Highlights from Data Summit 2017

Data Summit 2018 took place on February 6 at Convene – 32 Old Slip in New York, NY.

More than 250 marketing professionals attended, discussing how data impacts creativity — in consumer discoveries, campaign strategies, and delivering ROI.

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DATA SUMMIT AGENDA – FEBRUARY 6, 2018

Morning Sessions

ENGINEERING A NEW ERA OF ACCOUNTABILITY

Keynote Speaker: Scott Hagedorn, CEO, Hearts & Science


DATA SHEDS LIGHT ON OPPORTUNITY


SMART DATA, SMART STRATEGIES
Sharona Sankar King, EVP, Head of Marketing Science, BBDO
Andy Fisher, Chief Analytics Officer, Merkle
Michael Kaushansky, Chief Data Officer, Havas
Jason Kodish, Chief Data Officer, Publicis Spine

Moderator: Kelly Liyakasa, Senior Editor, AdExchanger


DRIVING FUTURE VALUE IN PROGRAMMATIC THROUGH DATA
Ed Montes, Chief Revenue Officer, DataXu
Erica Schmidt, Managing Director, North America, Cadreon
David Kohl, President and CEO, TrustX

Moderator: Joanna O’Connell, VP, Principal Analyst, Forrester


DATA MAKES IDEAS LUCID
Check back for session description.

Katrin Ribant, Chief Solutions Officer, Co-Founder, Datorama


Afternoon Sessions

DATA AS REVELATION


DATA POWERS AN INTELLIGENT WORLD

Dave Katz, Managing Director, Media Vertical, DOMO


DATA CROSSES DEVICES: UPDATE ON 3MS & MEASUREMENT STANDARDS
George Ivie, CEO and Executive Director, Media Rating Council, Inc.


DATA CROSSES DEVICES: PART 1 – MEASUREMENT
Josh Chasin, Chief Research Officer, comScore
Adam Gerber, Senior Vice President, Investment, North America, Essence
George Ivie, CEO and Executive Director, Media Rating Council, Inc.
Bill Kee, Group Product Manager, Google
Howard Shimmel, Chief Research Officer, Turner
Daniel Slotwiner, Director, Advertising Research, Facebook


DATA CROSSES DEVICES: PART 2 – TARGETING
Gabe Bevilacqua, SVP Product Management, Advanced Advertising, Viacom
Michael Bologna, President, one2one Media
Adam Gerber, Senior Vice President, Investment, North America, Essence
Raghu Kodige, Chief Product Officer, Alphonso
Kavita Vazirani, EVP, Insights and Measurement, NBC Universal

Moderator: Jane Clarke, CEO, Managing Director, Coalition for Innovative Media Measurement


IS YOUR HOUSE IN ORDER?
Kelly DeMarchis Bastide, Partner, Venable
Rachel Glasser, Senior Partner; Director of Privacy, GroupM
Aaron Goodman, Senior Counsel II, Publicis Re:Sources
John Snyder, CEO & Co-Founder, Grapeshot

Moderator: Dick O’Brien, EVP, Government Relations, 4A’s

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In Case You Missed It – November 2016 |

Marketing & Communications

In case you missed it in November, Transparency update, DOL Overtime Page, “See It & Be It” Drew Schwartz of Terri & Sandy & more.

The 4A’s Hosts Data Summit 2016

Marketing & Communications

The 4A’s will host its third annual Data Summit on February 9, 2016, in New York City. The summit will explore how data is impacting the future of marketing, technology, strategy, media and talent.

ESPN’S Nate Silver Joins WPP’S Sir Martin Sorrell on Speaker Docket for 4A’s First Annual Data Summit

Marketing & Communications

The 4A’s has added ESPN’s Nate Silver to the list of headliners at its first annual Data Summit on October 16 in New York.

4A’s Announces Inaugural Data Summit with WPP’s Sir Martin Sorrell as a Featured Speaker

Marketing & Communications

The 4A’s announced today that it will hold its inaugural 4A’s Data Summit here on October 16, with special guest WPP Group CEO Sir Martin Sorrell.