Transformation Archives

Find out what you missed and relive the highlights of previous Transformation conferences in this section.

At Transformation, leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.

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4A’s Transformation | Tuesday April 4, 2017 — Research & Measurement – Priorities & Issues


This panel discussion explores how the industry is meeting and failing to meet the challenge of measuring audience, exposure and ROI impact of advertising and marketing today.

4A’s Transformation | Tuesday April 4, 2017 — Programmatic – Driving Business Results


A provocative discussion with agency programmatic executives and a leading demand side platform, sharing cases that demonstrate how programmatic delivers business results for marketers.

4A’s Transformation | Tuesday April 4, 2017 — Inside a Data-Driven Agency Model


Kristi Argyilan, Senior Vice President, Media & Guest Engagement, Target and Kelly Clark, Global CEO, GroupM, discuss a recently launched bespoke agency model.

4A’s Transformation | Tuesday April 4, 2017 — Investment & Partnership: The New Media Landscape


Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships, NBCUniversal, and Monica Karo, CEO, OMD USA, discuss the impact of media changes on the industry, and how NBCU is addressing this challenge.

4A’s Transformation | Tuesday April 4, 2017 — Clearing the Innovation Gap


Andrew Bosworth, Facebook’s VP, Ads and Business Platform, and the architect of Facebook’s newsfeed, discusses how brands need to rethink who they are, how they’re structured, and how they commit to taking risks in today’s customer-centric, mobile-first world.

4A’s Transformation | Tuesday April 4, 2017 — Future of Video: The Long and Short of It


Facebook’s Bob Gruters and Hulu’s Peter Naylor discuss the value to advertisers of new video formats and delivery systems.