4A’s Advertising Assurance Forum

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.

Much has been done about the topic of brand safety, but our industry efforts need to go beyond the current concept. As technology continuously yields more options for connecting with consumers, we can also be sure that bad actors will continually find methods to disrupt those connections.

In this forum, the 4A’s, its members, and industry leaders will lead the way to strong businesses based on practices that respect the consumers we work so hard to reach, and the brands who work so hard to earn their preference.

Industry Work Sessions and Action Plans:

• Where Your Ads Appear & Why It Matters: Perspectives on a Better Ecosystem.
• Technology or Cooperation, or Both? Better Tools for a Safer Ecosystem.

“Media leaders have shared the important issue(s) for agencies to champion, and the resounding answer is brand safety. Beyond the typical topic of brand safety are the areas like fake news, GDPR requirements, and the CBA initiative around consumer adblocking & elimination of annoying digital ad formats. Therefore, we are broadening the discussion to one of Advertising Assurance – bringing consumers & content together for common good.”

– Marla Kaplowitz, 4A’s President and CEO

The event details are:

Date: March 19th
Location: Horizon Media (NYC)
Please note that space is limited. If you would like more information or would like to inquire about an invite, please fill out this form.