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Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.Learn More
The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.Learn More
Alliance Data developed rules to help brands better connect with Gen Z and Millennial consumers to gain their loyalty.
Discover which U.S. states use the most vacation days and who uses the least in this report from Project: Time Off.
This report from Ofcom contains industry data and consumer behavior for TV, radio, audio-visual, telecoms & networks, Internet & online content, and the postal sector in the United Kingdom. Subjects include communications revenues, household spending, adoption and purchasing of services, the changing TV landscape, and the use of online images.
W Hospitality Group shares its annual report on the growth of the hotel industry in Africa. This year, 41 international and regional contributors reported on the pipeline activity of 418 hotels in 54 countries located in North Africa, sub-Saharan Africa, and the Indian Ocean islands.
A global survey of CMOs and senior-level marketers by Dentsu Aegis provides insight into their perspectives on marketing budgets, digital media, management consultancies, data usage, data breaches, GDPR, working with agencies, how to capitalize on consumer attention, and strategies to stay relevant. Learn more here.
This report from CIBC provides an overview of the current economic and financial outlook for 24 Caribbean islands.
Marsha Appel, SVP Research Services, highlights points from Mary Meeker’s Internet Trends report agencies need to know to succeed.
Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.
The Outdoor Foundation reports on the participation of children, teens, and adults, as well as Hispanics, African-Americans, and Asian-Americans in outdoor activities—ranging from running to skateboarding to hunting.
The Bank of the West examines Millennial’s mindset and attitudes on a variety of topics, including homeownership and retirement.
comScore takes an in-depth look at over-the-top content consumption and device usage.
Community Marketing & Insights examines attitudes, behaviors, and demographic profile of the LGBTQ community in both America and Canada.
Insights into radio listeners are featured in this quarterly Nielsen report.
The Outdoor Foundation and the Recreational Boating & Fishing Foundation provides insights into the popularity of fishing, as well as motivations, barriers, and preferences by demographic.
Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.