Insights

Singing in the shower. Playing Candy Crush on the bus. In the middle of a conference call.
Inspiration doesn’t just happen. You’ve got to feed your brain.

And we’ve got some amazing chefs.

Our Research team is the best in the business. In addition to posting the latest and greatest advertising data on our site, they serve up customized reports to our members on everything from a breakdown of digital ad spending to the Millennial obsession with craft beer. So give them a call and savor some artisanal brain-food.

Bon appétit!

Hot Topics

4A’s Research Insights Newsletter

Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.

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Whitepapers

The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.

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New Research from the 4A’s | Taking a Pulse on Advertising

kNOW Instant Insights from Critical Mix surveyed consumers about their attitudes towards advertising, exclusively for the 4A’s.

Getting Media Right: Extraordinary Marketing Through Integrated, Holistic Advertising

Kantar Millward Brown shares results of its survey of 468 senior marketing leaders around the world spanning agencies, advertisers, and media companies. Topics include ROI, holistic measurement, media mix, recommendations on the use of insights, integrated strategies, and more.

Strategy Festival 2018 Report

From the inner workings of the brain to outer space, a lot of ground was covered at this year’s StratFest conference, which took place from October 9 to 11 in New York City. Marking the 50th anniversary of the planning discipline’s first introduction into the advertising industry, StratFest brought together influential leaders and industry strategists and planners to look at the next 50 years of planning and the evolving connection between brands and consumers.

2019 B2B Marketing Outlook

Research Services

Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.

The State of Gen Z 2018

Research Services

The Center for Generational Kinetics reveals insights into the mindset, priorities, habits, and behaviors of Gen Z.

2018 U.S. Online Retail Forecast

Research Services

FTI Consulting examines e-commerce sales growth and online market share by product category in this forecast report.

China Health Tech

Research Services

JWT Intelligence explains how technological developments are starting to transform China’s healthcare sector. See how efforts from Ping An’s Good Doctor, Tencent’s Doctorwork, and Alibaba’s AliHealth are increasing consumers access to medications and improving the doctor-patient relationship.

Caribbean Market Overview

Research Services

This report from CIBC provides an overview of the current economic and financial outlook for 24 Caribbean islands.

The QSR Drive-Thru Performance Study

Research Services

QSR Magazine’s yearly report on the performance of the drive-thru industry.

2018 In-Store Holiday Shopping

Research Services

Natural Insight examines in-store holiday shopping behaviors, including when consumers will shop and how much they’ll spend.

Economic Value of the Advertising-Supported Internet Ecosystem

Research Services

The IAB tracks the contribution advertising has made to the Internet ecosystem.

Rethink the Role of the CMO

Research Services

Accenture and Forrester Research evaluate the role of the CMO, finding that they need to take a more collaborative role within the C-Suite and organization.

2018 Holiday Insights Guide

Research Services

RetailMeNot reveals five insights to help retailers achieve a successful holiday season.

2019 Salary Guide

Research Services

The Creative Group gives an exclusive look at the latest salary and employment trends in the creative and marketing fields in this annual report.

Evolution of Shopper Behavior

Research Services

In this white paper, Ipsos reveals changes to global shopping behavior centered around increasing complexity of choice, pre-store preferences, the digital revolution, disruptive e-commerce models, and omnichannel retailing.