CreateTech Archives

CreateTech is a one-day conference exploring the challenges facing creative technologists. The conference aims to champion the confluence of creative and technology, and the critical role played by creative technologists in the current ad landscape.

CreateTech is both an annual conference and an ongoing 4A’s initiative, providing a forum for technologists and creatives working in advertising.

Together, we explore the cutting edge of technology and its influence on the advertising world—with themes such as artificial intelligence and creativity; making and thinking; ubiquitous intelligence; immersive storytelling; the rise of marketing technology systems; and innovation lab models.

Creative technologies define tomorrow’s advertising world—and we stand at the forefront.


History and Ongoing Mission

CreateTech launched in 2011 to provide a forum for technologists working in advertising. They are a special group, from diverse professional and educational backgrounds, bringing new skills into agencies and building new agency capabilities. CreateTech attracts a broad range of digital professionals and executives working in a creative role or enterprise.

CreateTech is also an active community, which regularly discusses technology and its impact on the marketing and advertising world.

Celebrating 5 Years Intersection of Technology and Creative, Kellogg’s and VML by Maria Keller and Jeff Geheb |

Maria Keller, Global Director IT marketing, Global IT Commercial Business Solutions at Kellogg’s and Jeff Geheb, Chief Technology Officer at VML presented “Celebrating 5 Years Intersection of Technology and Creative, Kellogg’s and VML” on Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Keynote by Steve Haro: “Envisioning Connected Experiences – Building Brand Relationships” |

Steve Haro, CEO of Lift 360 presented the keynote “Envisioning Connected Experiences – Building Brand Relationships” on Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

CreateTech 2016 Day 2 Special Introduction by Tom Goodwin |

Tom Goodwin, EVP, Head of Innovation, Zenith presented “Thriving In Advertising In The Post Digital Age,” a special introduction for Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

CreateTech 2016 Day One Wrap-Up with Chick Foxgrover |

Chick Foxgrover, Chief Digital Officer at the 4A’s presented CreateTech 2016 day 1 wrap-up. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

“Designing for Diversity and Inclusion in Technology and Advertising” Panel Moderated by Charles Duncan, Jr. |

Charles Duncan, Jr., SVP, Director of Technology at Leo Burnett moderated the “Designing for Diversity and Inclusion in Technology and Advertising” Panel on Day 1 of CreateTech 2016. Panelists: AJ Hassan, Executive Creative Director, R/GA Tim Allen, President, North America, Wolff Olins Lawrence Edmondson, Director of Technology, Mullen Lowe Profero/Founder and CEO, The Weekend SPIN […]

How Technology Can Help The Travel Industry Make A Comeback by Courtney Buechert |

Courtney Buechert, CEO, Eleven presented “How Technology Can Help The Travel Industry Make A Comeback” on Day 1 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.