Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Made in Russia: 8 Brands for Cross-Border Consumers |

Research Services

This article from Practical Ecommerce identifies eight consumer brands in four industries that are popular in Russia and that could appeal to cross-border buyers.

Storytelling |

Kantar Millward Brown studies storytelling advertising and its effect on generating emotions, branding, sales, and more.

How Gender-Positive Ads Pay Off |

Third Party Content

Facebook IQ studies the effect gender-positive messaging has on consumer attitudes towards brands and brand loyalty.

How to Conduct A Brand Audit |

Research Services

Learn what a brand audit is and how to conduct one successfully in this toolkit from Brand Amplitude.

Selling Products by Selling Brand Purpose |

Chung-Kue (Jennifer) Hsu reviews the concept and practice of brand purpose and gives examples of brands and campaigns succeeding in purpose-driven marketing.

The Challenges of a New Brand Name |

Research Services

MSW●ARS outlines five methods a totally new brand can use to improve its communication, increase the chance its brand name registers with consumers, and persuade consumers to try it.

Managing Customer Relationships

4A's Member

We like to hear what our members think about the hottest issues of the day. Navjot Singh, Content and Editorial Manager at The Knowledge Engineers by AVADO, offers key insights into managing customer relationships. In my career, I have had my fair share of experiences using Customer Relationship Management (CRM) tools. I’ve seen the good, […]

Spotlight on Cuba |

Research Services

BrandZ and Kantar Millward Brown provide an overview of Cuba with information on the economy, retail, consumers, media consumption, advertising conditions, branding, and more.

5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab

Third Party Content

Kim Larson, global director of Google BrandLab, shares tips for how brand marketers working in online video can better define, share, and positively crush their goals in 2017.

Marketing Revolution: How International Brands are Connecting with Consumers in Cuba |

Research Services

M&M Global explores the hurdles agencies, brands and marketers are facing as they open for business in Cuba.

Palermo Villa, inc. Selects Laughlin Constable to Cook Up its First National Campaign for Urban Pie Pizzas

Third Party Content

MILWAUKEE (May 18, 2016) –– Palermo Villa, Inc., one of the country’s largest privately held frozen pizza manufacturers, has launched its first national campaign for Urban Pie premium pizzas and has tapped Laughlin Constable its agency of record. The campaign will run through October. The family-owned company is recognized as an innovative industry leader and is best known for its Palermo’s Primo […]

Agency Case Story – Meet 22Squared |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Agency Case Story – Meet 22Squared by Richard Ward, President/CEO, 22squared.

Nurturing Bohan’s Award-Winning Culture |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Nurturing Bohan’s Award-Winning Culture by David Bohan, Chairman, Bohan Advertising.

Media Matters | Good vs. Evil: Taking Back Control from Counterfeiters

Media Services

With the Internet now an integral part of everyday life, recent illicit online activity has become a center of attention and concern for many. Team that with ever-evolving technologies and you have a recipe for “knock-off industry.”