Transformation Archives

Find out what you missed and relive the highlights of previous Transformation conferences in this section.

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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Making Agile Work in Agencies |

Having successfully implemented Agile techniques at almost 100 agencies – and seen them tried at hundreds more – Jack Skeels will explain which techniques work and don’t, why that is, and what sort of results you should expect in your implementation.

Choice Architecture in Agency Compensation |

Why does every major marketer offer options when they price, package and sell their products and services?  What do they know that we (agencies) don’t? Brand marketers give their customers a set of choices: different sizes, different features — and of course — different prices.

In Case You Missed It – April 2017 |

Marketing & Communications

In case you missed it in April, Nominate the Advertising 100, 4A’s Transformation Video Sessions, “Behind the Scenes” with Shelly Lazarus of Ogilvy & Mather & more.

4A’s Transformation | Monday April 3, 2017 — 4A’s Board Chair: A Tribute to Nancy Hill


Following Nancy’s Hill’s farewell address, Bill Koenigsberg, Founder & CEO, Horizon Media & Monday’s co-host, introduces a tribute to her and highlights the accomplishments during her tenure.

4A’s Transformation | Wednesday 5th, 2017 — Introduction


Al Benoit, Industry Education Liaison, 4A’s, and Felicia Geiger, 4A’s Resolve Consultant, welcome attendees to the final day of Transformation.

4A’s Transformation | Tuesday April 4, 2017 — Media Company Innovations


A media company panel focusing on new solutions surrounding data content, investments, & new products.