Strategy Festival Archives

The 4A’s Strategy Festival celebrates the strategist community inside agencies and is home to the 4A’s Jay Chiat Awards.

Strategy Festival 2015

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Interested in participating next year? Contact:

PROGRAMMING: Mollie Rosen – mrosen@4as.org
LOGISTICS & SPONSORSHIPS:  Michael Burns – mburns@4as.org
MEDIA PARTNERSHIPS:  Alison Fahey – afahey@4as.org

Jay Chiat Case Study Presentation: Nonprofit “Advantage Humans”

Jay Chiat Nonprofit Gold Winner, DDB Chicago presents case study for American Cancer Society “Advantage Humans” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The Planning Plot From Ken Muench

Ken Muench, Chief Marketing Strategy Officer, Yum! Brands, Inc. presents “The Planning Plot” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Going Beyond Stereotypes: Gender, Diversity & Family Life Panel Moderated by Ed Cotton

Ed Cotton, Director of Strategy and Innovation, BSSP moderates the “Going Beyond Stereotypes: Gender, Diversity & Family Life” panel on Day 2 of StratFest 2016. Panelist: Suresh Nair, Global CSO, Grey Wanda Pogue, CSO, Saatchi Kelsey Hodgkin, EVP, Group Strategy Director, Deutsch All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Jay Chiat Case Study Presentation: Connection Strategy “Meet Halfway”

Jay Chiat Connection Strategy Silver Winners, CP+B LA / Noble People present case study for PayPal “Meet Halfway” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

All In. All the Way. From Chloe Gottlieb

Chloe Gottlieb, EVP, Executive Creative Director US, R/GA presents “All In. All the Way.” on Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Welcome to Day Two from Ed Cotton

Ed Cotton, Director of Strategy and Innovation, BSSP welcomes guests to Day 2 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Day One Wrap Up – StratFest

Mollie Rosen, EVP, Agency Relations and Membership, 4A’s wraps up day 1 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Jay Chiat Case Study Presentation: Product/Service Creation Gold Winner “Language Choice”

Jay Chiat Product/Service Creation Gold Winner , Grupo Gallegos present case study for Comcast/Xfinity “Language Choice” on Day 1 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The Truth About Strategy Talent by Jann Martin Schwarz

Jann Martin Schwarz, Global Director, Agency Holding Companies, LinkedIn presents “The Truth About Strategy Talent” on Day 1 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Jay Chiat Case Study Presentation: Global Strategy Gold Winner “Pedigree- Feed the Good”

Jay Chiat Global Strategy Gold Winners, BBDO New York/AMV BBDO/Clemenger BBDO/AlmapBBDO/BBDO Moscow/BBDO Thailand present case study for “Pedigree – Feed the Good” on Day 1 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The Unskippable Future of Video From Ben Jones

Ben Jones, Creative Director, Unskippable Labs, Google presents “The Unskippable Future of Video” on Day 1 of StratFest 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

More Than a Quarter of Strategy Professionals Do Not See Themselves Working at Their Current Ad Agencies Within a Year

Marketing & Communications

LinkedIn and the 4A’s have released exclusive data around engaging and retaining strategy professionals, including that 28 percent of respondents do not see themselves working at their current agency in the next year.