Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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New Year Outlook | 2019 Survey Report

RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.

Kitchen Trends Study

Research Services

Find out top kitchen design trends and what’s it’s like to live through a kitchen remodel in this survey from Houzz.

Tech Trends 2019

Research Services

Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.

Trends for 2019

Research Services

Ogilvy Consulting makes five predictions for 2019 in its annual trend report.

Emerging Trends in Real Estate

Research Services

PwC and the Urban Land Institute provide an outlook on real estate investment and development trends, markets to watch, property types, and other real estate issues throughout the U.S. and Canada in this annual report.

LGBTQ Tourism & Hospitality Survey

Community Marketing & Insights examines the travel habits and preferences of the LGBTQ community.

2019 Tech and the 50+ Survey

Research Services

Check out this report from AARP to learn about device adoption and online behaviors of Baby Boomers and Seniors.

Mind the Data Gap | 2019 Data-Driven Marketing & Advertising Outlook

Research Services

Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.

What’s Hot: 2019 Culinary Forecast

Research Services

Nation Restaurant Association’s yearly survey of the top menu and food trends for the coming year.

The Smart Audio Report

Research Services

Edison Research and NPR research smart speaker ownership and how they’re changing behaviors.

How Search Enables People to Create a Unique Path to Purchase

Third Party Content

Think with Google explores the new digital shopping behavior of consumers within categories and products. Check out the examples they provide of unique shopping journeys across automobiles, electronics, food & beverage, personal care, retail, and travel.

Favorite Innovations of 2018

GlobalData examines the top innovations in the food and CPG space and provides successful examples from around the world for each.

Reshape to Relevance

Research Services

Accenture’s annual survey reveals today’s hottest consumer technologies and highlights how they can stay relevant to consumers.

Global Gender Gap Report 2018

Research Services

The World Economic Forum reports on the progress of 149 countries towards gender parity in economic participation and opportunity, educational attainment, health and survival, and political empowerment. This year’s edition also assesses gender gaps in artificial intelligence.

Appeal to the Locals: 5 Steps to Reaching a Global Audience With Your App

Third Party Content

If you are planning on releasing your app to a global market, be sure to read this guide first from Think with Google. The report includes five steps to increase your app acceptance and usage.