Strategic thinking on industry trends, reports, services, updates, and much more,
from 4A’s Research Services, and member agencies and partners.
An ANA/4A’s task force has developed ANA/4A’s Agency Reviews for Project Work Guidance Considerations, a white paper that provides clients and agencies with principles to help optimize the review process for project assignments.
The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.
Developed by the 4A’s finance committees, this paper helps facilitate and inform agency-client discussions related to the composition of effective and efficient marketing investment.
A series of regularly updated surveys on employee benefits in agencies.
Horizon Media, the largest and fastest growing privately-held media services agency in the world, announced today the launch of a second stand-alone media agency network, Canvas Worldwide.
The 4A’s today revealed the names of approximately 20 speakers who will participate in its Strategy Festival 2015, during which winners of the 19th edition of the Jay Chiat Awards will be announced.
Archer Malmo, a leading brand communications agency in the Mid-South, today announced the acquisition of Austin-based Tocquigny, an independent, digital marketing agency founded by Yvonne Tocquigny in 1980.
Starcom Mediavest Group (SMG) announced newly added video and native distribution channels to Content@Scale, the agency network’s proprietary technology platform that helps marketers scale quality content in real time.
Mullen Lowe Group is pledging to donate the monetary replacement value of all the Cannes Lions statues it wins at the Cannes Lions International Festival of Creativity 2015 to hunger-relief efforts in earthquake-ravaged Nepal.
Global media communications network Starcom MediaVest Group (SMG) today announced an industry-first addressable TV product-SMG MAPS TV- that activates and measures addressable TV audiences based on brand location visits.
Horizon Media, announced today it has established a mood-based roadmap for planning audio investments.
The prevalence of project assignments and the trend toward project pitches is on the rise. The 4A’s survey report on Reviews for Project Assignments contains valuable information on project dynamics.
Alma has been named 2015 Multicultural Agency of the Year as part of Advertising Age’s Agency A-List honors for the nation’s best advertising and marketing firms.
Members of the 4A’s legal, finance and commercial practices communities have developed agency-client master service agreement (MSA) guidance related to Allocation of Risk, Indemnification & Limitations on Liability.
Members of the 4A’s Finance committees believe that it is in the best interest of both the agency and client communities to provide information on agency overhead and agency profit.
The 4A’s Client Public Relations Committee has released results from a recent survey designed to help agency leaders determine whether and how best to integrate public relations into their service offerings.
A 4A’s team discussed the topic of Leveraging Expertise & Scale (aka Conflicts) at an ANA Agency Relations “Members Only Conference” recently. The outline of their conversation is included here for 4A’s members to review.
Recent agency experiences with patent assertion matters have led the 4A’s to a few patent guidance recommendations for agencies.
Recent agency experiences with patent assertion matters have led the 4A’s to offer the following downloadable document outlining specific recommendations.
This presentation on the effective compensation and agency performance measurements in digital media was originally presented by Bryan Wiener, Chairman & CEO, 360i Chairman, 4As Digital Board.
Adobe Systems Incorporated and SapientNitro, part of Sapient, today announced an expansion of their global partnership, including integration of the Sapient EngagedNow platform with Adobe Marketing Cloud.
4A’s finance committee task group advocates compensation negotiation best practice suggestions for agency leaders A cross-industry task group, comprised of senior agency executives, has developed guidance and is advocating best practices that will help marketing services agencies interact more productively with client procurement groups and industry compensation consultants. The task group’s recommendations, which carry the […]
The 4A’s and McCann Worldgroup partner on “Truth About Advertising” U.S. research study, and the 4A’s kicks-off a contest to find the best creative idea to market the industry to a broader audience.
To assist 4A’s members in addressing the many aspects involved in assessing and structuring project assignments, an “Agency Best Practices: Project-Based Assignments” guidance and discussion Wiki workspace has been created.