Leadership

Enabling your team. Heading the charge. Fostering greatness in every project.
Yup, you’re a leader. But you don’t have to go it alone.

Current and future leaders: We have a wide variety of resources to help you and your teams maximize their success.

In addition to white papers, POV’s, and guidance directives, our Management Services group offers individual consultations for members. Call them up and they’ll help you tackle your toughest management challenges.

4A’s Learning & Development offers myriad webinars, workshops, and other educational opportunities across a broad range of topics. From ELP programs to soft skill refreshers, they can help you get the practical experience you crave.

Now, go forth and use your powers for awesome.

Hot Leadership Themes

Transparency

Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry. You’ll find all the 4A’s most recent information here.

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Industry Advocacy & Government Relations

The 4A’s Washington, D.C. bureau works continuously to represent and advocate for our industry at all levels of government.

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Women & Diversity

The 4A’s has long been a champion of gender equality and diversity in advertising. From training opportunities to content series and surveys, our efforts continue with renewed focus.

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4A’s Management Practitioners Forum Sessions: Ad Age 2018 Small Agency Conference

The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.  

CMO Survey 2018: How Brands Win in the Digital Economy

Research Services

A global survey of CMOs and senior-level marketers by Dentsu Aegis provides insight into their perspectives on marketing budgets, digital media, management consultancies, data usage, data breaches, GDPR, working with agencies, how to capitalize on consumer attention, and strategies to stay relevant. Learn more here.

Insights from 4A’s Research | Internet Trends 2018

Research Services

Marsha Appel, SVP Research Services, highlights points from Mary Meeker’s Internet Trends report agencies need to know to succeed.

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

GroupM Forecast: 4.5% Global Ad Growth in 2018

Research Services

GroupM has released its latest worldwide ad spend forecast with a prediction that global ad expenditures will grow 4.5% in 2018 and 3.9% in 2019. As for the U.S., growth is expected to rise 3.7% in 2018 and 2.2% in 2019.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

MAGNA Advertising Forecasts: Spring 2018 Update

Research Services

MAGNA’s latest global advertising forecast indicates that worldwide ad revenue is expected to grow by 6.4% to $551 billion in 2018. The U.S. is also expected to grow 6.4% to reach $207 billion.

Zenith Advertising Expenditure Forecasts-June 2018

Zenith predicts global ad spend will grow 4.5% in 2018, reaching $580 billion. In the U.S, ad expenditures in 2018 are expected to increase 3.3%.

Dentsu Aegis Global Ad Spend Forecasts – June 2018

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.9% in 2018 to $613.5 billion. US ad spend is expected to grow 3.4% and reach $217.3 billion.

Webinar: A View of New Business From the Other Side of the Table

This presentation was delivered to the 4A’s Southern Region New Business Committee on June 6, 2018 by The Bedford Group.  

The Nielsen CMO Report 2018

Research Services

Nielsen interviewed CMOs to learn of the strategic and organizational challenges they face as they adapt to changes in the marketing landscape.

The State of Gender Equality in the Media and Marketing Industry in Asia Pacific

Research Services

Campaign Asia-Pacific and Kantar share results of their investigation into gender equality and sexual harassment in the media and marketing industry across the Asia-Pacific region.

Voice Playbook | The Definitive Marketer’s Guide to Voice

4A's Member

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned over the past year exploring and executing voice.

Webinar: A Perspective on Client Attitudes, the Current Search Environment, and Things Agencies do that Drive Me Crazy

This presentation was delivered to the 4A’s Western Region New Business Committee on May 15, 2018 by Russel Wohlwerth, Owner of External View Consulting Group.  

Webinar: How To Buy A Gorilla: Taking greater control in the battle for new business

This presentation was delivered to the 4A’s National New Business Committee on May 3, 2018 by David Meikle, Founder of The How to Buy a Gorilla Company.