The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2020 new business plans.

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

Does your agency have a position?  Michael Gass of Fuel Lines explores why agencies should undergo the difficult task of positioning.  Benefits include allowing your agency to stand out from your competitors.

This presentation was delivered to the 4A’s Central Region New Business Committee on November 6th, 2019 by Dave Beals of JLB+P.   Download the presentation here: JLB+P 4A’s Presentation Nov. 2019    

This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2019 by Michael Palma of The Palma Group.   Download the presentation here    

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

The 4A’s 2019 New Business Activity and Resources Survey Report provides members with relevant new business-related benchmarks and information, in aggregate and broken down into four categories by agency size as defined by number of employees.  The information is also broken down by Retainer/Ongoing Relationship (AOR) Reviews vs. Project-Based Reviews.  The reported data reflects 2018 […]

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

This presentation was delivered to the 4A’s Southern Region New Business Committee on June 4, 2019 by Diane Fannon of The Richards Group.

This presentation, originally delivered to the 4A’s National Large & SAMS New Business Committee on July 31, 2019, by Brett Colbert of Colbert Group Consulting, was re-recorded by Brett Colbert on August 22, 2019.

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

This presentation was delivered to the 4A’s Central Region New Business Committee on June 13, 2019 by Deb Giampoli of Stone Soup Consultants.

This presentation was delivered to the 4A’s Western Region New Business Committee on June 5, 2019 by Catherine Bension of SRI.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: June 2019

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency.

This presentation was delivered to the 4A’s National New Business Committee on May 23, 2019 by Ann Billock from Ark Advisors.

    Chris Shumaker | Former CMO, The Martin Agency, FCB Worldwide, Publicis USA and Grey NA Download presentation deck Clients evaluate the entire pitch process, not just one meeting—so the agency without the best work on a given day could still win the business. So the agency should provide a superior experience throughout the […]

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: May 2019

Relationship management is how you keep winning after you’ve won. 4A’s Relationship Management Best Practices Guidance is your new playbook.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: March 2019

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: March 2019

This presentation was delivered to the 4A’s National New Business Committee on February 26, 2019 by Tracey Shirtcliff, CEO of The Virtu Group.

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: January 2019