4A’s Management Practitioners Forum (Monday, March 27, 2014) – Bailey Lauerman: Building the Agency of the Year by Julia Doria, EVP, Chief Marketing Officer, Bailey Lauerman, and Doug Hagge, EVP/Chief Strategy Officer, Bailey Lauerman.

This presentation discusses the power of pricing and moving from labor-based pricing principals to performance-based pricing; as well as the fundamentals, components, execution, and obstacles to effective pricing strategies.

The 4A’s drew upwards of 1,300 advertising and entertainment industry professionals to a two-day conference at the Beverly Hilton that was dedicated to tackling the key challenges of a changing industry-privacy, talent and the impact of technology.