About Day One

Transformation kicked off with a farewell address from Nancy Hill, 4A’s president and CEO. Later in the day, attendees met the 4A’s new CEO Marla Kaplowitz, who is currently transitioning out of her role as CEO, North America of MEC.

Available Recorded Sessions

4A’s Transformation | Monday April 3, 2017 — Farewell Address From 4A’s CEO Nancy Hill
Transformation 2017 opened with a farewell address from the 4A’s Nancy Hill. View her remarks on the triumphs and challenges during her tenure.

4A’s Transformation | Monday April 3, 2017 — 4A’s Board Chair: A Tribute to Nancy Hill
Following Nancy’s Hill’s farewell address, Bill Koenigsberg, Founder & CEO, Horizon Media and Monday’s co-host, introduced a tribute and highlighted the accomplishments associated with her tenure.

4A’s Transformation | Monday April 3, 2017 — View From the Top
Michael Roth, CEO, IPG

4A’s Transformation | Monday April 3, 2017 — The World’s Largest Creative Department
Kathleen Grace, CEO, New Form

4A’s Transformation | Monday April 3, 2017 — Future of Visual Communications
Ben Silbermann, Co-Founder & CEO, Pinterest

4A’s Transformation | Monday April 3, 2017 — Storytelling In A World of Unlimited Choices
Marie Gulin-Merle, CMO, L’Oreal USA
Tara Walpert Levy, Vice President, Agency Solutions, Google & YouTube

4A’s Transformation | Monday April 3, 2017 — Meet the New 4A’s CEO, Marla Kaplowitz
A conversation with Bill Koenigsberg.

4A’s Transformation | Monday April 3, 2017 — What is the Agency of the Future?
Agencies of different shapes and sizes debate who’s got the winning formula.

4A’s Transformation | Monday April 3, 2017 — The GateCrashers
Who are the new players in the agency business, what do they do differently, and should you be concerned?

4A’s Transformation | Monday April 3, 2017 — Inside the Minds of Marketers
Top marketers discuss innovation, customer experience, lessons learned, mobile first, agency partnerships, consumer trends, and what they consider their most critical challenges and promising opportunities.

4A’s Transformation | Monday April 3, 2017 — The 4A’s Partner Awards
The 4A’s Partner Awards celebrate the ad industry’s most creative collaborations and shine the light on partnerships that challenge convention to produce truly innovative work.
View the awards ceremony, which closed the first day of Transformation’s general sessions.

Photos From Day One