Transformation Archives

Find out what you missed and relive the highlights of previous Transformation conferences in this section.

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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Nurturing Bohan’s Award-Winning Culture |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Nurturing Bohan’s Award-Winning Culture by David Bohan, Chairman, Bohan Advertising.

Transitioning Business Model & Management |

4A’s Management Practitioners Forum (Monday, March 22, 2015) – Transitioning Business Model & Management by Jose Lozano, CEO, The Company of Other and Scott Brown, President & Chief Creative Officer, The Company of Others.

Proof Advertising Agency Case Story |

4A’s Management Practitioners Forum (Monday, March 22, 2015) – Proof Advertising Agency Case Story by Bryan Christian, Principal, President, Proof Advertising LLP.

Programmatic and Media Buying Automation: Leveling the Playing Field |

4A’s Management Practitioners Forum (Monday, March 22, 2015) – Programmatic and Media Buying Automation: Leveling the Playing Field by Jay Sears, SVP Marketplace Development, Rubicon Project.

Navigating Project Reviews & Project-Based Assignments |

4A’s Management Practitioners Forum (Monday, March 22, 2015) – Content Marketing: The Truth About Editorial Models moderated by Andrew Graff, CEO, Allen and Gerritsen. Panelists include Brad Bennett, Chief Firestarter at Wildfire, Alicia Ross, Sr. Project Manager at GSD&M, Keith Johnston, COO at T3, and Dave Lubeck, EVP, Executive Director at Bernstein-Rein Advertising/Unbound.

How Digital and Data are Changing Shopping Dynamics |

4A’s Management Practitioners Forum (Monday, March 22, 2015) – How Digital and Data are Changing Shopping Dynamics by Laura Moser, Shopper Marketing Practice Lead, Momentum WW.