Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

Learn More

Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

Learn More

Nielsen Design Impact Award Chronicles

Research Services

Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.

Voice Playbook | The Definitive Marketer’s Guide to Voice

4A's Member

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned over the past year exploring and executing voice.

Hispanic Market Guide

Research Services

The Culture Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializes in the Hispanic market.

A Guide to Progressive Gender Portrayals in Advertising

Research Services

This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.

2018 Deloitte Millennial Survey

Research Services

Deloitte has released its latest annual global millennials survey. For the first time, it also includes opinions from Gen Zers.

Connected Consumer: How Consumer Shop and Buy Clothes

Research Services

PYMNTS examines consumer shopping habits to learn about apparel and accessory purchases across generations.

Content Targeting: Driving Brand Growth Without Collecting User Data

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Essential Facts About the Computer and Video Game Industry

Research Services

The Entertainment Software Association examines the video game purchasing and playing habits of gamers.

State of Black America

Research Services

Find out how African-Americans and Hispanic-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation in the National Urban League’s annual report.

2018 BrandSpark Most Trusted Awards

Research Services

See how Canadian and American consumers rank the most trusted CPG brands in BrandSpark’s annual ranking.

Maintaining Dignity: Understanding and Responding to the Challenges Facing Older LGBT Americans

Research Services

AARP, in partnership with Community Marketing Inc., surveyed LGBT consumers 45+ to learn top concerns about aging and long-term care.

Study Reveals That Creative Asset Workflow Lags Years Behind Innovations in Media Buying and Negatively Impacts Advertisers, Agencies and Publishers

Third Party Content

This comprehensive report from Extreme Reach, based on research commissioned with Advertiser Perceptions™, illuminates just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.

New Business Tools: 2018 Report

Mirren and RSW/US examine the use and effectiveness of tools that agencies use to support new business efforts.

Moms and Media 2018

Research Services

Edison Research releases it’s annual report examining the media habits of moms, with a new segment on their views on children and technology. 

Asian Americans: Digital Lives and Growing Influence

Research Services

Nielsen profiles Asian-American consumers in this new report. Brands can benefit by learning how to connect with these consumers and earn their loyalty and trust.