Howard Ross, Founding Partner, Cook Ross, and Singleton Beato, Chief Diversity & Engagement Officer, McCann Worldwide Group
View the 2017 4A’s Partner Awards ceremony, which closed the first day of Transformation’s general sessions.
Top marketers discuss innovation, customer experience, lessons learned, mobile first, agency partnerships, consumer trends, and what they consider their most critical challenges and promising opportunities.
Who are the new players in the agency business, what do they do differently, and should you be concerned?
From small independents, to integrated mid-sized agencies to mega global media players, everyone wants to have the most efficient, successful and innovative agency model for the future. Agencies of different shapes and sizes debate who’s got the winning formula.
Marie Gulin-Merle, CMO, L’Oreal USA and Tara Walpert Levy, Vice President, Agency Solutions, Google & YouTube, discuss how the changes in consumer video habits are redefining storytelling.