New Business

We’re proud to support our member agencies in all areas of business development, including prospect assessment, prospecting, virtual pitching, relationship management, agency search consultant interaction and more.

In This Section

Prospect Assessment Learn More Prospect Assessment
Prospecting Learn More Prospecting
Virtual Pitching Learn More Virtual Pitching
Relationship Management Learn More Relationship Management
Agency Search Consultants learn more Agency Search Consultants
Procurement & Finance-Related Learn more Procurement & Finance-Related
SME Advice & Counsel Learn more SME Advice & Counsel
4A’s Resources &Guidance Papers Learn More 4A’s Resources &Guidance Papers

New Business – All Materials

4A’s Releases Webinar on Labor Billing Rate Survey & Market Based Labor Guidance

Management Services

In February, the 4A’s presented its biennial Labor Billing Rate Survey & Market Based Labor Guidance Webinar. We had a fantastic turnout, and we want to thank both our attendees for participating, as well as our presenters: Rick Brook of WPP, Cindy Curry of BBDO, Ann Garreaud of Publicis, Rick Weber of IPG, and host […]

Who Are Those Guys: Hasan+Shumaker Webinar |

“Who are those guys” webinar with Hasan Ramusevic and Chris Shumaker of Hasan+Shumaker was presented at the 4A’s National New Business Committee Meeting on February 20, 2020.   Download the PDF      

R3 New Business League Global and US- December, 2019

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

4A’s Agency Search Consultants 2019 Year End Summary of Activity |

The 4A’s Agency Search Consultants 2019 Year-End Summary of Activity is a compilation of agency search consultant activity from those agency search consultants able to provide this information.  Continuing a trend over the past several years, more and more of the agency search consultant activity is under NDA and therefore not available to be listed. […]

Agency search consultants provide “One Piece of Advice” for agencies (2020) |

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2020 new business plans.

R3 New Business League Global and US- November, 2019

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

New Year Outlook | 2020 Survey Report |

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Positioning is the Foundation for Ad Agency New Business |

Research Services

Does your agency have a position?  Michael Gass of Fuel Lines explores why agencies should undergo the difficult task of positioning.  Benefits include allowing your agency to stand out from your competitors.

Webinar: Dave Beals, JLB+P – “Agency Search Trends, Issues” |

This presentation was delivered to the 4A’s Central Region New Business Committee on November 6th, 2019 by Dave Beals of JLB+P.   Download the presentation here: JLB+P 4A’s Presentation Nov. 2019    

Webinar: New Business 2019: What’s Going On? What’s Working? |

This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2019 by Michael Palma of The Palma Group.   Download the presentation here    

R3 New Business League Global and US- October, 2019

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

4A’s Releases 2019 New Business Activity and Resources Survey Report |

The 4A’s 2019 New Business Activity and Resources Survey Report provides members with relevant new business-related benchmarks and information, in aggregate and broken down into four categories by agency size as defined by number of employees.  The information is also broken down by Retainer/Ongoing Relationship (AOR) Reviews vs. Project-Based Reviews.  The reported data reflects 2018 […]

R3 New Business League Global and US- September, 2019

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

Reform Your Language, Transform Your Firm |

Research Services

Tim Williams of Ignition Consulting group offers advice on how a change in vocabulary can lead to the development of more collaborative partnerships.

Webinar: The Top Ten Things I’ve Learned In Thirty Years Of New Business Fun |

This presentation was delivered to the 4A’s Southern Region New Business Committee on June 4, 2019 by Diane Fannon of The Richards Group.

Webinar: Stop Negotiating – it doesn’t work |

This presentation, originally delivered to the 4A’s National Large & SAMS New Business Committee on July 31, 2019, by Brett Colbert of Colbert Group Consulting, was re-recorded by Brett Colbert on August 22, 2019.

R3 New Business League Global and US- August, 2019

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

Kick-start Your Online Leads |

Research Services

Social proof, public speaking, and calls-to-action are three of the 7 Helps for Consistent Online Leads for Ad Agency New Business offered by Michael Gass of Fuel Lines.

R3 New Business League Global and US- June, 2019

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

Fuel Lines |

Research Services

View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media, content, and inbound marketing strategies to fuel agency new business.

The Post-Pitch Follow Up |

Research Services

Peter Levitan explains why once you’re connected, you should stay in touch and follow up with your future client.

Streamlined Strategy for New Business |

Research Services

With “tidying up” Marie Kondo style all the rage, learn how to apply these same principles to your new business strategy with advice from Tim Williams of Ignition Consulting Group.

Webinar: Perspectives on New Business and Client Relationships |

This presentation was delivered to the 4A’s Central Region New Business Committee on June 13, 2019 by Deb Giampoli of Stone Soup Consultants.

Webinar: Our World in Transformation – What does it mean for growth? |

This presentation was delivered to the 4A’s Western Region New Business Committee on June 5, 2019 by Catherine Bension of SRI.