Partnerships

Collaborator. Associate. Colleague.
(Call ’em what you like.)
With good partnerships, you can work miracles.

Establishing and maintaining partnerships is a critical part of agency life, and there are all sorts of ways we can help.

Our forums, committees, and councils gather professionals across agency types and specialities to discuss a broad array of topics. Need to discuss social engagement with like-minded marketing minds? Check. Have questions about branded content? We got that, too. And a whole lot more.

We can also help you network and learn at the same time, with seminars and workshops offered by our Learning & Development group.

View the latest from 4A’s Partners

New Year Outlook | 2019 Survey Report

RSW/US explores the biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

Research Services

Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

R3 New Biz League Global and US – November 2018

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: January 2019

Brush up on presentation skills to win new business

Research Services

Michael Gass of Fuel Lines offers advice on presentation skills that can help your pitches.  If you start well, you’ll finish well!

The CMO Lifecycle | Tenure Analysis and New Business Opportunities

Research Services

Winmo reports CMO tenure trends and what it means for ad agencies in this exclusive access for 4A’s members.

Webinar: Marketing Sourcing

This presentation was delivered to the 4A’s Western Region Finance & New Business Committees on December 5, 2018 by Mithun Sharma, Vice President, Global Strategic Sourcing, Visa.

Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

R3 New Biz League Global and US – October 2018

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: November 2018

Webinar: Turbocharging Your Win Rate

This presentation was delivered to the 4A’s Central Region New Business Committee on November 14, 2018 by Bill Burnes, longtime former SVP, Director of North America Growth and Development at Momentum Worldwide, and now President of Winsider Consulting.

R3 New Biz League Global and US – September 2018

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: November 2018

Webinar: 4A’s | ID Comms Media Pitch Research Presentation

This presentation was delivered to the 4A’s National New Business Committee on November 8, 2018 by Tom Denford, Co-Founder, ID Comms.  

Agency New Business Thought Leader Survey Report

Read agency executives’ thoughts on new business practices from pitches to new business staffing structures in this RSW/US report.

Best Practices of Highly Social CEOs for Ad Agency New Business

Research Services

Michael Gass of Fuel Lines explores why agency owners should use social media to attract clients, generate exposure for their agencies and win new business.

Webinar: Unpacking Marketing Procurement

This presentation was delivered to the 4A’s Southern Region New Business Committee on October 23, 2018 by Steven Morse, Sr. Procurement Analyst | Marketing Procurement, Toyota North America.  

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.