CreateTech is both an annual conference and an ongoing 4A’s initiative, providing a forum for technologists and creatives working in advertising.
Together, we explore the cutting edge of technology and its influence on the advertising world—with themes such as artificial intelligence and creativity; making and thinking; ubiquitous intelligence; immersive storytelling; the rise of marketing technology systems; and innovation lab models.
Creative technologies define tomorrow’s advertising world—and we stand at the forefront.
CreateTech launched in 2011 to provide a forum for technologists working in advertising. They are a special group, from diverse professional and educational backgrounds, bringing new skills into agencies and building new agency capabilities. CreateTech attracts a broad range of digital professionals and executives working in a creative role or enterprise.
CreateTech is also an active community, which regularly discusses technology and its impact on the marketing and advertising world.