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The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.Learn More
Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned over the past year exploring and executing voice.
The Culture Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializes in the Hispanic market.
This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.
Deloitte has released its latest annual global millennials survey. For the first time, it also includes opinions from Gen Zers.
PYMNTS examines consumer shopping habits to learn about apparel and accessory purchases across generations.
MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.
The Entertainment Software Association examines the video game purchasing and playing habits of gamers.
Find out how African-Americans and Hispanic-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation in the National Urban League’s annual report.
See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.
AARP, in partnership with Community Marketing Inc., surveyed LGBT consumers 45+ to learn top concerns about aging and long-term care.
This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
Mirren and RSW/US examine the use and effectiveness of tools that agencies use to support new business efforts.
Edison Research releases it’s annual report examining the media habits of moms, with a new segment on their views on children and technology.
Nielsen profiles Asian-American consumers in this new report. Brands can benefit by learning how to connect with these consumers and earn their loyalty and trust.