Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

Why an Emotional Connection Matters in Loyalty and How to Achieve It

4A's Member

Oracle outlines the three main classifications of loyalty and focuses on how brands can leverage emotional connection to build stronger brand loyalty.

The Most Influential Brands in Canada 2019 |

Research Services

Check out this ranking from Ipsos to learn the top ten influential brands in Canada and gain insight on the path to influence.

Branded Content Guide 2020 |

Research Services

IAB Canada published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.

Reebok Will Channel the Energy in Every Step with the Launch of the Transformative Zig Kinetica

The New Sneaker’s Energy Return Technology is Showcased in an Unexpected Ad Starring Conor McGregor by Deutsch New York BOSTON, Mass. – January 13, 2020 – Today, Reebok announces the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops globally on February […]

Challenger Brands |

Check out this Mintel infographic to learn what motivates consumers to try new brands.

See the New MBB

  In its 38th year as a Kansas City-based advertising agency, MBB has undergone a complete rebrand, including new positioning and website. This is only the second rebrand in the company’s nearly four-decade history. Two MBB partners, Jim Brown and Shan Neely, discuss how the new brand reflects the history of MBB while representing the […]

Made in Canada |

Research Services

PwC surveyed 3,521 consumers in Australia, France, Germany, Italy, Japan, Mexico and the UK to understand their perceptions of Canadian brands. Although the results indicate a positive opinion of Canadian goods, Canadian companies have fallen short on taking advantage of the opportunity to expand.

Insights from 4A’s Research | Sonic Branding Comes in With a Ping

Research Services

Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.

America’s Most Memorable Mascots

Research Services

Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.

hfa to Drive Creative Campaign and Brand Development for EMPI

4A's Member

AKRON, Ohio (June 19, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be partnering with EMPI, Inc. (EMPI), of Anaheim, California, maker and distributor of branded automotive aftermarket parts for vintage Volkswagen vehicles, modern Volkswagen vehicles, and other vehicle brands. EMPI has chosen hfa […]

hfa to Develop Strategic Brand Positioning for Hitachi Healthcare Americas

4A's Member

AKRON, Ohio (June 4, 2019) — Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, announced that it will be working with Hitachi Healthcare Americas (Hitachi), a global leader in the manufacturing and supply of best-in-class medical imaging technologies for healthcare providers. hfa is leveraging its full suite of services to […]

Insights from 4A’s Research | Plant-Based? I’ll Have What She’s Having!

Research Services

With more and more people moving towards reducing meat and following a flexitarian lifestyle, savvy marketers should focus on appealing to those consumers to drive interest in plant-based foods, according to the latest piece from Stacie Calabrese, Manager, 4A’s Research.

Mind the Gap: Why What a Brand Promises and What It Delivers Matter |

Research Services

Ipsos conducted research in the supermarket, mobile network, automotive, and online retail sectors in Great Britain, Chile, and Canada. The purpose of the survey was to learn of consumers’ recent experiences with a brand, and how the product or service matched up to what was promised.

Cause is Working, Your Marketing Isn’t

Research Services

DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand. 

Reinvent or Reinforce? The Go-Big-Or-Go Home Reality of Naming a Modern Offering

Research Services

Lippincott provides naming best practices for brand leaders launching new offerings.

Gen Z’s Most Loved Brands

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Morning Consult measures favorability, trust, community impact, and Net Promoter Score to rank Gen Z’s most loved brands. Rankings by gender, race, political ideology, and location are included.

A Generation Without Borders: Embracing Gen Z

Research Services

OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.

Insights from 4A’s Research | Riding the CBD High

Research Services

CBD is everywhere! Learn about CBD consumer segments, advertising regulations, and best practices in marketing CBD product in this article by Stacie Calabrese, Manager, 4A’s Research.

Insights from 4A’s Research | Brand Loyalty: Breaking Up is Hard to Do

Research Services

4A’s Research partnered with Researchscape to survey 1,000 consumers on the brands they love, how they find new products, and factors that cause them to stop buying a brand.

250 Direct Brands to Watch |

Research Services

This report from the IAB identifies the top 250 direct-to-consumer brands. It includes rankings overall, rankings by ten categories, and much more.

Reality Bytes: The Digital Experience is the Human Experience

Research Services

WP Engine and the Center for Generational Kinetics studies the online habits of Gen Z and outlines how brands can target them more effectively.

Insta-branding | The Impact of Instagram on the Orthodoxies of Traditional Branding

4A's Member

Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.

Customer Loyalty Engagement Index |

Research Services

Brand Keys examines customers’ relationships with brands and ranks leading brands in 90 categories.