Sponsored by the 4A’s Large Agency & Media Service Agency Finance Committees
This 4A’s Compensation Summit focused on the ever-important topic of “How to Get Paid What You Are Worth–Now,” and featured an array of presentations, panel discussions, and pre-recorded special video addresses from industry icons. Many of the materials remain a valuable resource for agencies, as discussions on this topic continue.
Client requirements for premier agency services have never been greater, but the compensation that clients expect to pay agencies is nevertheless under intense pressure. The industry compensation challenge is ubiquitous; in fact, most agency executives face the same compensation challenges that you do. In order to facilitate inter-agency discussion and sharing of compensation best practices, a 4A’s compensation task force hosted an executive level summit to provide agency management with strategic information to deal with clients and their procurement groups.
The 4A’s “How to Get Paid What You Are Worth—Now” Summit features industry leaders from the major agencies and holding companies sharing agency compensation strategies, tools and learning that will help all industry participants.
The program for the “How to Get Paid What You Are Worth—Now” Summit features:
…And a lot more.
The summit program included inspirational discussion and strategic guidance from industry thought leaders: Andrew Robertson, CEO, BBDO Worldwide;John Seifert, Chairman & CEO of Ogilvy North America; Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide; Chuck Porter, Chairman, CP+B, Lee Clow, Global Director Media Arts, TBWA\Worldwide; Nancy Hill, President-CEO, 4A’s; Susan Gianinno, Chairman & CEO of Publicis; Tom Carroll, President & CEO, TBWA; and Miles Young, CEO, Ogilvy Worldwide.
The summit program provided in-depth information about agency financial drivers and guidance on compensation best practices from industry finance and operations experts: John Broe, VP, Partnership Development CP+B; Rick Weber, EVP, CFO, Draftfcb North America; Linda Wu, COO, Draftfcb; Darren Norkett, CFO, Leo Burnett NA; Rick Brook, SVP, Global Client Operations, WPP; Dana Perry, EVP, CFO, BBDO NY; Skip Long, President, New Ventures, Leo Burnett NA; Neal Grossman, COO, TBWA\Chiat\Day LA; Eric Lear, Partner/COO, CP+B; Mike Byrne, CFO, JWT New York; Mark Goldstein, Vice Chairman, BBDO Worldwide; Steve Goldstein, EVP and CFO, O&M Worldwide; Laurie Coots, CMO, TBWA Worldwide; Ali Belgaumi, EVP/CFO, Publicis USA; Brian Quirke, CFO North America, DDB Worldwide; Jim Baller, Global Head of Client Finance, McCann Worldgroup; Candice Kersh, Partner, Frankfurt, Kurnit, Klien & Selz; and Tom Finneran, EVP, 4A’s.
Compensation planning and negotiation is a “team sport” that requires the coordinated involvement of your agency management team.
Industry thought leaders advise agency cross-functional “team” review and discussion of the summit content, i.e., agency business leaders, client service directors, operations, legal and finance executives all must play a role in your agency’s client servicing and compensation activities and all should view this summit material.
A series of 17 recordings from the “How to Get Paid What You Are Worth—Now” thought leader conference.
Pre-recorded comments from several industry icons, expressing their perspectives on agency compensation.