The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.
Decideware explores what they have learned about best practices in evaluating agency performance.
Fern Miller of DigitasLBi provides pointers on how to differentiate an agency brand. The key takeaways are: “Be useful. Be different. Be consistent.”
Attorney Candice Hersh reviews the latest challenges in Master Service Agreements
Search Consultants Joanne Davis and Dan Wald shared their perspectives on the state of client needs, wants and priorities, and also share the key findings from their recent survey report during August 7, 2016 New Business >>>Download presentation: What’s Top of Mind for Clients Right Now – Especially Regarding New Business
WFA and the EACA provide guidelines on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.