It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.
In this infographic from Mintel, see how readily available products, ethical considerations, and wide exposure impact brand leadership in the UK.
Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
Ipsos has released results of its inaugural survey on brands that have the most influence on the South African consumer. Discover which brands made the top ten overall and the leading brands in 13 individual sectors.
Durham, NC, November 5, 2018 — Jared® The Galleria Of Jewelry is embracing change in a big way this holiday season, with a bold, new campaign celebrating love and devotion in a world where commitment might seem old-fashioned but actually means more than ever to a younger generation. The fully integrated campaign is the first […]
Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.
Starco Brands (OTC: STCB) today announced it has entered into a strategic partnership with Deutsch, a creative agency owned by Interpublic Group (NYSE: IPG), to serve as Starco Brands’ marketing agency of record.
Budweiser made a splash on this year’s Super Bowl with a commercial called “Stand by You,” which told the story of the company’s effort to provide emergency drinking water to communities in need during natural disasters.
Agency will Focus on Corporate Communications, Public Relations and Media Relations. Jacksonville, Fla. – April 3, 2018 – On Ideas has announced a partnership with The Fresh Market, a specialty grocery retailer, as its agency of record.
On Monday, March 19, 2018, nearly 100 senior level executives from across the industry gathered at the 4A’s Advertising Assurance Forum held at Horizon Media’s offices in New York City.
GfK identifies the drivers of the most effective advertising during the 2017 holiday season and reveals some do’s and don’ts for marketers.
The Boston Consulting Group identified the five critical elements of a successful company turnaround after significant revenue and profit margin losses.
Kantar Millward Brown studies storytelling advertising and its effect on generating emotions, branding, sales, and more.
Learn what a brand audit is and how to conduct one successfully in this toolkit from Brand Amplitude.
Chung-Kue (Jennifer) Hsu reviews the concept and practice of brand purpose and gives examples of brands and campaigns succeeding in purpose-driven marketing.
MSW●ARS outlines five methods a totally new brand can use to improve its communication, increase the chance its brand name registers with consumers, and persuade consumers to try it.
We like to hear what our members think about the hottest issues of the day. Navjot Singh, Content and Editorial Manager at The Knowledge Engineers by AVADO, offers key insights into managing customer relationships. In my career, I have had my fair share of experiences using Customer Relationship Management (CRM) tools. I’ve seen the good, […]
BrandZ and Kantar Millward Brown provide an overview of Cuba with information on the economy, retail, consumers, media consumption, advertising conditions, branding, and more.
Kim Larson, global director of Google BrandLab, shares tips for how brand marketers working in online video can better define, share, and positively crush their goals in 2017.
MILWAUKEE (May 18, 2016) –– Palermo Villa, Inc., one of the country’s largest privately held frozen pizza manufacturers, has launched its first national campaign for Urban Pie premium pizzas and has tapped Laughlin Constable its agency of record. The campaign will run through October. The family-owned company is recognized as an innovative industry leader and is best known for its Palermo’s Primo […]
With the Internet now an integral part of everyday life, recent illicit online activity has become a center of attention and concern for many. Team that with ever-evolving technologies and you have a recipe for “knock-off industry.”
This webinar—outlining 4A’s tips, tools and tactics—was first presented by P&G in June 2009 and is an overview of the P&G BAL model.