Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

2019 BrandSpark Most Trusted Awards |

Research Services

See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.

Customer Loyalty Engagement Index |

Research Services

Brand Keys examines customers’ relationships with brands and ranks leading brands in 90 categories.

Brand Leaders in the UK |

In this infographic from Mintel, see how readily available products, ethical considerations, and wide exposure impact brand leadership in the UK.

Favorite Innovations of 2018 |

GlobalData examines the top innovations in the food and CPG space and provides successful examples from around the world for each.

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

Research Services

Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

To Affinity and Beyond: From Me to We, the Rise of the Purpose-Led Brand |

Research Services

In this global survey from Accenture, discover how a brand’s identity can influence the consumer purchasing process. Learn how factors such as geography, product category, brand maturity, demographics, and ecosystem readiness impact brands in varying degrees. Tips on effective brand strategies are also identified.

WARC’s Toolkit 2019 |

WARC highlights key marketing trends for 2019.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

Private Label 2018: Evolution of Private Label in a Transforming Marketplace |

Research Services

IRI examines consumer attitudes towards private label CPG products across generations, income levels, and region.

The Most Influential Brands in South Africa |

Research Services

Ipsos has released results of its inaugural survey on brands that have the most influence on the South African consumer. Discover which brands made the top ten overall and the leading brands in 13 individual sectors.

Jared® The Galleria Of Jewelry Retires “He Went To Jared” and Unveils a New Brand Statement and Campaign

4A's Member

Durham, NC, November 5, 2018 — Jared® The Galleria Of Jewelry is embracing change in a big way this holiday season, with a bold, new campaign celebrating love and devotion in a world where commitment might seem old-fashioned but actually means more than ever to a younger generation. The fully integrated campaign is the first […]

Best Brands 2018 |

Research Services

The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.

The Rules of NextGen Loyalty |

Research Services

Alliance Data developed rules to help brands better connect with Gen Z and Millennial consumers to gain their loyalty. 

Experience More: In the Moment |

Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.

How Disruption Can Fuel Brand Growth |

Kantar Millward Brown reveals strategies for brand growth and provides seven steps to successfully incorporate disruption into the marketing mix.

Brand Building in Africa: Demystifying the African Marketplace |

Research Services

In this paper, Ipsos talks about the reasons some companies succeed and others fail in Africa.

Marketing to Young Adults in Canada |

Mintel reveals that Canadian young adults are an an attractive target for marketers. In this infographic, you will get tips on the right messaging and media channels to effectively reach them and win their brand loyalty.

Starco Brands Announces Global Partnership With Deutsch

4A's Member

Starco Brands (OTC: STCB) today announced it has entered into a strategic partnership with Deutsch, a creative agency owned by Interpublic Group (NYSE: IPG), to serve as Starco Brands’ marketing agency of record.

Inside Bud’s Purpose – Driven Marketing

Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.

The Fresh Market Selects On Ideas as its Agency of Record

4A's Member

Agency will Focus on Corporate Communications, Public Relations and Media Relations. Jacksonville, Fla. – April 3, 2018 – On Ideas has announced a partnership with The Fresh Market, a specialty grocery retailer, as its agency of record.

4A’s Advertising Assurance Forum 2018 Report

On Monday, March 19, 2018, nearly 100 senior level executives from across the industry gathered at the 4A’s Advertising Assurance Forum held at Horizon Media’s offices in New York City.

Driving Effective Digital Holiday Advertising

Research Services

GfK identifies the drivers of the most effective advertising during the 2017 holiday season and reveals some do’s and don’ts for marketers.

The Comeback Kids: Lessons from Successful Turnarounds |

Research Services

The Boston Consulting Group identified the five critical elements of a successful company turnaround after significant revenue and profit margin losses.

Loyalty Deciphered: How Emotions Drive Genuine Engagement

Research Services

Capgemini explores loyalty from an emotional perspective to identify the drivers that brands can harness to build meaningful loyalty with consumers.