4A's Transformation 2017:
Day Two, Tuesday, April 4

About Day Two

Procter & Gamble marketing chief Marc Pritchard kicked off the second day of 4A’s Transformation by praising the global marketer’s agency partners — while imploring them to do better in the way of efficiency, productivity and creativity. Sessions continued with robust debate on critical issues impacting agencies, particularly the new media landscape, data-driven models and programmatic, and the lingering specter of bias in the industry. Highlight from the day’s sessions included Facebook’s Andrew Bosworth witty dive into advertising’s compelling history, Howard Ross of Cook Ross’s sobering analysis of unconscious bias, and an all-star panel on Research and Measurement with The Coalition for Innovative Media Measurement, comScore, Inc., Starcom and Turner.

Available Recorded Sessions

4A’s Transformation | Tuesday April 4, 2017 — P&G’s POV
Marc Pritchard, Chief Brand Officer, P&G & Board Chairman, ANA

4A’s Transformation | Tuesday April 4, 2017 — Are You Biased?
Howard Ross, Founding Partner, Cook Ross and Singleton Beato, Chief Diversity & Engagement Officer, McCann Worldwide Group

4A’s Transformation | Tuesday April 4, 2017 — Future of Video: The Long and Short of It
Bob Gruters, US Group Lead, Entertainment, Restaurants, and Multicultural, Facebook and Peter Naylor, SVP, Advertising Sales, Hulu

4A’s Transformation | Tuesday April 4, 2017 — Clearing the Innovation Gap
Andrew Bosworth, VP, Ads & Business Platform, Facebook

4A’s Transformation | Tuesday April 4, 2017 — Investment & Partnership: The New Media Landscape
Monica Karo, CEO, OMD USA and Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships, NBCUniversal

4A’s Transformation | Tuesday April 4, 2017 — Inside a Data-Driven Agency Model
Kristi Argyilan, Senior Vice President, Media & Guest Engagement, Target and Kelly Clark, Global CEO, GroupM

4A’s Transformation | Tuesday April 4, 2017 — Programmatic – Driving Business Results
Panel discussion featuring: Art Muldoon, Co-CEO, Amnet US; Megan Pagliuca, Global CEO, Accuen; Alex Schneider, VP, Client Strategy, The Trade Desk; Matthew Sweeney, CEO North America, Xaxis

4A’s Transformation | Tuesday April 4, 2017 — Research & Measurement – Priorities & Issues
Panel discussion featuring: Jane Clarke, CEO, Managing Director, The Coalition for Innovative Media Measurement; Aaron Fetters, Senior Vice President of Marketing Solutions, comScore, Inc.; Amanda Richman, President, Starcom (Publicis Media); Howard Shimmel, Chief Research Officer, Turner

4A’s Transformation | Tuesday April 4, 2017 — Media Company Innovations
Panel discussion featuring: Lydia Daly, SVP, Social Media & Branded Content Strategy, Viacom Velocity and Michael Rosen, Vice President of Sales, Foursquare

Photos From Day Two