Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Private Label 2018: Evolution of Private Label in a Transforming Marketplace

Research Services

IRI examines consumer attitudes towards private label CPG products across generations, income levels, and region.

The Most Influential Brands in South Africa

Research Services

Ipsos has released results of its inaugural survey on brands that have the most influence on the South African consumer. Discover which brands made the top ten overall and the leading brands in 13 individual sectors.

Prophet Brand Relevance Index

Research Services

Check out this annual ranking from Prophet to learn the top brands Americans, Germans, Chinese, and British can’t live without.

Best Brands 2018

Research Services

The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.

The Rules of NextGen Loyalty

Research Services

Alliance Data developed rules to help brands better connect with Gen Z and Millennial consumers to gain their loyalty. 

Experience More: In the Moment

Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.

How Disruption Can Fuel Brand Growth

Kantar Millward Brown reveals strategies for brand growth and provides seven steps to successfully incorporate disruption into the marketing mix.

Nielsen Design Impact Award Chronicles

Research Services

Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.

Brand Building in Africa: Demystifying the African Marketplace

Research Services

In this paper, Ipsos talks about the reasons some companies succeed and others fail in Africa.

Marketing to Young Adults in Canada

Mintel reveals that Canadian young adults are an an attractive target for marketers. In this infographic, you will get tips on the right messaging and media channels to effectively reach them and win their brand loyalty.

Starco Brands Announces Global Partnership With Deutsch

4A's Member

Starco Brands (OTC: STCB) today announced it has entered into a strategic partnership with Deutsch, a creative agency owned by Interpublic Group (NYSE: IPG), to serve as Starco Brands’ marketing agency of record.

Inside Bud’s Purpose – Driven Marketing

Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.

Most Memorable New Product Launch Survey

Research Services

Schneider Associates identifies the top new products of last year, as well insights into what motivates consumers to try and buy new products.

The Fresh Market Selects On Ideas as its Agency of Record

4A's Member

Agency will Focus on Corporate Communications, Public Relations and Media Relations. Jacksonville, Fla. – April 3, 2018 – On Ideas has announced a partnership with The Fresh Market, a specialty grocery retailer, as its agency of record.

4A’s Advertising Assurance Forum 2018 Report

On Monday, March 19, 2018, nearly 100 senior level executives from across the industry gathered at the 4A’s Advertising Assurance Forum held at Horizon Media’s offices in New York City.

Index of Online Excellence 2018: Ranking of the World’s Best Online Corporate Communications

Research Services

Bowen Craggs & Co ranks the top 30 companies who use their website and social media the most effectively.

Driving Effective Digital Holiday Advertising

Research Services

GfK identifies the drivers of the most effective advertising during the 2017 holiday season and reveals some do’s and don’ts for marketers.

The Power of Provenance: Shaping Brands in a Changing World

Research Services

IHG’s annual report outlines consumer trends and best practices both hotel and non-hotel brands can use to strengthen consumer relationships and grow brand loyalty.

Brand Growth: More People, More Often or Both?

Research Services

Ipsos explains its belief that the key to growing brands comes from brand penetration, share of spend from existing customers, and brand accessibility. Learn more in this research conducted across six categories in Australia, France, Italy and the UK.

The Comeback Kids: Lessons from Successful Turnarounds

Research Services

The Boston Consulting Group identified the five critical elements of a successful company turnaround after significant revenue and profit margin losses.

Loyalty Deciphered: How Emotions Drive Genuine Engagement

Research Services

Capgemini explores loyalty from an emotional perspective to identify the drivers that brands can harness to build meaningful loyalty with consumers.

Made in Russia: 8 Brands for Cross-Border Consumers

Research Services

This article from Practical Ecommerce identifies eight consumer brands in four industries that are popular in Russia and that could appeal to cross-border buyers.

“Made In” Matters…or Does It? How Consumer Perceptions about Country of Origin Are Translating to Purchasing Behaviors around the World

Research Services

In this annual global survey across 63 countries, Nielsen studies consumer preferences toward global/multinational brands vs. locally-produced brands. The new findings indicate a shift towards global brands in most categories. Check out more results for 30+ categories and seven geographical regions.

Storytelling

Kantar Millward Brown studies storytelling advertising and its effect on generating emotions, branding, sales, and more.