Leadership

Enabling your team. Heading the charge. Fostering greatness in every project.
Yup, you’re a leader. But you don’t have to go it alone.

Current and future leaders: We have a wide variety of resources to help you and your teams maximize their success.

In addition to white papers, POV’s, and guidance directives, our Management Services group offers individual consultations for members. Call them up and they’ll help you tackle your toughest management challenges.

4A’s Learning & Development offers myriad webinars, workshops, and other educational opportunities across a broad range of topics. From ELP programs to soft skill refreshers, they can help you get the practical experience you crave.

Now, go forth and use your powers for awesome.

Hot Leadership Themes

Transparency

Over the last year transparency, particularly in media buying practices, has become a topic of great interest and debate within the industry. You’ll find all the 4A’s most recent information here.

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Industry Advocacy & Government Relations

The 4A’s Washington, D.C. bureau works continuously to represent and advocate for our industry at all levels of government.

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Women & Diversity

The 4A’s has long been a champion of gender equality and diversity in advertising. From training opportunities to content series and surveys, our efforts continue with renewed focus.

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Zenith Advertising Expenditure Forecasts-December 2018

Zenith predicts global ad spend will grow 4.5% in 2018, reaching $581 billion. In the U.S, ad expenditures are expected to increase 2.9% in 2019, 3.4% in 2020, and 3.7% in 2021.

MAGNA Advertising Forecasts: Winter 2018 Update

Research Services

MAGNA’s latest global advertising forecast reveals that worldwide ad revenue grew by 7.2% to $552 billion in 2018. In the U.S., expenditures grew 7.5% to $208 billion.

GroupM’s 2019 Ad Forecast: $19 Billion in New Investment, 3.6% Growth

Research Services

GroupM has released its latest worldwide ad spend forecast with a prediction that global ad expenditures will grow 4.3% in 2018 and 3.6% in 2019.

The SoDA Report | Global Digital Outlook

Research Services

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.

Voice Playbook | The Definitive Marketer’s Guide to Voice

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned exploring and executing voice.

Webinar: 4A’s | ID Comms Media Pitch Research Presentation

This presentation was delivered to the 4A’s National New Business Committee on November 8, 2018 by Tom Denford, Co-Founder, ID Comms.  

Agency New Business Thought Leader Survey Report

Read agency executives’ thoughts on new business practices from pitches to new business staffing structures in this RSW/US report.

The 2019 Shipping Forecast: Leadership Insights from the New World Talent Survey

Research Services

The Lighthouse Company shares insights from its annual survey of more than 600 C-Suite executives from around the globe.

Webinar: Unpacking Marketing Procurement

This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2018 by Steven Morse, Sr. Procurement Analyst | Marketing Procurement, Toyota North America.  

Garrand Moehlenkamp: The agency model of the future isn’t about WHAT you do. It’s about WHY you do it.

4A's Member

Garrand Mohlenkamp’s Chief Marketing (and Nourishing) Officer Matt Striker, shares his thoughts on the agency model of the future.

Women in the Workplace

Research Services

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment, plus case studies of companies that are making a difference.

2018 Employee Compensation Study Completed

The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.

2018 Asia Creative Rankings

Research Services

Campaign Brief Asia reveals the top Asian agencies, networks, countries, and creative leaders over the past two years. Rankings are based on the tabulated results of 11 international and regional advertising awards from 22 different shows.

2018 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Blockchain & Advertising

The following presentation took place at the 4A’s Advertising Legal Affairs Q3 Meeting on September 13, 2018. Speakers included: Linda A. Goldstein, Partner, Leader of Advertising, Marketing and Digital Media Team, Baker & Hostetler LLP Laura E. Jehl, Partner, Co-leader of Blockchain Technologies and Digital Currencies Team, Baker & Hostetler LLP Robert A. Musiala Jr., […]