The 4A’s Data Summit is a one-day, must-attend event featuring a cross section of high-profile leaders exploring how data will impact planning, creativity, media buying, strategy and talent.
Questions and challenges to be tackled by our experts include:
How is data transforming agency and client strategies?
Which campaigns can best serve as effective examples of that transformation, and what insights and opportunities can we learn from them?
The day is designed to provide four important elements: information, strategic vision, networking and inspiration.
The world of programmatic is evolving. Different models and different dependencies are driving new views of not only how to execute programmatic in the future, but also how to drive the most value against client communication priorities.
Find out how data is dissected by different agency models in order to provide strategic and meaningful insights and strategies for connecting with consumers.
More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.
The one-day summit brings together leaders from brands, agencies, media outlets and data firms like Bank of America, Air Canada, GroupM, Cadreon, Google, Facebook, Viacom, Domo and Deep Root Analytics to discuss everything from smart data and programmatic to cross-device implications and opportunities afforded by AI.
Closing keynote from Ari Schwartz, Former Assistant to the President and Senior Director of Cybersecurity at The White House, Venable.
Cross Channel ROI and Attribution: The Road Ahead moderated by Jane Clarke