ENGINEERING A NEW ERA OF ACCOUNTABILITY
Keynote Speaker: Scott Hagedorn, CEO, Hearts & Science
DATA SHEDS LIGHT ON OPPORTUNITY
SMART DATA, SMART STRATEGIES
Sharona Sankar King, EVP, Head of Marketing Science, BBDO
Andy Fisher, Chief Analytics Officer, Merkle
Michael Kaushansky, Chief Data Officer, Havas
Jason Kodish, Chief Data Officer, Publicis Spine
Moderator: Kelly Liyakasa, Senior Editor, AdExchanger
DRIVING FUTURE VALUE IN PROGRAMMATIC THROUGH DATA
Ed Montes, Chief Revenue Officer, DataXu
Erica Schmidt, Managing Director, North America, Cadreon
David Kohl, President and CEO, TrustX
Moderator: Joanna O’Connell, VP, Principal Analyst, Forrester
DATA MAKES IDEAS LUCID
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Katrin Ribant, Chief Solutions Officer, Co-Founder, Datorama
DATA AS REVELATION
DATA POWERS AN INTELLIGENT WORLD
Dave Katz, Managing Director, Media Vertical, DOMO
DATA CROSSES DEVICES: UPDATE ON 3MS & MEASUREMENT STANDARDS
George Ivie, CEO and Executive Director, Media Rating Council, Inc.
DATA CROSSES DEVICES: PART 1 – MEASUREMENT
Josh Chasin, Chief Research Officer, comScore
Adam Gerber, Senior Vice President, Investment, North America, Essence
George Ivie, CEO and Executive Director, Media Rating Council, Inc.
Bill Kee, Group Product Manager, Google
Howard Shimmel, Chief Research Officer, Turner
Daniel Slotwiner, Director, Advertising Research, Facebook
DATA CROSSES DEVICES: PART 2 – TARGETING
Gabe Bevilacqua, SVP Product Management, Advanced Advertising, Viacom
Michael Bologna, President, one2one Media
Adam Gerber, Senior Vice President, Investment, North America, Essence
Raghu Kodige, Chief Product Officer, Alphonso
Kavita Vazirani, EVP, Insights and Measurement, NBC Universal
Moderator: Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement
IS YOUR HOUSE IN ORDER?
Kelly DeMarchis Bastide, Partner, Venable
Rachel Glasser, Senior Partner; Director of Privacy, GroupM
Aaron Goodman, Senior Counsel II, Publicis Re:Sources
John Snyder, CEO & Co-Founder, Grapeshot
Moderator: Dick O’Brien, EVP, Government Relations, 4A’s
View all videos at onceThe 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C. In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.
Gabe Bevilacqua, SVP Product Management, Advanced Advertising, Viacom Michael Bologna, President, one2one Media Adam Gerber, Senior Vice President, Investment, North America, Essence Raghu Kodige, Chief Product Officer, Alphonso Kavita Vazirani, EVP, Insights and Measurement, NBC Universal Moderator: Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement
Are we ready for a cross media world? The march toward cross media quantification will be complex and rewarding. As consumers adopt new behaviors and migrate to new technologies, the industry’s ability to follow these consumers and quantify the impact of their choices will be critical. In this session we will tackle cross media context from both a targeting and a measurement perspective. Come see the bets that are being made on following consumers across devices.
The EU’s General Data Protection Regulation is set to take effect in May of 2018. These regulations impact how organizations collect store and use personal information on any EU customer. This session will discuss the implications on GDPR – what organizations need to know now and how this wil limpact the industry.
Josh Chasin, Chief Research Officer, comScore Adam Gerber, Senior Vice President, Investment, North America, Essence George Ivie, CEO and Executive Director, Media Rating Council, Inc. Bill Kee, Group Product Manager, Google Howard Shimmel, Chief Research Officer, Turner Daniel Slotwiner, Director, Advertising Research, Facebook
Everywhere you look, AI is powering visions of how everything we do and touch in the world will change. Is it hype? Is it close or far away? How will it impact me? How will it impact the advertising industry? Hear the experts on AI in their fields and their prognostications about what the future really looks like.