Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Maximizing Client-Agency Relationships

Industry leaders acquire digital talent

Find out how industry leaders are securing top digital talent through acquisitions in this report from Agency Mania Solutions.

Bringing Working Culture into the 21st Century

Third Party Content

CreativeBrief explores the state of agency working culture today.

You’re Not Overservicing, You’re Underscoping

Research Services

Tim Williams of Ignition Consulting provides suggestions to help agencies better understand and define scope.

CMO Survey 2018: How Brands Win in the Digital Economy

Research Services

A global survey of CMOs and senior-level marketers by Dentsu Aegis provides insight into their perspectives on marketing budgets, digital media, management consultancies, data usage, data breaches, GDPR, working with agencies, how to capitalize on consumer attention, and strategies to stay relevant.

A Change in Pitch

Third Party Content

Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!

Reading the Early Signs of Trouble

Learn how to detect the early signs of trouble in agency/client relationships.

The Voice Advantage

Take a look at how voice required new skills and agency competencies,and what brand advertisers are doing to take advantage in this recent piece from Agency Mania Solutions.

Four reasons advertisers conduct an agency review

Bruno Gralpois of Agency Mania Solutions explores the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews.

Confident Optimism: The Feeling That Matters Most for Forging Successful Business Relationships

4A's Member

While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.

Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying and Negatively Impacts Advertisers, Agencies and Publishers

Third Party Content

This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.

13 Questions to Help You Write a Compelling Creative Brief in 2018

Research Services

Hubspot provides a guide to writing the great creative brief for ad agencies.

The best way for advertisers to realize cost efficiencies

In the latest piece from Agency Mania Solutions, Bruno Gralpois discusses  how advertisers can realize substantial gains by implementing rigorous scope of work and briefing practices.

Achieving effective collaboration

Agency Mania Solutions explores five ways for advertisers and agencies to overcome common relationship struggles that get in the way of effective collaboration.

Marketing Agency Growth Report

Research Services

Agencies around the world share their growth challenges in this report from Hubspot.

Average Tenure of Client Agency Relationships

Research Services

There are no current reliable quantitative studies on this subject. Here’s a compilation from 4A’s Research Services of opinions from consultants on this topic.

Using Data to Inspire Creative Briefs

Research Services

Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.

When advertisers and agencies breakup

  Just in time for Valentines’ Day, advertising love doctor Bruno Gralpois of Agency Mania Solutions looks at what went wrong and what could have been done to save the relationship between an advertiser and an agency.

Relationship insight can ensure the continued alignment of expectations between clients and agencies

Use the science of love! Bruno Gralpois of Agency Mania solutions shows how clients and agencies can deepen their love for each other and have better, more aligned relationships.

Strategy Secrets for 2019 from Marketing Executives

Research Services

Conductor surveys marketing executives to learn the top marketing trends and challenges for 2019.

2018 Advertiser/Agency Predictions

What should advertisers and their agencies expect from each other in 2018? Bruno Gralpois of Agency Mania Solutions explores major trends.      

Video Seminar: Pricing as a Discipline and Proposal Writing for Marketing Services

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

How to Keep Clients in an Industry Known for Turnover

Research Services

Mark Bachmann, Partner and CCO, Marcus Thomas, discusses the swing towards project work and the landscape where clients are less loyal to agencies, outlining tips to create a happy client-agency relationship. 

An Integrated Approach to Managing Agency Partnerships

Discover how an integrated approach to managing agency partnerships can ensure the effective use of budgets and talents in this piece by Bruno Gralpois of Agency Mania Solutions.

How to Prevent Buyer’s Remorse in Your Client Relationships

Research Services

Peter Sena provides insight into how a smart partnership with a foundation of shared goals can create a client-agency relationship that can stand the test of time.