The 4A’s and the Association of National Advertisers (ANA) have jointly crafted a toolkit offering insights on compensation models for the marketing industry. This executive-level guide explores alternative compensation models that focus on better outcomes for both brands and their agencies. The toolkit outlines commonly used compensation models, provides foundational knowledge, definitions, best practices, and […]

In Q1 2024, 4A’s members participated in a Compensation Methodology study. 4A’s members were surveyed on the eight most common in-use agency compensation models on project-based and AOR/Retainer-based engagements. The goal was to understand the most prevalent compensation methodologies across various agency types and sizes within the advertising industry. Paired with the 4A’s/ANA guide , […]

The Wow Company’s annual survey of independent agency owners in the UK focuses on agency outlook for 2024, biggest challenges, and financial performance benchmarks.

Strategy tracks the awards won by agencies, advertisers, and creatives in Canada.

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Adforum ranks the most awarded ad campaigns in nine industries.

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

While agencies are carefully assessing alternative currency initiatives, the 4A’s Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. There are a multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace. This 4A’s […]

Digital natives are not digitally exclusive, as Gen Alphas enjoy the in-store shopping experience just as much as online   US. 27th February 2024: Assumptions about Generation Alpha (6-16 year-olds) may need to be upended as research finds these digital natives are far from digitally exclusive, with the vast majority enjoying shopping in-store (78%) almost […]

4A’s and CHC Member-Exclusive Guidance The healthcare and data privacy landscape in the United States has been changing dramatically in recent years driven by various developments, key among them the Supreme Court’s decision in Dobbs v. Jackson. The absence of a comprehensive federal-level privacy law in the U.S and the growing patchwork of omnibus state […]

Check out these best and most valuable brand rankings from various sources.

Find out the top 2024 Super Bowl ads and why, according to 4A’s Research annual Super Bowl Survey.

The Dyrt shares findings on camper demographics, planning and booking habits, and camping property trends.

Ipsos explores all aspects of the affluent market, including media habits, shopping behaviors, return to work, and even pickleball playing!