Read the StratFest 2017 Report for some key takeaways from the annual event.


Tuesday, September 12
1:30 – 6:00 PM
Leadership Forum

Facilitator: Merry Baskin, Founder, Baskin Shark
The Leadership Forum is for Members Only and attendees must be Pre-Registered (space is limited!). Participation is available to department heads and heads of planning at the agency. Please be sure to select this during the registration process to sign up.

6:30 – 8:30 PM
Jay Chiat Awards/Welcome Reception

Wednesday, September 13
8:55 – 9:00 AM

Marla Kaplowitz, President & CEO, 4A’s

9:00 – 9:25 AM
Strategic Relevance In A Transformative Era

Rishad Tobaccowala, Strategy & Growth Officer, Publicis Groupe

9:25 – 9:50 AM
Stop Being So Smart: Be The Planner Your Client Needs

Michael Fanuele, Strategy & Growth Officer, Publicis Groupe

9:50 – 10:05 AM
Jay Chiat Case Study Presentation – Non Profit

Tom Morton, SVP, US Head of Strategy, R/GA

10:05 – 10:30 AM
A Fireside Chat With David Lubars

David Lubars, Chief Creative Officer, BBDO
Ed Cotton, Director of Strategy and Innovations, Butler, Shine, Stern & Partners

10:30 – 11:00 AM
11:00 – 12:00 PM
Concurrent Workshops
12:30 – 1:45 PM

Sponsored by Pandora Media, Inc.

1:45 – 3:15 PM
Concurrent Workshops
3:15 – 3:45 PM
3:45 – 4:00 PM
Humanizing Data For The People-Powered Marketing Era

Lizzie Widhelm, SVP Ad Product Sales & Strategy, Pandora

4:00 – 4:30 PM
Doing More With Less

Rei Inamoto, Founding Partner, Inamoto & Co.
Gareth Kay, Cofounder, Chapter
Matt Walsh, Founder, Green Stone
Rosemarie Ryan, Co:Founder & Co:CEO, co-collective

Moderator: Jennifer Rooney, Editor, The CMO Network at Forbes

4:30 – 4:45 PM
Jay Chiat Case Study Presentation – Regional Strategy

Egor Gavrillan, Head of Creative, Fanatic

4:45 – 5:15 PM
The Power Of The Middle – Marketing To The Heartland Post Election 2017

Jeff Baker, VP Brand Experience, Arby’s Restaurant Group
Paul Jankowski, Founder/Author, New Heartland Group
Greg Andersen, CEO, Bailey Laeuerman
David Wallinga, Vice President of Marketing, Panda Restaurant Group
Laura Knebusch, VP Marketing Activation, Georgia-Pacific

Moderator: Jane Lacher, EVP-Strategic Solutions, Zenith

5:15 – 5:30 PM
Jay Chiat Case Study Presentation – Global Strategy

Brooke Lonegan, Senior Planner, TBWA\Chiat\Day / Los Angeles
Jennifer Costello, Group Planning Director, TBWA\Chiat\Day / Los Angeles

5:30 – 5:35 PM

Jane Lacher, EVP – Strategic Solutions, Zenith

5:35 PM

Thursday, September 14
8:55 – 9:00 AM

Ed Cotton, Director of Strategy and Innovations, Butler, Shine, Stern & Partners

9:00 – 9:25 AM
The Times, They Are A Changin’

Avi Savar, CEO, DreamIt

9:25 – 9:40 AM
Jay Chiat Case Study Presentation – Product/Service Creative

Marina Pen, Global Planning Director, J. Walter Thompson Worldwide

9:40 – 10:05 AM
Understanding Black Twitter: Why Cultural Resonance & Perspective Have Become So Important in Advertising

God-is Rivera, Director, Inclusion and Cultural Resonance, VML

10:05 – 10:25 AM
Innovation Awards

Ed Cotton, Director of Strategy and Innovations, Butler, Shine, Stern & Partners
Andrea Rings, CSO, Big Spaceship

10:25 – 11:00 AM
11:00 – 12:30 PM
Concurrent Workshops
12:30 – 1:45 PM
1:45 – 2:10 PM
Using Data For Content In A World of Distorted Realities

Kodi Foster, Senior VP, Data Strategy, Viacom

2:10 – 2:25 PM
Jay Chiat Case Study Presentation – Connection Strategy

Ashleigh Talcott, Strategy Director, Anomaly

2:25 – 2:50 PM
An Algorithm With A View

Venetia Tailor, Strategic Planner, Google Zoo
Brian Moroz, Strategic Planner, Google Zoo

2:50 – 3:05 PM
Jay Chiat Case Study Presentation – National Strategy

Erica Yahr, EVP, Executive Strategy Director, McCann HumanCare
Amanda Shapiro, Strategy Director, McCann NY

3:05 – 3:30 PM
3:30 – 3:55 PM
When Data Is An Entertaining Strategy – A Fireside Chat

Megan Imbres, Director of Product Creative, Netflix
Darren “Daz” McColl, Global Chief Brand Strategy Officer, SapientRazorfish

3:55 – 4:25 PM
AI & The Future Of Consumer Engagement

Eliza Esquivel, Senior Director, Global Brand Strategy and Partnerships, Microsoft
Michael Piccuirro, Technical Director, Prototype Studio, R/GA
Sharona Sankar-King, EVP, Head of Marketing Science, BBDO

Moderator: Chick Foxgrover, Chief Digital Officer, 4A’s

4:25 – 4:30 PM
Jay Chiat Grand Prix
4:30 – 4:40 PM
Final Wrap-Up

Mollie Rosen, EVP, Agency Relations & Membership, 4A’s