Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

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Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

To Affinity and Beyond: From Me to We, the Rise of the Purpose-Led Brand |

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In this global survey from Accenture, discover how a brand’s identity can influence the consumer purchasing process. Learn how factors such as geography, product category, brand maturity, demographics, and ecosystem readiness impact brands in varying degrees. Tips on effective brand strategies are also identified.

WARC’s Toolkit 2019 |

WARC highlights key marketing trends for 2019.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

Private Label 2018: Evolution of Private Label in a Transforming Marketplace |

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IRI examines consumer attitudes towards private label CPG products across generations, income levels, and region.

The Most Influential Brands in South Africa |

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Ipsos has released results of its inaugural survey on brands that have the most influence on the South African consumer. Discover which brands made the top ten overall and the leading brands in 13 individual sectors.

Jared® The Galleria Of Jewelry Retires “He Went To Jared” and Unveils a New Brand Statement and Campaign

4A's Member

Durham, NC, November 5, 2018 — Jared® The Galleria Of Jewelry is embracing change in a big way this holiday season, with a bold, new campaign celebrating love and devotion in a world where commitment might seem old-fashioned but actually means more than ever to a younger generation. The fully integrated campaign is the first […]

Prophet Brand Relevance Index

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Check out this annual ranking from Prophet to learn the top brands Americans, Germans, Chinese, and British can’t live without.

Best Brands 2018 |

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The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.

The Rules of NextGen Loyalty |

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Alliance Data developed rules to help brands better connect with Gen Z and Millennial consumers to gain their loyalty. 

Experience More: In the Moment |

Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.

How Disruption Can Fuel Brand Growth |

Kantar Millward Brown reveals strategies for brand growth and provides seven steps to successfully incorporate disruption into the marketing mix.

Brand Building in Africa: Demystifying the African Marketplace |

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In this paper, Ipsos talks about the reasons some companies succeed and others fail in Africa.

Marketing to Young Adults in Canada |

Mintel reveals that Canadian young adults are an an attractive target for marketers. In this infographic, you will get tips on the right messaging and media channels to effectively reach them and win their brand loyalty.

Starco Brands Announces Global Partnership With Deutsch

4A's Member

Starco Brands (OTC: STCB) today announced it has entered into a strategic partnership with Deutsch, a creative agency owned by Interpublic Group (NYSE: IPG), to serve as Starco Brands’ marketing agency of record.

Inside Bud’s Purpose – Driven Marketing

Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.

The Fresh Market Selects On Ideas as its Agency of Record

4A's Member

Agency will Focus on Corporate Communications, Public Relations and Media Relations. Jacksonville, Fla. – April 3, 2018 – On Ideas has announced a partnership with The Fresh Market, a specialty grocery retailer, as its agency of record.

4A’s Advertising Assurance Forum 2018 Report

On Monday, March 19, 2018, nearly 100 senior level executives from across the industry gathered at the 4A’s Advertising Assurance Forum held at Horizon Media’s offices in New York City.

Index of Online Excellence 2018: Ranking of the World’s Best Online Corporate Communications |

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Bowen Craggs & Co ranks the top 30 companies who use their website and social media the most effectively.

Driving Effective Digital Holiday Advertising

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GfK identifies the drivers of the most effective advertising during the 2017 holiday season and reveals some do’s and don’ts for marketers.

The Power of Provenance: Shaping Brands in a Changing World |

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IHG’s annual report outlines consumer trends and best practices both hotel and non-hotel brands can use to strengthen consumer relationships and grow brand loyalty.

Brand Growth: More People, More Often or Both? |

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Ipsos explains its belief that the key to growing brands comes from brand penetration, share of spend from existing customers, and brand accessibility. Learn more in this research conducted across six categories in Australia, France, Italy and the UK.

The Comeback Kids: Lessons from Successful Turnarounds |

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The Boston Consulting Group identified the five critical elements of a successful company turnaround after significant revenue and profit margin losses.

Loyalty Deciphered: How Emotions Drive Genuine Engagement

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Capgemini explores loyalty from an emotional perspective to identify the drivers that brands can harness to build meaningful loyalty with consumers.