Read the StratFest 2017 Report for some key takeaways from the annual event.


STRATEGY FESTIVAL AGENDA & VIDEOS – September 12-14, 2017

Tuesday, September 12
6:30 – 8:30 PM
Jay Chiat Awards/Welcome Reception

 

1:30 – 6:00 PM
Leadership Forum

Facilitator: Merry Baskin, Founder, Baskin Shark
The Leadership Forum is for Members Only and attendees must be Pre-Registered (space is limited!). Participation is available to department heads and heads of planning at the agency. Please be sure to select this during the registration process to sign up.

Wednesday, September 13
8:55 – 9:00 AM
Welcome

Marla Kaplowitz, President & CEO, 4A’s

9:00 – 9:25 AM
Strategic Relevance In A Transformative Era

Rishad Tobaccowala, Strategy & Growth Officer, Publicis Groupe

9:25 – 9:50 AM
Stop Being So Smart: Be The Planner Your Client Needs

Michael Fanuele, Strategy & Growth Officer, Publicis Groupe

9:50 – 10:05 AM
Jay Chiat Case Study Presentation – Non Profit

Tom Morton, SVP, US Head of Strategy, R/GA

10:05 – 10:30 AM
A Fireside Chat With David Lubars

David Lubars, Chief Creative Officer, BBDO
Ed Cotton, Director of Strategy and Innovations, Butler, Shine, Stern & Partners

10:30 – 11:00 AM
Break
11:00 – 12:00 PM
Concurrent Workshops
  • Mining Social Media Data for Effective Strategic Insights
  • Upside Down / Thinking Asymmetrically to Win the Future
  • The Versatile Planner: Doing More With Less
  • Present Like A Performer With the UCB
  • The OuT-of-Home Revolution: Data & Programmatic – How to Avoid Being left Behind
  • 5 Ways to Succeed in Omnichannel Programmatic
12:30 – 1:45 PM
Lunch

Sponsored by Pandora Media, Inc.

1:45 – 3:15 PM
Concurrent Workshops
  • Advancing Brands + Humanity With Data Innovation
  • Brand Building Through Brand Assets
  • Don’t Be So Smart: Be The Planner Your Clients Need
  • The Evolution Of Defining Taste And What It Means For Brands
  • Anthropology Reinvented: Using Culture To Create Powerful Brands
3:15 – 3:45 PM
Break
3:45 – 4:00 PM
Humanizing Data For The People-Powered Marketing Era

Lizzie Widhelm, SVP Ad Product Sales & Strategy, Pandora

4:00 – 4:30 PM
Doing More With Less

Rei Inamoto, Founding Partner, Inamoto & Co.
Gareth Kay, Cofounder, Chapter
Matt Walsh, Founder, Green Stone
Rosemarie Ryan, Co:Founder & Co:CEO, co-collective

Moderator: Jennifer Rooney, Editor, The CMO Network at Forbes

4:30 – 4:45 PM
Jay Chiat Case Study Presentation – Regional Strategy

Egor Gavrillan, Head of Creative, Fanatic

4:45 – 5:15 PM
The Power Of The Middle – Marketing To The Heartland Post Election 2017

Jeff Baker, VP Brand Experience, Arby’s Restaurant Group
Paul Jankowski, Founder/Author, New Heartland Group
Greg Andersen, CEO, Bailey Laeuerman
David Wallinga, Vice President of Marketing, Panda Restaurant Group
Laura Knebusch, VP Marketing Activation, Georgia-Pacific

Moderator: Jane Lacher, EVP-Strategic Solutions, Zenith

5:15 – 5:30 PM
Jay Chiat Case Study Presentation – Global Strategy

Brooke Lonegan, Senior Planner, TBWA\Chiat\Day / Los Angeles
Jennifer Costello, Group Planning Director, TBWA\Chiat\Day / Los Angeles

5:30 – 5:35 PM
Recap

Jane Lacher, EVP – Strategic Solutions, Zenith

5:35 PM
Reception
Thursday, September 14
8:55 – 9:00 AM
Welcome

Ed Cotton, Director of Strategy and Innovations, Butler, Shine, Stern & Partners

9:00 – 9:25 AM
The Times, They Are A Changin’

Avi Savar, CEO, DreamIt

9:25 – 9:40 AM
Jay Chiat Case Study Presentation – Product/Service Creative

Marina Pen, Global Planning Director, J. Walter Thompson Worldwide

9:40 – 10:05 AM
Understanding Black Twitter: Why Cultural Resonance & Perspective Have Become So Important in Advertising

God-is Rivera, Director, Inclusion and Cultural Resonance, VML

10:05 – 10:25 AM
Innovation Awards

Ed Cotton, Director of Strategy and Innovations, Butler, Shine, Stern & Partners
Andrea Rings, CSO, Big Spaceship

10:25 – 11:00 AM
Break
11:00 – 12:30 PM
Concurrent Workshops
  • How To Write An Inspirational Creative Brief
  • Craft A Story To Sell Your Idea
  • Innovation Planning: Seeing Beyond The Horizon
  • Planning Is A Team Sport
  • Telling Stories With Social Data
12:30 – 1:45 PM
Lunch
1:45 – 2:10 PM
Using Data For Content In A World of Distorted Realities

Kodi Foster, Senior VP, Data Strategy, Viacom

2:10 – 2:25 PM
Jay Chiat Case Study Presentation – Connection Strategy

Ashleigh Talcott, Strategy Director, Anomaly

2:25 – 2:50 PM
An Algorithm With A View

Venetia Tailor, Strategic Planner, Google Zoo
Brian Moroz, Strategic Planner, Google Zoo

2:50 – 3:05 PM
Jay Chiat Case Study Presentation – National Strategy

Erica Yahr, EVP, Executive Strategy Director, McCann HumanCare
Amanda Shapiro, Strategy Director, McCann NY

3:05 – 3:30 PM
Break
3:30 – 3:55 PM
When Data Is An Entertaining Strategy – A Fireside Chat

Megan Imbres, Director of Product Creative, Netflix
Darren “Daz” McColl, Global Chief Brand Strategy Officer, SapientRazorfish

3:55 – 4:25 PM
AI & The Future Of Consumer Engagement

Eliza Esquivel, Senior Director, Global Brand Strategy and Partnerships, Microsoft
Michael Piccuirro, Technical Director, Prototype Studio, R/GA
Sharona Sankar-King, EVP, Head of Marketing Science, BBDO

Moderator: Chick Foxgrover, Chief Digital Officer, 4A’s

4:25 – 4:30 PM
Jay Chiat Grand Prix
4:30 – 4:40 PM
Final Wrap-Up

Mollie Rosen, EVP, Agency Relations & Membership, 4A’s