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Prepared by 4A’s Research Services, this popular monthly newsletter provides 4A’s members with valuable insights and industry information, with a particular focus on market trends and data.Learn More
The 4A’s produces or co-produces whitepapers, surveys, studies and reports on a broad variety of subjects. Our Research Services team also shares a great deal of market research and related materials of interest to agency teams.Learn More
RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.
Find out top kitchen design trends and what’s it’s like to live through a kitchen remodel in this survey from Houzz.
Deloitte analyzes and guides CIOs through eight trends that could disrupt business over the next year.
Ogilvy Consulting makes five predictions for 2019 in its annual trend report.
PwC and the Urban Land Institute provide an outlook on real estate investment and development trends, markets to watch, property types, and other real estate issues throughout the U.S. and Canada in this annual report.
Community Marketing & Insights examines the travel habits and preferences of the LGBTQ community.
Check out this report from AARP to learn about device adoption and online behaviors of Baby Boomers and Seniors.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
Nation Restaurant Association’s yearly survey of the top menu and food trends for the coming year.
Edison Research and NPR research smart speaker ownership and how they’re changing behaviors.
Think with Google explores the new digital shopping behavior of consumers within categories and products. Check out the examples they provide of unique shopping journeys across automobiles, electronics, food & beverage, personal care, retail, and travel.
GlobalData examines the top innovations in the food and CPG space and provides successful examples from around the world for each.
Accenture’s annual survey reveals today’s hottest consumer technologies and highlights how they can stay relevant to consumers.
The World Economic Forum reports on the progress of 149 countries towards gender parity in economic participation and opportunity, educational attainment, health and survival, and political empowerment. This year’s edition also assesses gender gaps in artificial intelligence.
If you are planning on releasing your app to a global market, be sure to read this guide first from Think with Google. The report includes five steps to increase your app acceptance and usage.