The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.
The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.
Agency Mania Solutions offers tips for maintaining a healthy marketing lifestyle and staying budget fit.
Should you consider rebuilding your business model?
Accenture and Forrester Research evaluate the role of the CMO, finding that they need to take a more collaborative role within the C-Suite and organization.
This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.
What are the most common causes of waste in the client/agency relationship? Find out in the latest from Agency Mania Solutions.
Marketing leaders must build the right Agency Management competencies to enable their organization to do more. Find out how in this piece from Agency Mania Solutions
Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.
Find out how industry leaders are securing top digital talent through acquisitions in this report from Agency Mania Solutions.
CreativeBrief explores the state of agency working culture today.
Tim Williams of Ignition Consulting provides suggestions to help agencies better understand and define scope.
Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!
Learn how to detect the early signs of trouble in agency/client relationships.
Take a look at how voice required new skills and agency competencies,and what brand advertisers are doing to take advantage in this recent piece from Agency Mania Solutions.
Bruno Gralpois of Agency Mania Solutions explores the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews.
While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.
This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
Hubspot provides a guide to writing the great creative brief for ad agencies.
In the latest piece from Agency Mania Solutions, Bruno Gralpois discusses how advertisers can realize substantial gains by implementing rigorous scope of work and briefing practices.
Agency Mania Solutions explores five ways for advertisers and agencies to overcome common relationship struggles that get in the way of effective collaboration.
Agencies around the world share their growth challenges in this report from Hubspot.
There are no current reliable quantitative studies on this subject. Here’s a compilation from 4A’s Research Services of opinions from consultants on this topic.
Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.
Just in time for Valentines’ Day, advertising love doctor Bruno Gralpois of Agency Mania Solutions looks at what went wrong and what could have been done to save the relationship between an advertiser and an agency.