Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Maximizing Client-Agency Relationships

What should CMOs ask? |

Brand advertisers must constantly assess and reflect on the important role they play in managing their agency partnerships effectively and responsibly.  Find out what CMOs should ask themselves and their organizations, according to Agency Mania Solutions.

Value of relationship longevity

How can relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge?  Find out in this latest piece by Bruno Gralpois of Agency Mania Solutions.

Webinar: Perspectives on New Business and Client Relationships |

This presentation was delivered to the 4A’s Central Region New Business Committee on June 13, 2019 by Deb Giampoli of Stone Soup Consultants.

Rethinking Agency Performance |

Indexing agency value to drive more effective use of talent, improving performance and ROI.  The AMS Value Index helps define value to help rethink agency performance.

New CMO=New Agency |

Research Services

4A’s Research Services gathered recent examples of clients putting accounts in review when new CMOs are hired.

4A’s Guidance: 4A’s Relationship Management Best Practices Guidance

Relationship management is how you keep winning after you’ve won. 4A’s Relationship Management Best Practices Guidance is your new playbook.

To Increase Agency-Client Trust, Align the Incentives |

Research Services

Tim Williams of Ignition Group offers suggestions for rebuilding trust between agencies and clients.

AAR Partners: A Flawed Pitch Process – What the ID Comms Study Doesn’t State

Avatar

Originally published in AAR Partners, December 3, 2018 By Lisa Colantuono,  AAR Partners According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication. The study reminds me of a blog post […]

Avoiding Deadly Scope of Work Traps |

Do you want to improve work quality, efficiency, and transparency without falling into common scope of work issues?  Find out how in the latest piece from Agency Mania Solutions.

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

Research Services

Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

The CMO Lifecycle | Tenure Analysis and New Business Opportunities |

Research Services

Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.

ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices; Reveals Shortcomings of Current Pitch Process

Marketing & Communications

New research shows that US advertisers may be failing to get the most value from media pitches as a result of flawed processes and lack of communication. Better processes will ensure advertisers are more effectively partnering with agencies.   November 28, 2018: A new study, released by ID Comms in partnership with the 4A’s, reveals […]

The SoDA Report | Global Digital Outlook |

Research Services

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.

Stop Filling Orders and Start Solving Problems |

Research Services

Agencies can show that they are in the results business rather than the service business by solving instead of executing.  Ignition Consulting Group explains how.

The Marketing Diet for Client Agency Relations |

  Agency Mania Solutions offers tips for maintaining a healthy marketing lifestyle and staying budget fit.

Rebuilding Your Business Model |

Research Services

Should you consider rebuilding your business model?

Wasted! |

What are the most common causes of waste in the client/agency relationship?  Find out in the latest from Agency Mania Solutions.  

Agency Management: The New CMO Imperative |

Marketing leaders must build the right Agency Management competencies to enable their organization to do more.  Find out how in this piece from Agency Mania Solutions    

4A’s Research Insights | Identity Marketing

Research Services

Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.

Industry leaders acquire digital talent |

Find out how industry leaders are securing top digital talent through acquisitions in this report from Agency Mania Solutions.

Bringing Working Culture into the 21st Century

Third Party Content

CreativeBrief explores the state of agency working culture today.

You’re Not Overservicing, You’re Underscoping |

Research Services

Tim Williams of Ignition Consulting provides suggestions to help agencies better understand and define scope.

A Change in Pitch

Third Party Content

Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!

Reading the Early Signs of Trouble |

Learn how to detect the early signs of trouble in agency/client relationships.