Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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Wunderman Study ‘Future Ready’ Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness

4A's Member

Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.

Best Practice Guidance: Agency Search Agreements

The purpose of this position paper is to provide agencies with best practice guidance relating to obtaining formal agreements between an agency and a prospective client during the marketer’s search for agency resources or a marketer’s request for proposal.

Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Process

This 4A’s position paper provides agencies with guidance on best practices relating to the ownership of agency developed ideas, plans and work created in the course of a marketer search for agency resources or a marketer request for proposal.

ROI/Attribution Providers: A Comparison of Leading Providers of Media Performance Analyses

This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM) and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.

4A’s Data Summit Report 2018

More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Key Trends for the Travel Industry in 2018

Research Services

Criteo outlines seven travel trends for 2018 in its annual report.

Punctuality League 2018

Research Services

The OAG ranks airlines and airports around the world by on-time performance in this annual report.

2018 Mergers and Acquisitions Prospects for Marketing Services, Media, and Related Technology Firms

Research Services

AdMedia Partners reveals the viewpoints of buyers and sellers regarding M&A activity, valuation expectations, advertising spending, and key trends affecting the industry.

Diversity, Division, Discrimination: The State of Young America

Research Services

PRRI and MTV surveyed youth 15-24 to gain an understanding of their attitudes, experiences with, and opinions on politics, racial discrimination, gender bias, and more.

Global 500 2018

Research Services

Brand Finance determines the world’s most powerful and the most valuable brands in this annual global report. Rankings by industry and country are available.

Marketing Trends Report

Research Services

Agency Spotter’s annual report highlights agency search trends.

Modern Tire Dealer Facts Issue 2018

Research Services

Find tire sales, brand rankings, market share, tire pricing, growth of online tire sales, and much more in this annual issue from Modern Tire Dealer.

LGBTQ Tourism & Hospitality Survey

Community Marketing & Insights examines the travel habits and preferences of the LGBTQ community.

Cost vs. Value Report

Research Services

This annual report from Remodeling magazine compares the average cost for the most popular remodeling projects with the value the projects retain at resale.