2018 MPF Agenda

---

Driving Creativity, Commerce and Culture

Panelists:
David Angelo, Founder/Chairman, David&Goliath
Dave Edwards, SVP, Managing Director, Growth, U.S., R/GA
Carmen Graf, SVP, Executive Media Director, GSD&M
Darren (Daz) McColl, Chief Brand & Marketing Strategy Officer, Global, SapientRazorfish

Moderator: Andrew Graff, CEO, Allen & Gerritsen

---

A Commitment to Culture: The Best Business Decision We Ever Made

Sean Reardon, CEO, Zenith USA, Moxie & MRY

Session not available for viewing.

---

10 Tips in 20 Minutes to Tip Your Pitch in the Winning Direction

Lisa Colantuono, Co-President, AAR Partners and Co-Founder, Access Confidential

Session not available for viewing.

---

The Trust Dividend

David Kasperson, Director of Speaking & Business Development, Franklin Covey’s Speed of Trust Practice

---

The 11 Agency-Client Warning Signs: How to Change the Outcome

Robin Shapiro, Global President, TBWA\WorldHealth

---

Meet Laughlin Constable – The Rebirth of the Griffin

Mat Lignel, President and CEO, Laughlin Constable

Session not available for viewing.

---

Making Agile Work in Agencies

Jack Skeels, CEO, AgencyAgile, Inc

---

Choice Architecture in Agency Compensation

Rick Brook, SVP, Global Client Operations, WPP
Tim Williams, Founding Partner, Ignition Consulting Group

---

The Client Point of View

Panelists:
Deb Giampoli, Co-Founder and Partner, Stone Soup Consultants, LLC
Jim Harrington, CMO, Cremo Company
Yin Woon Rani, VP & Chief Consumer Experience Officer, Campbell Soup Company
Liz Vanzura, CMO, Wahlburgers

Moderator: Mark Bachmann, Partner, CCO, Marcus Thomas

---

Agency Models and Models of the Future

Panelists:
Courtney Buechert, CEO, Eleven Inc
John Gatesman, CEO, Gatesman
Leeann Leahy, CEO, The VIA Agency
Britton Upham, COO, McGarrah Jessee
Russ Williams, CEO, Archer Malmo

Moderator: Mark Bachmann, Partner, CCO, Marcus Thomas