The Wow Company’s annual survey of independent agency owners in the UK focuses on agency outlook for 2024, biggest challenges, and financial performance benchmarks.

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

As a follow-up to the ANA/4A’s Agency Search Simplification Report, both organizations felt it would be beneficial for clients and agencies to understand the actual costs involved in the agency review/pitch process. Agencies historically devote significant resources into the pursuit of new business and to the defense of an existing account when it is put […]

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.

The search process by which a client identifies an advertising agency partner has become complex and painful for both clients and agencies, with many wondering how it can be improved.. In late 2021, the ANA and the 4A’s developed a joint working group to understand the challenges with agency search and consider how it could […]

RSW/US surveyed agency leaders to learn about their new business efforts, including tools used, top challenges, and more.

4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

McCracken Advisory Partners provides an overview of the M&A activity in the advertising and marketing industry for the past year.

Rishad Tobaccowala, Senior Advisor to Publicis Groupe, joins Cross Screen Media CEO Michael Beach to share his insights on a range of topics including what the future of advertising looks like and how organizations can thrive in these unprecedented times.

Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.

The 4A’s Creativity Forum is a program designed to engage discussion around the major issues and opportunities affecting the core product of agencies: creative output.  The 4A’s Creativity Forum provides an opportunity for creative thinkers, practitioners and leaders to exchange perspectives, offer insights and identify successful initiatives that lead to memorable and effective creative expression. […]

AdEdge 2020 is the virtual edge students need during uncertain times. With limited opportunities available for college students to personally connect with ad industry professionals, the 4A’s Dallas Council AdEdge virtual event is the next best thing.  Via this two- hour virtual session, led by industry experts, students will get information and make the connections needed to […]

To all 4A’s Community Members, On Wednesday, September 16, 2020 at 3:00 pm the 4A’s Business Intelligence & Insight group hosted a Virtual conference regarding “State Employment Laws and Tax Requirements relating to Remote Workers (Full-Time Employees and Independent Contractors)”.  The discussion was moderated by two attorneys from the firm of  Frankfurt Kurnit, Tricia Legittino, co-Chair of the Litigation and Employment […]