Strategic thinking on industry trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.
Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.
CreativeBrief explores the state of agency working culture today.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!
Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article.
Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.
Campaign Asia-Pacific and Kantar share results of their investigation into gender equality and sexual harassment in the media and marketing industry across the Asia-Pacific region.
Agencies around the world share their growth challenges in this report from Hubspot.
Discover why the 1980s saw a transformation of the agency landscape in a dizzying frenzy of mergers.
The European Association of Communications Agencies provides a list of procedures that ad agencies can follow to become compliant and to minimize risks with GDPR.
Learn how local ad agencies are responding to clients’ desires to shift to cheaper, more targeted forms of digital media in this survey from leading local-ad research firm Borrell Associates Inc.
This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP.
New guidance has been announced on EU General Data Protection Regulation or GDPR for those agencies engaged, or planning to engage, in serving the EU market. This new regulation, which goes into effect on May 25, 2018, will alter the rules and restrictions related to collecting and processing personal data for agencies, both on behalf of clients, and for your own purposes.
SoDA conducted a survey to explore business performance measurement within agencies, production companies and design studios. Topics such as employee turnover rates, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more are explored. View the summary findings and benchmarking data.
PwC’s Strategy& reports on the need for agency holding companies to rethink their organizational structures and finding the right operating model that works best for them.
Tim Williams of Ignition Consulting Group provides sound advice on ways to create new revenue streams for your agency.
Become the most interesting person at your next agency happy hour by reading this short history of agency names from Marsha Appel, SVP Research Services.
On July 27th, 4A’s held an agency-only webinar to help survey participants and 4A’s members understand the important information contained in the 2017 Labor Billing Rate Survey Report (LBRSR).
Learn about the big decade of agency IPOs in this piece from Marsha Appel, SVP Research Services.
Learn the history behind the RFP in this piece written by Marsha Appel, SVP Research Services.
4A’s Research is launching a new series focusing on defining moments in agency history. This introductory piece highlights the factors that gave rise to the media agencies of today.
In this recorded webinar Randy Cohen, President & COO of Advertiser Perceptions discusses findings from the recently released report “The State of Agency Business Development.”
Search Consultant (and former New Business Committee member) Melissa Lea of R3 Worldwide shares her perspectives on agency search dynamics — including trends related to client objectives and requirements, client goals for agency searches, and search consultant observations that she wished she knew as an agency new business executive.
4A’s Research Services offers members the following informational directory listing of Ad Measuring Services.