Data Summit Archives

The Data Summit, a half-day event exploring how data guides planning, creativity, media buying, strategy and talent, gathered a cross section of high-profile leaders in an intimate and informal setting in NYC.

The 4A’s Data Summit is a one-day, must-attend event featuring a cross section of high-profile leaders exploring how data will impact planning, creativity, media buying, strategy and talent.

Questions and challenges to be tackled by our experts include:

How is data transforming agency and client strategies?

Which campaigns can best serve as effective examples of that transformation, and what insights and opportunities can we learn from them?

The day is designed to provide four important elements: information, strategic vision, networking and inspiration.

Have questions about 4A’s Data Summit? Let us help you!

LOGISTICS & REGISTRATION:
Jennifer Falik Rains: jfrains@4as.org

SPONSORSHIPS:
Reema Elghossain: relghossain@4as.org

Programmatic’s Success in Driving Business Results moderated by Kelly Liyakasa

Programmatic’s Success in Driving Business Results moderated by Kelly Liyakasa

Data Integrity and Quality Panel moderated by Allison Schiff

Data Integrity and Quality Panel moderated by Allison Schiff

NBCUniversal: Innovations, Strategies, and Applications in Data from a Media Powerhouse

Tony Effik, Senior Vice President, Client Strategy, NBCUniversal in discussion with Bill Tucker, EVP Media & Data, 4A’s

The Agency Data Imperative moderated by Alexandra Bruell

Hear about the transformative applications of data from agency data and analytics leadership. We’ve gathered speakers to represent different types of agencies to understand the differences and similarities between their data mandate. Topics included how data drives strategy and the implications on an organization. Moderator: Alexandra Bruell, Advertising Reporter, The Wall Street Journal Speakers: Eugene […]

Allstate CMO Discussion with Sanjay Gupta, Nina Abnee & Kathy Ringe

This discussion joined Allstate CMO Sanjay Gupta with his creative and media agency leaders, Nina Abnee and Kathy Ring, in a robust discussion.

Welcome from Bill Tucket and Keynote from Rishad Tobaccowalla

Bill Tucker, EVP, Media & Data Practice of the 4A’s welcomes guests to Data Summit 2017. Keynote speaker, Rishad Tobaccowalla, Strategy & Growth Officer at Publicis talks about Data.