The 4A’s Data Summit is a one-day, must-attend event featuring a cross section of high-profile leaders exploring how data will impact planning, creativity, media buying, strategy and talent.
Questions and challenges to be tackled by our experts include:
How is data transforming agency and client strategies?
Which campaigns can best serve as effective examples of that transformation, and what insights and opportunities can we learn from them?
The day is designed to provide four important elements: information, strategic vision, networking and inspiration.
Programmatic’s Success in Driving Business Results moderated by Kelly Liyakasa
Data Integrity and Quality Panel moderated by Allison Schiff
Tony Effik, Senior Vice President, Client Strategy, NBCUniversal in discussion with Bill Tucker, EVP Media & Data, 4A’s
Hear about the transformative applications of data from agency data and analytics leadership. We’ve gathered speakers to represent different types of agencies to understand the differences and similarities between their data mandate. Topics included how data drives strategy and the implications on an organization. Moderator: Alexandra Bruell, Advertising Reporter, The Wall Street Journal Speakers: Eugene […]
This discussion joined Allstate CMO Sanjay Gupta with his creative and media agency leaders, Nina Abnee and Kathy Ring, in a robust discussion.
Bill Tucker, EVP, Media & Data Practice of the 4A’s welcomes guests to Data Summit 2017. Keynote speaker, Rishad Tobaccowalla, Strategy & Growth Officer at Publicis talks about Data.