Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Maximizing Client-Agency Relationships

The 2019 Shipping Forecast: Leadership Insights from the New World Talent Survey |

Research Services

The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.

The Marketing Diet for Client Agency Relations |

  Agency Mania Solutions offers tips for maintaining a healthy marketing lifestyle and staying budget fit.

Rebuilding Your Business Model |

Research Services

Should you consider rebuilding your business model?

Rethink the Role of the CMO |

Research Services

Accenture and Forrester Research evaluate the role of the CMO, finding that they need to take a more collaborative role within the C-Suite and organization.

B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends |

Research Services

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

Wasted! |

What are the most common causes of waste in the client/agency relationship?  Find out in the latest from Agency Mania Solutions.  

Agency Management: The New CMO Imperative |

Marketing leaders must build the right Agency Management competencies to enable their organization to do more.  Find out how in this piece from Agency Mania Solutions    

4A’s Research Insights | Identity Marketing

Research Services

Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.

Industry leaders acquire digital talent |

Find out how industry leaders are securing top digital talent through acquisitions in this report from Agency Mania Solutions.

Bringing Working Culture into the 21st Century

Third Party Content

CreativeBrief explores the state of agency working culture today.

You’re Not Overservicing, You’re Underscoping |

Research Services

Tim Williams of Ignition Consulting provides suggestions to help agencies better understand and define scope.

A Change in Pitch

Third Party Content

Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!

Reading the Early Signs of Trouble |

Learn how to detect the early signs of trouble in agency/client relationships.

The Voice Advantage |

Take a look at how voice required new skills and agency competencies,and what brand advertisers are doing to take advantage in this recent piece from Agency Mania Solutions.

Four reasons advertisers conduct an agency review |

Bruno Gralpois of Agency Mania Solutions explores the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews.

Confident Optimism: The Feeling That Matters Most for Forging Successful Business Relationships

4A's Member

While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.

Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying and Negatively Impacts Advertisers, Agencies and Publishers

Third Party Content

This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.

13 Questions to Help You Write a Compelling Creative Brief in 2018 |

Research Services

Hubspot provides a guide to writing the great creative brief for ad agencies.

The best way for advertisers to realize cost efficiencies |

In the latest piece from Agency Mania Solutions, Bruno Gralpois discusses  how advertisers can realize substantial gains by implementing rigorous scope of work and briefing practices.

Achieving effective collaboration |

Agency Mania Solutions explores five ways for advertisers and agencies to overcome common relationship struggles that get in the way of effective collaboration.

Marketing Agency Growth Report |

Research Services

Agencies around the world share their growth challenges in this report from Hubspot.

Average Tenure of Client Agency Relationships |

Research Services

There are no current reliable quantitative studies on this subject. Here’s a compilation from 4A’s Research Services of opinions from consultants on this topic.

Using Data to Inspire Creative Briefs |

Research Services

Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.

When advertisers and agencies breakup |

  Just in time for Valentines’ Day, advertising love doctor Bruno Gralpois of Agency Mania Solutions looks at what went wrong and what could have been done to save the relationship between an advertiser and an agency.