Accounts In Review

The 4A’s has suspended publication of Accounts In Review. The 2017 Accounts in Review, along with those from prior years can be found in the Account in Review Archive section

 

The Accounts In Review Analysis

For the past several years, 4A’s has maintained a cumulative analysis of published agency review/search activity.  The Accounts in Review analysis includes:

The last published Account In Review analysis covered full-year 2017.  This report, along with all published reports prior to 2017 Year-End can be found in the Account In Review Archive.

New Business Activity Tracker

Accounts In Review – 2016 First Half

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.

Accounts in Review: 2016 First Quarter

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.

Accounts in Review: 2015 Year End

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.

Accounts in Review: Nine Months (January-September) 2015 Activity

2015 is being called the year of the media review… there have been a host of mega media reviews. Published reviews that 4A’s has aggregated for nine month (January-September) Accounts in Review activity for 2015 when compared with prior year activity show lower levels of activity.

Accounts in Review – First Half 2015

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.

Accounts in Review – First Quarter 2015

The 4A’s Accounts in Review report provides some indication that there is declining trend in first quarter review activity.