Transformation Archives

Find out what you missed and relive the highlights of previous Transformation conferences in this section.

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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Bailey Lauerman: Building the Agency of the Year |

4A’s Management Practitioners Forum (Monday, March 27, 2014) – Bailey Lauerman: Building the Agency of the Year by Julia Doria, EVP, Chief Marketing Officer, Bailey Lauerman, and Doug Hagge, EVP/Chief Strategy Officer, Bailey Lauerman.

Celebrate Pricing Power |

This presentation discusses the power of pricing and moving from labor-based pricing principals to performance-based pricing; as well as the fundamentals, components, execution, and obstacles to effective pricing strategies.

4A’s Transformation Conference Tackles Challenges of Changing Industry

Marketing & Communications

The 4A’s drew upwards of 1,300 advertising and entertainment industry professionals to a two-day conference at the Beverly Hilton that was dedicated to tackling the key challenges of a changing industry-privacy, talent and the impact of technology.