Tell Me About This New Functionality You Speak Of

Our new site attempts to bring our content into closer alignment with what brought you here in the first place. We replaced our previous architecture (which organized content by the 4A’s department that produced it) with one that relies on the purpose of the content itself. Based on an analysis of our content and user feedback, we’ve created nine sub-sections.

Your Career

This section is centered on you as an individual making your way up the career ladder. This is where you’ll find information about our MAIP, high school, and internship programs; information about our training and leadership classes; and (coming soon) our job board.

Agency Stuff

This next section is focused on the ins-and-outs of running an agency. It includes thought pieces on branding and positioning, legal templates and forms, and content geared towards major agency departments and management issues.

Project Tools

Here we focus on the work you do at your agency, and the information you need to knock your client’s socks off. This includes demographics research to help you find the right audience for your campaign, tips and whitepapers on measuring their effectiveness, and the latest strategy trends.

Client Essentials

Here you’ll see our industry research to help you understand your client’s business better, tips on deepening your relationship with existing clients and creating bonds with new ones. Also, our agency compensation guidance – a must read.

Your Industry

Finally at the highest level, we have content around the advertising industry at-large. Anything related to currently trending advertising topics, government relations and legal topics (including the 4A’s advocacy efforts in DC), a master list of our survey results and whitepapers, and links to our Agency Search tool.

4A’s Communities

This area focuses on our 4A’s committees, forums and regional councils where our members meet to discuss topics, challenges and opportunities. Topics range from account management, to risk insurance to client compensation and succession planning. We will be building this section out in the coming months with more community-related features, such as meeting minutes and member-contributed content. Stay tuned.

Membership

Here you’ll find information about the 4A’s membership, the myriad benefits of joining, and information on how to apply. If you’ve already spoken with our Membership group and are ready to submit your application, you can do that here as well.

About the 4A’s

Get to know us. From library scientists to media mavens, marketing experts and financial planning gurus. We’ve also got information about our history, our mission, and our leadership team.

While there’s a lot of new bells and whistles, here’s a short list of the improvements we’d like to note:

Search

Our new search engine indexes nearly everything on the site (including bookstore items and events) so that you can more easily find the droids you’re looking for.

New Content Model

We can now push content to all relevant areas of the site and easily link related content together. What does the mean for you? More relevant content and less hunting.

Profile Enhancements

We’ve made a lot of enhancements to the profile section of the site, and will continue to expand its capabilities in the coming months. We’ve added a “secondary email address,” which is used only when you’ve lost access to your primary email and need to recover your account. Important, as agency folks tend to move around a bit.

Customized Feed

The new “My 4A’s” section (find it in the ‘Account’ drop-down) displays a content feed customized by you. Simply select some terms from our taxonomy that are important to you and enjoy!

Social and Sharing

We now make social sharing a snap. So please do.  If you’re into that kind of thing.

Member Generated Content

We’re excited to give our Members a voice and visibility on our new site. We are accepting submissions including op-eds, videos on agency life, and questions with agency professionals from all disciplines. Let us hear from you.