Strategic thinking on industry trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.
4A’s Research Services provides a list of national and international clipping services.
This presentation and audio recording from Dave Beals discusses Agency Search dynamics, and was part of the inaugural meeting of the 4A’s Central Region’s New Business Committee.
How has narrowing the agency’s focus helped with staff acquisition and retention?
A federal judge in Texas has issued a temporary injunction blocking the U.S. Department of Labor (DOL) from implementing new overtime pay rules that have been scheduled for December 1, 2016 implementation.
On July 19th, the 4A’s hosted the “Overtime Rules Change Webinar” which provided information on overtime rules that will become effective on December 1, 2016.
The 4A’s is asking some of the ad industry’s most interesting thinkers to share their views on the future of advertising, change and what they really want to be when they grow up. Here DDB New York’s Chris Brown offers his thoughts: 1) What’s the biggest challenge or opportunity facing the ad industry right now? […]
Wage inequality and workers’ rights are themes you will hear often on the Presidential campaign trail this year. Even President Obama has made regulatory enforcement of labor policy a focus of his final term. The most vivid example is a new regulation about compensation that soon will go into force, without any public debate, Congressional hearings or […]
In this op-ed Mike Proulx, EVP, Director of Digital Strategy & Tech Innovation at Hill Holliday, shares his perspective that brands fighting the daily share battle have a better weapon.
The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]
Ad Age‘s Ken Wheaton recently penned an article for the magazine on how the discussion on gender equity in the ad industry mustn’t eclipse its need for racial diversity. He wrote: “the overwhelming majority of talk about diversity over the last few months has been about gender rather than race. Perhaps it’s easier to talk […]
The 4A’s is committed to showcasing creative work done by its member agencies through its Inside the Campaign feature. Here Critical Mass, based in Calgary, Canada and with offices in 12 cities, helped put game faces on Nissan’s Diehard Fans. How Critical Mass created an augmented-reality face-paint app to help Nissan celebrate its unprecedented sponsorship […]
In this June 8, 2016 presentation to the 4A’s Western New Business Committee, Casey Burnett (The Burnett Collective) described his new consultancy, which is focusing on several interesting new approaches that will be of interest to the new business community.
Connelly Partners announces Joel Idelson has been named Chief Marketing Officer.
WFA and the EACA provide guidelines on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.
Laughlin Constable has announced it has established an internal trading desk to buy online advertising space directly from ad exchanges.
New York – May 24, 2016 — Deutsch New York’s Chief Strategy Officer, Andrew Dawson, announced the appointment of Rachel Mercer as VP, Digital Strategy Director. She will be charged with helping to grow the Agency’s digital, social and innovation strategy practice – working on clients including Sherwin-Williams and PNC Bank. Reporting directly to Dawson, […]
We want to alert Members to the U.S. Department of Labor release of modified employee overtime pay rules. The new rules which take effect on December 1, 2016 will have a material impact on many U.S. businesses including marketing service companies.
The U.S. Department of Labor has dedicated major resources toward “updating” and “clarifying” the overtime pay regulations that have been in place since 2004. As with the earlier regulations, the new overtime pay rules, which are effective December 1, 2016, are complex, but they apply to virtually all businesses and will necessarily change significant aspects of agency operations.
MEC today announces the launch of MEC Wavemaker, a global specialist content offer that uses consumer insights to plan, create and evolve brand content strategies. The division will be led by Tim Flattery whose been appointed Managing Partner, Senior Practice Lead reporting to Shenan Reed, President, Digital.
Four Chicago-based companies, who are leveraging technology to provide enhanced experiences and planning services for travelers and the travel industry, will work with senior marketers in the sixth Chicago Marketing Sparks program led by advertising agency MARC USA in partnership with 1871.
4A’s Management Practitioners Forum (Monday, March 21, 2016) – Agency Organization Structures & Servicing Models by Andrew Graff, CEO, Allen & Gerritsen.
4A’s Management Practitioners Forum (Monday, March 21, 2016) – The Do’s & Don’ts of MSAs, Security and IP Ownership by Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz.
4A’s Management Practitioners Forum (Monday, March 21, 2016) – Agency Case Story – Meet 22Squared by Richard Ward, President/CEO, 22squared.
Industry subject matter experts from the 4A’s community developed the this whitepaper to provide agency management with a framework for evolving discussion on master service agreements (MSA) data security considerations and predominant industry practice.