Partnerships

Collaborator. Associate. Colleague.
(Call ’em what you like.)
With good partnerships, you can work miracles.

Establishing and maintaining partnerships is a critical part of agency life, and there are all sorts of ways we can help.

Our forums, committees, and councils gather professionals across agency types and specialities to discuss a broad array of topics. Need to discuss social engagement with like-minded marketing minds? Check. Have questions about branded content? We got that, too. And a whole lot more.

We can also help you network and learn at the same time, with seminars and workshops offered by our Learning & Development group.

View the latest from 4A’s Partners

Webinar: A Perspective on Client Attitudes, the Current Search Environment, and Things Agencies do that Drive Me Crazy

This presentation was delivered to the 4A’s Western Region New Business Committee on May 15, 2018 by Russel Wohlwerth, Owner of External View Consulting Group.  

New Business Tools: 2018 Report

Mirren and RSW/US examine the use and effectiveness of tools that agencies use to support new business efforts.

Webinar: How To Buy A Gorilla: Taking greater control in the battle for new business

This presentation was delivered to the 4A’s National New Business Committee on May 3, 2018 by David Meikle, Founder of The How to Buy a Gorilla Company.  

R3 New Biz League Global and US – March 2018

The excel document, available only to 4A’s Members, includes detail related to identified wines, including the incumbent agency and the new successful agency. Published: April 2018

Blogging For Agency New Business

Research Services

RSW/US explains why there’s no question that blogging is good for new business.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Marketing Agency Growth Report

Research Services

Agencies around the world share their growth challenges in this report from Hubspot.

Fuel Lines

Research Services

View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media to fuel agency new business.

The Basics: An Advertising Agency New Business Plan

Research Services

Get back to basics with a new business plan with suggestions from Peter Levitan.

Owners Need to Be Social for Ad Agency New Business

Research Services

Michael Gass of Fuel Lines details how social media has become an leadership tool, essential for new business.

Using Data to Inspire Creative Briefs

Research Services

Facebook IQ shares a hypothesis-driven insights approach that will help marketers better process and use data to inform their marketing decisions and write a stellar creative brief.

Best Practice Guidance: Agency Search Agreements (AKA New Business NDA’s)

The purpose of this position paper is to provide agencies with best practice guidance relating to obtaining formal agreements between an agency and a prospective client during the marketer’s search for agency resources or a marketer’s request for proposal.

Marketing Trends Report

Research Services

Agency Spotter’s annual report highlights agency search trends.

Agency Search Consultants Provide “One Piece of Advice” for Agencies

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2018 new business plans.

2018 RSW/US New Year Outlook Report

RSW/US’ annual New Year Outlook Survey Report explores biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.