This panel discussion explores how the industry is meeting and failing to meet the challenge of measuring audience, exposure and ROI impact of advertising and marketing today.

A provocative discussion with agency programmatic executives and a leading demand side platform, sharing cases that demonstrate how programmatic delivers business results for marketers.

Kristi Argyilan, Senior Vice President, Media & Guest Engagement, Target and Kelly Clark, Global CEO, GroupM, discuss a recently launched bespoke agency model.

Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships, NBCUniversal, and Monica Karo, CEO, OMD USA, discuss the impact of media changes on the industry, and how NBCU is addressing this challenge.

Andrew Bosworth, Facebook’s VP, Ads and Business Platform, and the architect of Facebook’s newsfeed, discusses how brands need to rethink who they are, how they’re structured, and how they commit to taking risks in today’s customer-centric, mobile-first world.

Facebook’s Bob Gruters and Hulu’s Peter Naylor discuss the value to advertisers of new video formats and delivery systems.