It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.
IRI examines consumer attitudes towards private label CPG products across generations, income levels, and region.
Ipsos has released results of its inaugural survey on brands that have the most influence on the South African consumer. Discover which brands made the top ten overall and the leading brands in 13 individual sectors.
Check out this annual ranking from Prophet to learn the top brands Americans, Germans, Chinese, and British can’t live without.
The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.
Alliance Data developed rules to help brands better connect with Gen Z and Millennial consumers to gain their loyalty.
Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.
Kantar Millward Brown reveals strategies for brand growth and provides seven steps to successfully incorporate disruption into the marketing mix.
Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.
In this paper, Ipsos talks about the reasons some companies succeed and others fail in Africa.
Mintel reveals that Canadian young adults are an an attractive target for marketers. In this infographic, you will get tips on the right messaging and media channels to effectively reach them and win their brand loyalty.
Starco Brands (OTC: STCB) today announced it has entered into a strategic partnership with Deutsch, a creative agency owned by Interpublic Group (NYSE: IPG), to serve as Starco Brands’ marketing agency of record.
Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.
Schneider Associates identifies the top new products of last year, as well insights into what motivates consumers to try and buy new products.
Agency will Focus on Corporate Communications, Public Relations and Media Relations. Jacksonville, Fla. – April 3, 2018 – On Ideas has announced a partnership with The Fresh Market, a specialty grocery retailer, as its agency of record.
On Monday, March 19, 2018, nearly 100 senior level executives from across the industry gathered at the 4A’s Advertising Assurance Forum held at Horizon Media’s offices in New York City.
Bowen Craggs & Co ranks the top 30 companies who use their website and social media the most effectively.
GfK identifies the drivers of the most effective advertising during the 2017 holiday season and reveals some do’s and don’ts for marketers.
IHG’s annual report outlines consumer trends and best practices both hotel and non-hotel brands can use to strengthen consumer relationships and grow brand loyalty.
Ipsos explains its belief that the key to growing brands comes from brand penetration, share of spend from existing customers, and brand accessibility. Learn more in this research conducted across six categories in Australia, France, Italy and the UK.
The Boston Consulting Group identified the five critical elements of a successful company turnaround after significant revenue and profit margin losses.
Capgemini explores loyalty from an emotional perspective to identify the drivers that brands can harness to build meaningful loyalty with consumers.
This article from Practical Ecommerce identifies eight consumer brands in four industries that are popular in Russia and that could appeal to cross-border buyers.
In this annual global survey across 63 countries, Nielsen studies consumer preferences toward global/multinational brands vs. locally-produced brands. The new findings indicate a shift towards global brands in most categories. Check out more results for 30+ categories and seven geographical regions.
Kantar Millward Brown studies storytelling advertising and its effect on generating emotions, branding, sales, and more.