Maximizing Client-Agency Relationships
Best Practice Agency Relationship Evaluations
Decideware explores what they have learned about best practices in evaluating agency performance.
How to Differentiate Your Agency by Applying a Planning Approach
Fern Miller of DigitasLBi provides pointers on how to differentiate an agency brand. The key takeaways are: “Be useful. Be different. Be consistent.”
4A’s Council Report: Kansas City
Attorney Candice Hersh reviews the latest challenges in Master Service Agreements
What’s Top of Mind for Clients Right Now – Especially Regarding New Business
Search Consultants Joanne Davis and Dan Wald shared their perspectives on the state of client needs, wants and priorities, and also share the key findings from their recent survey report during August 7, 2016 New Business >>>Download presentation: What’s Top of Mind for Clients Right Now – Especially Regarding New Business
Guidelines on Client-Agency Relations and Best Practices in the Pitch Process
WFA and the EACA provide guidelines on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.
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