Management Practitioner's Forum (MPF)
4A's Members Only

2018 MPF Agenda

Driving Creativity, Commerce and Culture

David Angelo, Founder/Chairman, David&Goliath
Dave Edwards, SVP, Managing Director, Growth, U.S., R/GA
Carmen Graf, SVP, Executive Media Director, GSD&M
Darren (Daz) McColl, Chief Brand & Marketing Strategy Officer, Global, SapientRazorfish

Moderator: Andrew Graff, CEO, Allen & Gerritsen

A Commitment to Culture: The Best Business Decision We Ever Made

Sean Reardon, CEO, Zenith USA, Moxie & MRY

Session not available for viewing.

10 Tips in 20 Minutes to Tip Your Pitch in the Winning Direction

Lisa Colantuono, Co-President, AAR Partners and Co-Founder, Access Confidential

Session not available for viewing.

The Trust Dividend

David Kasperson, Director of Speaking & Business Development, Franklin Covey’s Speed of Trust Practice

The 11 Agency-Client Warning Signs: How to Change the Outcome

Robin Shapiro, Global President, TBWA\WorldHealth

Meet Laughlin Constable – The Rebirth of the Griffin

Mat Lignel, President and CEO, Laughlin Constable

Session not available for viewing.

Making Agile Work in Agencies

Jack Skeels, CEO, AgencyAgile, Inc

Choice Architecture in Agency Compensation

Rick Brook, SVP, Global Client Operations, WPP
Tim Williams, Founding Partner, Ignition Consulting Group

The Client Point of View

Deb Giampoli, Co-Founder and Partner, Stone Soup Consultants, LLC
Jim Harrington, CMO, Cremo Company
Yin Woon Rani, VP & Chief Consumer Experience Officer, Campbell Soup Company
Liz Vanzura, CMO, Wahlburgers

Moderator: Mark Bachmann, Partner, CCO, Marcus Thomas

Agency Models and Models of the Future

Courtney Buechert, CEO, Eleven Inc
John Gatesman, CEO, Gatesman
Leeann Leahy, CEO, The VIA Agency
Britton Upham, COO, McGarrah Jessee
Russ Williams, CEO, Archer Malmo

Moderator: Mark Bachmann, Partner, CCO, Marcus Thomas