Day Two, Tuesday, April 10, 2018

Available Recorded Sessions

Must be signed-in to view

Welcome and Overview

Emcee: Greg Stern, Co-founder and CEO, BSSP and 4A’s Board Chair


John Leguizamo on Being Latino in Hollywood and the Latino Marketing Opportunity

John Leguizamo, Actor and Partner, NGL Collective

Interviewer: Luis Miguel Messianu, Creative Chairman, CEO, Alma Ad


Disrupting the Launch Sequence

Sarita Bhatt, Global Head of Digital Marketing, Sonos
Lauren Fuller, Account Director, 360i
Ryan Kefer, VP, Planning & Digital Director, Spark Foundry
Stephanie Prager, Head of Global Agency Development, Twitter

Session not available for viewing.


How A Strengths Based Company Drives Talent & Growth

Kathleen Brookbanks, Chief Operating Officer, Hearts & Science
Bill Koenigsberg, President, CEO and Founder, Horizon Media
Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe
Nada Stirratt, VP, Global Marketing Solutions, North America, Facebook
Nancy Tortorella, US Chief Client Officer, Wavemaker

Session not available for viewing.


Advertising Assurance & the Crisis of Confidence

Matthew Harrington, Global Chief Operating Officer, Edelman
Marla Kaplowitz, President & CEO, 4A’s
John Sheehy, Global Brand President, Starcom Worldwide

Session not available for viewing.


Inside Bud’s Purpose-Driven Marketing

Ricardo Marques, VP, US Marketing, Budweiser

Interviewer: Greg Stern, Co-founder and CEO, BSSP and 4A’s Board Chair


A Conversation About “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”

Ken Auletta, Best-selling Author, Writer for The New Yorker
Bill Koenigsberg, President, CEO and Founder, Horizon Media


Why Diverse Leadership Matters

Karen Costello, Chief Creative Officer, Martin
Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe
Denise Wong, President, Midnight Oil

Moderator: Keesha Jean-Baptiste, SVP, Talent Engagement + Inclusion, 4A’s


How One Agency Launched a Social Phenomenon

Mike Boston, Rapper and Founder, Mobile Stü

Interviewer: Andrew Graff, CEO, Allen & Gerritsen