Leadership

Enabling your team. Heading the charge. Fostering greatness in every project.
Yup, you’re a leader. But you don’t have to go it alone.

Current and future leaders: We have a wide variety of resources to help you and your teams maximize their success.

In addition to white papers, POV’s, and guidance directives, our Management Services group offers individual consultations for members. Call them up and they’ll help you tackle your toughest management challenges.

4A’s Learning & Development offers myriad webinars, workshops, and other educational opportunities across a broad range of topics. From ELP programs to soft skill refreshers, they can help you get the practical experience you crave.

Now, go forth and use your powers for awesome.

Hot Leadership Themes

Transparency

Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry. You’ll find all the 4A’s most recent information here.

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Industry Advocacy & Government Relations

The 4A’s Washington, D.C. bureau works continuously to represent and advocate for our industry at all levels of government.

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Women & Diversity

The 4A’s has long been a champion of gender equality and diversity in advertising. From training opportunities to content series and surveys, our efforts continue with renewed focus.

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ELP – Executive Leadership Program

The 4A’s Executive Leadership Program offers new and emerging agency executive leaders the opportunity to hone their leadership skills by experiencing the direct impact of their decisions on the viability of the business.

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FTC Issues a $2 Million Reminder to Ad Agencies

Management Services

Frankfurt Kurnit Klein+Selz examines the FTC and State of Maine’s announcement of a $2 million dollar settlement with ad agency Marketing Architects, Inc. for deceptive weight-loss claims and what it means for ad agencies.

2018 Mergers and Acquisitions Prospects for Marketing Services, Media, and Related Technology Firms

Research Services

AdMedia Partners reveals the viewpoints of buyers and sellers regarding M&A activity, valuation expectations, advertising spending, and key trends affecting the industry.

Discover, Disrupt, Deliver: 4A’s Hosts Fourth Annual Talent@2030 Conference in NYC

Marketing & Communications

HR and talent leaders will convene at Talent@2030 for two days of panel discussions and keynotes confronting the industry’s organizational leadership and change management needs, along with workshops themed around Talent Management/Development, Difference & Belonging, and Talent Acquisition/Staffing.

Data Fuels an Intelligent World: the 4A’s Hosts Fifth Annual Data Summit

Marketing & Communications

The one-day summit brings together leaders from brands, agencies, media outlets and data firms like Bank of America, Air Canada, GroupM, Cadreon, Google, Facebook, Viacom, Domo and Deep Root Analytics to discuss everything from smart data and programmatic to cross-device implications and opportunities afforded by AI.

Delivering through Diversity

Research Services

In this report from McKinsey, see how a diverse labor force can have a positive impact on a company’s financial performance. You will also learn four inclusion and diversity strategies to improve your business and stay competitive.

Global Ad Spend Forecasts – January 2018

Research Services

Dentsu Aegis estimates that global ad expenditures will grow to $589.5 billion in 2018.

2018 Advertiser/Agency Predictions

What should advertisers and their agencies expect from each other in 2018? Bruno Gralpois of Agency Mania Solutions explores major trends.      

2018 RSW/US New Year Outlook Report

RSW/US’ annual New Year Outlook Survey Report explores biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.

The Reputation Council Report 2017

Research Services

Ipsos conducted a survey of 127 communications leaders in 22 countries to learn how the current communications landscape is impacting reputation management and the corporate environment. Some of the topics examined include reputation by industry, corporate activism, commmunication with millennials, and equity flow.

Pricing as a Discipline and Proposal Writing for Marketing Services

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Media and Digital Predictions 2018

Kantar Millward Brown discusses media and digital predictions for 2018

Advertising Expenditure Forecasts-December 2017

Zenith’s latest predictions indicate global ad spend will grow by 4.1% in 2018, reaching $578 billion by the end of the year. Global ad expenditures are expected to increase by $72 billion between 2017 and 2020, with the US contributing 27% of that amount.

MAGNA Advertising Forecasts

Research Services

MAGNA has released its latest global advertising forecasts indicating that global ad revenue is expected to grow by 5.2% to $535 billion in 2018, while US ad sales will grow 5% to reach $195 billion.

Agency Metrics that Matter

Research Services

SoDA conducted a survey to explore business performance measurement within agencies, production companies and design studios. Topics such as employee turnover rates, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more are explored. View the summary findings and benchmarking data.

Marketing Accountability

Research Services

Forbes shares its executive summary of their global survey on the effectiveness and impact of marketing to a company’s value.