The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.
Mark Bachmann, Partner and CCO, Marcus Thomas, discusses the swing towards project work and the landscape where clients are less loyal to agencies, outlining tips to create a happy client-agency relationship.
Discover how an integrated approach to managing agency partnerships can ensure the effective use of budgets and talents in this piece by Bruno Gralpois of Agency Mania Solutions.
Peter Sena provides insight into how a smart partnership with a foundation of shared goals can create a client-agency relationship that can stand the test of time.
Decideware explores what they have learned about best practices in evaluating agency performance.
Fern Miller of DigitasLBi provides pointers on how to differentiate an agency brand. The key takeaways are: “Be useful. Be different. Be consistent.”
Attorney Candice Hersh reviews the latest challenges in Master Service Agreements
Search Consultants Joanne Davis and Dan Wald shared their perspectives on the state of client needs, wants and priorities, and also share the key findings from their recent survey report during August 7, 2016 New Business >>>Download presentation: What’s Top of Mind for Clients Right Now – Especially Regarding New Business
WFA and the EACA provide guidelines on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.
This Confidentiality of Marketing Services Information position paper addresses the confidentiality of media and marketing services information.