Client Relations

Keep your friends close and your partners closer.

The info you need to maintain good relations with your clients, including tips on improving account longevity, trends in agency-client relationships, and more.

Maximizing Client-Agency Relationships

How to Keep Clients in an Industry Known for Turnover |

Research Services

Mark Bachmann, Partner and CCO, Marcus Thomas, discusses the swing towards project work and the landscape where clients are less loyal to agencies, outlining tips to create a happy client-agency relationship. 

An Integrated Approach to Managing Agency Partnerships |

Discover how an integrated approach to managing agency partnerships can ensure the effective use of budgets and talents in this piece by Bruno Gralpois of Agency Mania Solutions.

How to Prevent Buyer’s Remorse in Your Client Relationships

Research Services

Peter Sena provides insight into how a smart partnership with a foundation of shared goals can create a client-agency relationship that can stand the test of time.

Best Practice Agency Relationship Evaluations |

Research Services

Decideware explores what they have learned about best practices in evaluating agency performance.

How to Differentiate Your Agency by Applying a Planning Approach

Research Services

Fern Miller of DigitasLBi provides pointers on how to differentiate an agency brand. The key takeaways are: “Be useful. Be different. Be consistent.”

4A’s Council Report: Kansas City

Agency Relations & Membership

Attorney Candice Hersh reviews the latest challenges in Master Service Agreements

What’s Top of Mind for Clients Right Now – Especially Regarding New Business |

Search Consultants Joanne Davis and Dan Wald shared their perspectives on the state of client needs, wants and priorities, and also share the key findings from their recent survey report during August 7, 2016 New Business >>>Download presentation: What’s Top of Mind for Clients Right Now – Especially Regarding New Business

Guidelines on Client-Agency Relations and Best Practices in the Pitch Process |

Research Services

WFA and the EACA provide guidelines on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.

Confidentiality of Marketing Services Information

This Confidentiality of Marketing Services Information position paper addresses the confidentiality of media and marketing services information.