Leadership

Enabling your team. Heading the charge. Fostering greatness in every project.
Yup, you’re a leader. But you don’t have to go it alone.

Current and future leaders: We have a wide variety of resources to help you and your teams maximize their success.

In addition to white papers, POV’s, and guidance directives, our Management Services group offers individual consultations for members. Call them up and they’ll help you tackle your toughest management challenges.

4A’s Learning & Development offers myriad webinars, workshops, and other educational opportunities across a broad range of topics. From ELP programs to soft skill refreshers, they can help you get the practical experience you crave.

Now, go forth and use your powers for awesome.

Hot Leadership Themes

Transparency

Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry. You’ll find all the 4A’s most recent information here.

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Industry Advocacy & Government Relations

The 4A’s Washington, D.C. bureau works continuously to represent and advocate for our industry at all levels of government.

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Women & Diversity

The 4A’s has long been a champion of gender equality and diversity in advertising. From training opportunities to content series and surveys, our efforts continue with renewed focus.

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Voice Playbook | The Definitive Marketer’s Guide to Voice

4A's Member

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned over the past year exploring and executing voice.

Webinar: A Perspective on Client Attitudes, the Current Search Environment, and Things Agencies do that Drive Me Crazy

This presentation was delivered to the 4A’s Western Region New Business Committee on May 15, 2018 by Russel Wohlwerth, Owner of External View Consulting Group.  

Webinar: How To Buy A Gorilla: Taking greater control in the battle for new business

This presentation was delivered to the 4A’s National New Business Committee on May 3, 2018 by David Meikle, Founder of The How to Buy a Gorilla Company.  

eMarketer Releases New Global Media Ad Spending Estimates

Research Services

Check out eMarketer’s latest estimates of media ad expenditures and digital ad spend around the world.

How One Agency Launched a Social Phenomenon

Enter Mobile Stü, a mobile recording studio founded by Mike Boston, that empowers kids to make their voices heard – anytime, anywhere – and express their frustrations, hopes, fears, and dreams in a positive way.

4A’s Accelerate 2018 Report

The 4A’s flagship conference, formerly known as Transformation, re-launched this spring as 4A’s Accelerate — a name that illustrates the speed of change required to thrive in today’s ever-changing marketplace.

Marketing Agency Growth Report

Research Services

Agencies around the world share their growth challenges in this report from Hubspot.

Video Seminar: GDPR Town Hall

 We encourage you to download the following presentations and follow along with the discussions. Slide numbers have been provided for your reference in the above Table of Contents.

Advertising Expenditure Forecasts-March 2018

Zenith’s latest predictions indicate global ad spend will grow by 4.6% in 2018, reaching $579 billion by the end of the year.

CEO Survey: The Anxious Optimist in the Corner Office

Research Services

PwC’s annual survey reveals the top opportunities, threats, and challenges of global and U.S. CEOs.

BenchPress Agency Survey 2018

Research Services

The Wow Company has released the 2018 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include profits, confidence levels, how agencies price, AI, Brexit impact, top challenges, and more.

MAGNA Advertising Forecasts

Research Services

MAGNA’s latest global advertising forecast indicates that global ad revenue is expected to grow by 5.2% to $535 billion in 2018, while US ad sales will grow 5.5% to reach $197 billion.

4A’s Talent@2030 Report

On March 6-7, Talent, HR and business leaders came together to tackle the real talent issues and explore practical solutions facing the industry today. This report shows highlights from the conference.

State of the Industry Report 2018

Research Services

Prospect and PublicAffairsAsia share the findings from their survey of practitioners in the communications and corporate affairs industry in Asia Pacific.

Agency of the Year 2018

Research Services

Medialeader and Communicate, in association with Ad Age, have released the winners of the top creative agencies, media agencies, and campaigns in the the Middle East. The rankings are based on awards won at Cannes Lions, Dubai Lynx, Effie Awards and Festival of Media. Also, check out the separate ranking for the People’s Choice Awards.