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ENGINEERING A NEW ERA OF ACCOUNTABILITY
Keynote Speaker: Scott Hagedorn, CEO, Hearts & Science
DATA SHEDS LIGHT ON OPPORTUNITY
SMART DATA, SMART STRATEGIES
Sharona Sankar King, EVP, Head of Marketing Science, BBDO
Andy Fisher, Chief Analytics Officer, Merkle
Michael Kaushansky, Chief Data Officer, Havas
Jason Kodish, Chief Data Officer, Publicis Spine
Moderator: Kelly Liyakasa, Senior Editor, AdExchanger
DRIVING FUTURE VALUE IN PROGRAMMATIC THROUGH DATA
Ed Montes, Chief Revenue Officer, DataXu
Erica Schmidt, Managing Director, North America, Cadreon
David Kohl, President and CEO, TrustX
Moderator: Joanna O’Connell, VP, Principal Analyst, Forrester
DATA MAKES IDEAS LUCID
Check back for session description.
Katrin Ribant, Chief Solutions Officer, Co-Founder, Datorama
DATA AS REVELATION
DATA POWERS AN INTELLIGENT WORLD
Dave Katz, Managing Director, Media Vertical, DOMO
DATA CROSSES DEVICES: UPDATE ON 3MS & MEASUREMENT STANDARDS
George Ivie, CEO and Executive Director, Media Rating Council, Inc.
DATA CROSSES DEVICES: PART 1 – MEASUREMENT
Josh Chasin, Chief Research Officer, comScore
Adam Gerber, Senior Vice President, Investment, North America, Essence
George Ivie, CEO and Executive Director, Media Rating Council, Inc.
Bill Kee, Group Product Manager, Google
Howard Shimmel, Chief Research Officer, Turner
Daniel Slotwiner, Director, Advertising Research, Facebook
DATA CROSSES DEVICES: PART 2 – TARGETING
Gabe Bevilacqua, SVP Product Management, Advanced Advertising, Viacom
Michael Bologna, President, one2one Media
Adam Gerber, Senior Vice President, Investment, North America, Essence
Raghu Kodige, Chief Product Officer, Alphonso
Kavita Vazirani, EVP, Insights and Measurement, NBC Universal
Moderator: Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement
IS YOUR HOUSE IN ORDER?
Kelly DeMarchis Bastide, Partner, Venable
Rachel Glasser, Senior Partner; Director of Privacy, GroupM
Aaron Goodman, Senior Counsel II, Publicis Re:Sources
John Snyder, CEO & Co-Founder, Grapeshot
Moderator: Dick O’Brien, EVP, Government Relations, 4A’s
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In case you missed it in November, Transparency update, DOL Overtime Page, “See It & Be It” Drew Schwartz of Terri & Sandy & more.
The 4A’s will host its third annual Data Summit on February 9, 2016, in New York City. The summit will explore how data is impacting the future of marketing, technology, strategy, media and talent.
The 4A’s has added ESPN’s Nate Silver to the list of headliners at its first annual Data Summit on October 16 in New York.
The 4A’s announced today that it will hold its inaugural 4A’s Data Summit here on October 16, with special guest WPP Group CEO Sir Martin Sorrell.