The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.
Tim Williams of Ignition Group offers suggestions for rebuilding trust between agencies and clients.
Originally published in AAR Partners, December 3, 2018 By Lisa Colantuono, AAR Partners According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication. The study reminds me of a blog post […]
Do you want to improve work quality, efficiency, and transparency without falling into common scope of work issues? Find out how in the latest piece from Agency Mania Solutions.
Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.
New research shows that US advertisers may be failing to get the most value from media pitches as a result of flawed processes and lack of communication. Better processes will ensure advertisers are more effectively partnering with agencies. November 28, 2018: A new study, released by ID Comms in partnership with the 4A’s, reveals […]
SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.
Agencies can show that they are in the results business rather than the service business by solving instead of executing. Ignition Consulting Group explains how.
Agency Mania Solutions offers tips for maintaining a healthy marketing lifestyle and staying budget fit.
Should you consider rebuilding your business model?
What are the most common causes of waste in the client/agency relationship? Find out in the latest from Agency Mania Solutions.
Marketing leaders must build the right Agency Management competencies to enable their organization to do more. Find out how in this piece from Agency Mania Solutions
Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.
Find out how industry leaders are securing top digital talent through acquisitions in this report from Agency Mania Solutions.
CreativeBrief explores the state of agency working culture today.
Tim Williams of Ignition Consulting provides suggestions to help agencies better understand and define scope.
Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!
Learn how to detect the early signs of trouble in agency/client relationships.
Take a look at how voice required new skills and agency competencies,and what brand advertisers are doing to take advantage in this recent piece from Agency Mania Solutions.
Bruno Gralpois of Agency Mania Solutions explores the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews.
While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.
This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
Hubspot provides a guide to writing the great creative brief for ad agencies.
In the latest piece from Agency Mania Solutions, Bruno Gralpois discusses how advertisers can realize substantial gains by implementing rigorous scope of work and briefing practices.