2018? Bruno Gralpois of Agency Mania Solutions explores major trends.
Learn how local ad agencies are responding to clients’ desires to shift to cheaper, more targeted forms of digital media in this survey from leading local-ad research firm Borrell Associates Inc.
Mediamath predicts how programmatic marketing will evolve over the next ten years.
This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP.
New guidance has been announced on EU General Data Protection Regulation or GDPR for those agencies engaged, or planning to engage, in serving the EU market. This new regulation, which goes into effect on May 25, 2018, will alter the rules and restrictions related to collecting and processing personal data for agencies, both on behalf of clients, and for your own purposes.
This article from Bizcommunity shows the growth of the ad industry in Kenya. It includes Internet advertising statistics, media consumption, need for agency talent, ad strategies, and details of a very successful Tinder campaign.
SoDA conducted a survey to explore business performance measurement within agencies, production companies and design studios. Topics such as employee turnover rates, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more are explored. View the summary findings and benchmarking data.
PwC’s Strategy& reports on the need for agency holding companies to rethink their organizational structures and finding the right operating model that works best for them.
Bob Greenberg and a panel of R/GA senior executives provide the key components of the disrupter’s playbook in this video from Cannes.
Tim Williams of Ignition Consulting Group provides sound advice on ways to create new revenue streams for your agency.
Become the most interesting person at your next agency happy hour by reading this short history of agency names from Marsha Appel, SVP Research Services.
On July 27th, 4A’s held an agency-only webinar to help survey participants and 4A’s members understand the important information contained in the 2017 Labor Billing Rate Survey Report (LBRSR).
Learn about the big decade of agency IPOs in this piece from Marsha Appel, SVP Research Services.