Transformation Archives

Find out what you missed and relive the highlights of previous Transformation conferences in this section.

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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If You Build It, They Will Stay |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – If You Build It, They Will Stay moderated by Andrew Graff, CEO, Allen & Gerritsen. Panelists include Eileen Benwitt, EVP, Chief Talent Officer at Horizon Media, Michael Burns, Head of Export at IPA, Diane Fakhouri, Sr. Partner, Executive Director of Learning & Development for North America at Ogilvy & Mather Worldwide, and Jennifer Frieman, Chief Talent Officer at Momentum WW.

Mastering the Dynamics of Project Review |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Mastering the Dynamics of Project Review moderated by Andrew Graff, CEO, Allen & Gerritsen. Speakers include Bill Duggan, Group Executive Vice President at ANA, Tom Finneran, EVP, Agency Management Services at 4A’s, and Dave Lubeck, EVP, Executive Director at Unbound/Bernstein-Rein Advertising.

Critical New Business Decisions and Lessons Learned |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Critical New Business Decisions and Lessons Learned by Mark Goldstein, CEO, Eleven LLC.

Agency Organization Structures & Servicing Models |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Agency Organization Structures & Servicing Models by Andrew Graff, CEO, Allen & Gerritsen.

Navigating Demystifying the Lumascape |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Navigating Demystifying the Lumascape moderated by Andrew Graff, CEO, Allen & Gerritsen. Speakers include Andy Monfried, Founder and CEO at Lotame, Oded Napchi, CMO at Hiro Media, Jim Price, CEO & President at Empower Media Marketing, and Chris Morgan, Vice President of Sales at Moat.

Agency Case Story – Meet 22Squared |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Agency Case Story – Meet 22Squared by Richard Ward, President/CEO, 22squared.