CreativeBrief explores the state of agency working culture today.

Tim Williams of Ignition Consulting provides suggestions to help agencies better understand and define scope.

Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!

Learn how to detect the early signs of trouble in agency/client relationships.

Take a look at how voice required new skills and agency competencies,and what brand advertisers are doing to take advantage in this recent piece from Agency Mania Solutions.

Bruno Gralpois of Agency Mania Solutions explores the reasons behind the Campbell’s switch to Publicis from BBDO and how to prevent the excessive wave of agency reviews.

While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.

Hubspot provides a guide to writing the great creative brief for ad agencies.

In the latest piece from Agency Mania Solutions, Bruno Gralpois discusses  how advertisers can realize substantial gains by implementing rigorous scope of work and briefing practices.

Agency Mania Solutions explores five ways for advertisers and agencies to overcome common relationship struggles that get in the way of effective collaboration.

Agencies around the world share their growth challenges in this report from Hubspot.

There are no current reliable quantitative studies on this subject. Here’s a compilation from 4A’s Research Services of opinions from consultants on this topic.

  Just in time for Valentines’ Day, advertising love doctor Bruno Gralpois of Agency Mania Solutions looks at what went wrong and what could have been done to save the relationship between an advertiser and an agency.

Use the science of love! Bruno Gralpois of Agency Mania solutions shows how clients and agencies can deepen their love for each other and have better, more aligned relationships.

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Mark Bachmann, Partner and CCO, Marcus Thomas, discusses the swing towards project work and the landscape where clients are less loyal to agencies, outlining tips to create a happy client-agency relationship. 

Discover how an integrated approach to managing agency partnerships can ensure the effective use of budgets and talents in this piece by Bruno Gralpois of Agency Mania Solutions.

Attorney Candice Hersh reviews the latest challenges in Master Service Agreements

Search Consultants Joanne Davis and Dan Wald shared their perspectives on the state of client needs, wants and priorities, and also share the key findings from their recent survey report during August 7, 2016 New Business

WFA and the EACA provide guidelines on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.

The prevalence of project assignments and the trend toward project pitches is on the rise. The 4A’s survey report on Reviews for Project Assignments contains valuable information on project dynamics.

This Confidentiality of Marketing Services Information position paper addresses the confidentiality of media and marketing services information.