Accounts In Review

The 4A’s has suspended publication of Accounts In Review. The 2017 Accounts in Review, along with those from prior years can be found in the Account in Review Archive section

 

The Accounts In Review Analysis

For the past several years, 4A’s has maintained a cumulative analysis of published agency review/search activity.  The Accounts in Review analysis includes:

The last published Account In Review analysis covered full-year 2017.  This report, along with all published reports prior to 2017 Year-End can be found in the Account In Review Archive.

New Business Activity Tracker

Accounts in Review – 2014 Year End

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.

Accounts in Review – Third Quarter 2014

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.

Accounts in Review – First Half 2014

The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the first half of 2014 is provided here.

Accounts in Review – 2014 First Quarter

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.

Accounts In Review – 2013 Year End

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.

New CMO=New Agency |

Research Services

4A’s Research Services gathered recent examples of clients putting accounts in review when new CMOs are hired.