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ENGINEERING A NEW ERA OF ACCOUNTABILITY
Keynote Speaker: Scott Hagedorn, CEO, Hearts & Science
DATA SHEDS LIGHT ON OPPORTUNITY
SMART DATA, SMART STRATEGIES
Sharona Sankar King, EVP, Head of Marketing Science, BBDO
Andy Fisher, Chief Analytics Officer, Merkle
Michael Kaushansky, Chief Data Officer, Havas
Jason Kodish, Chief Data Officer, Publicis Spine
Moderator: Kelly Liyakasa, Senior Editor, AdExchanger
DRIVING FUTURE VALUE IN PROGRAMMATIC THROUGH DATA
Ed Montes, Chief Revenue Officer, DataXu
Erica Schmidt, Managing Director, North America, Cadreon
David Kohl, President and CEO, TrustX
Moderator: Joanna O’Connell, VP, Principal Analyst, Forrester
DATA MAKES IDEAS LUCID
Check back for session description.
Katrin Ribant, Chief Solutions Officer, Co-Founder, Datorama
DATA AS REVELATION
DATA POWERS AN INTELLIGENT WORLD
Dave Katz, Managing Director, Media Vertical, DOMO
DATA CROSSES DEVICES: UPDATE ON 3MS & MEASUREMENT STANDARDS
George Ivie, CEO and Executive Director, Media Rating Council, Inc.
DATA CROSSES DEVICES: PART 1 – MEASUREMENT
Josh Chasin, Chief Research Officer, comScore
Adam Gerber, Senior Vice President, Investment, North America, Essence
George Ivie, CEO and Executive Director, Media Rating Council, Inc.
Bill Kee, Group Product Manager, Google
Howard Shimmel, Chief Research Officer, Turner
Daniel Slotwiner, Director, Advertising Research, Facebook
DATA CROSSES DEVICES: PART 2 – TARGETING
Gabe Bevilacqua, SVP Product Management, Advanced Advertising, Viacom
Michael Bologna, President, one2one Media
Adam Gerber, Senior Vice President, Investment, North America, Essence
Raghu Kodige, Chief Product Officer, Alphonso
Kavita Vazirani, EVP, Insights and Measurement, NBC Universal
Moderator: Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement
IS YOUR HOUSE IN ORDER?
Kelly DeMarchis Bastide, Partner, Venable
Rachel Glasser, Senior Partner; Director of Privacy, GroupM
Aaron Goodman, Senior Counsel II, Publicis Re:Sources
John Snyder, CEO & Co-Founder, Grapeshot
Moderator: Dick O’Brien, EVP, Government Relations, 4A’s
View all videos at onceProgrammatic’s Success in Driving Business Results moderated by Kelly Liyakasa
Data Integrity and Quality Panel moderated by Allison Schiff
Tony Effik, Senior Vice President, Client Strategy, NBCUniversal in discussion with Bill Tucker, EVP Media & Data, 4A’s
Hear about the transformative applications of data from agency data and analytics leadership. We’ve gathered speakers to represent different types of agencies to understand the differences and similarities between their data mandate. Topics included how data drives strategy and the implications on an organization. Moderator: Alexandra Bruell, Advertising Reporter, The Wall Street Journal Speakers: Eugene […]
This discussion joined Allstate CMO Sanjay Gupta with his creative and media agency leaders, Nina Abnee and Kathy Ring, in a robust discussion.
Bill Tucker, EVP, Media & Data Practice of the 4A’s welcomes guests to Data Summit 2017. Keynote speaker, Rishad Tobaccowalla, Strategy & Growth Officer at Publicis talks about Data.