About the MPF

Day One, April 2, 2017 in Los Angeles, CA. Reserved for 4A’s members only, MPF features expert speakers who share practical solutions on topics that challenge agency leaders in their day-to-day operations.

Available Recorded Sessions

4A’s MPF | Sunday April 2, 2017 — Experiential Marketing Matters — The Final Frontier
Speaker: Denise Wong, President, GPJ Experience Marketing

4A’s MPF | Sunday April 2, 2017 — Agency Case Story — The Tombras Group
Speaker: Charlie Tombras, President, The Tombras Group

4A’s MPF | Sunday April 2, 2017 — Nurturing Agency Culture
Moderator: Andrew Graff, CEO, Allen & Gerritsen

4A’s MPF | Sunday April 2, 2017 — What Social Media Means for You Today and Tomorrow
Speaker: Gemma Craven, SVP, Director of Social & Mobile, McCann

4A’s MPF | Sunday April 2, 2017 — The State of Agency Business Development
Speaker: Randy Cohen, President & COO, Advertiser Perceptions

4A’s MPF | Sunday April 2, 2017 — Innovation Labs
Moderator: Chick Foxgrover, Chief Digital Officer, 4A’s

4A’s MPF | Sunday April 2, 2017 — Creative Directors: Leading by Great Example
Moderator: Jennifer Putnam, CCO, Allen & Gerritsen

4A’s MPF | Sunday April 2, 2017 — The Power of Pricing Options
Moderator: Tim Williams, Founding Partner, Ignition Consulting Group

4A’s MPF | Sunday April 2, 2017 — Leveraging Data and Analytics
Moderator: Susan Noonan, Executive Director of Media and Analytics, Butler, Shine, Stern & Partners

Photos From MPF