Partnerships

Collaborator. Associate. Colleague.
(Call ’em what you like.)
With good partnerships, you can work miracles.

Establishing and maintaining partnerships is a critical part of agency life, and there are all sorts of ways we can help.

Our forums, committees, and councils gather professionals across agency types and specialities to discuss a broad array of topics. Need to discuss social engagement with like-minded marketing minds? Check. Have questions about branded content? We got that, too. And a whole lot more.

We can also help you network and learn at the same time, with seminars and workshops offered by our Learning & Development group.

View the latest from 4A’s Partners

Best Practice Guidance: Agency Search Agreements

The purpose of this position paper is to provide agencies with best practice guidance relating to obtaining formal agreements between an agency and a prospective client during the marketer’s search for agency resources or a marketer’s request for proposal.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Marketing Trends Report

Research Services

Agency Spotter’s annual report highlights agency search trends.

Agency Search Consultants Provide “One Piece of Advice” for Agencies

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2018 new business plans.

2018 RSW/US New Year Outlook Report

RSW/US’ annual New Year Outlook Survey Report explores biggest challenges facing ad agencies from the perspectives of both marketers and ad agencies.

4A’s Opens Call for Entries for Fourth Annual Partner Awards

Marketing & Communications

The 4A’s has announced it is now accepting entries for the 2018 Partner Awards, the advertising industry’s only awards program that recognizes great creative partnerships.

Most Ad Agencies Have No Plan for New Business

Research Services

Michael Gass offers three simple steps to help agencies develop a marketing plan for new business.

Pricing as a Discipline and Proposal Writing for Marketing Services

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Webinar: New Business – Understanding and Working With Procurement

This presentation was delivered to the 4A’s Central Region New Business Committee on November 15, 2017 by Annette Cerami, Procurement Manager, Marketing & Services, at Constellation Brands.

2017 RSW/US Agency New Business Report

The 2017 RSW/US Agency New Business Report explores the challenges and opportunities for new business from both the agency and marketer’s perspective.

Webinar: New Business — Marketplace Observation & Winning in a Process Driven Review

This presentation was delivered to the 4A’s New Business Committee on November 2, 2017 by Matt Ryan of Roth Ryan Hayes.

Fuel Lines

Research Services

View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media to fuel agency new business.

Ad Agency New Business is Harder Because One Key Ingredient is Lacking

Research Services

Michael Gass, a business development consultant, explores why positioning is the foundation of any agency’s new business program.

4 Tips for Winning New Business

Research Services

At The Drum’s annual Pitch Perfect conference, leading industry figures offered advice on how to nail a pitch and win new business.

How to Craft an Agency PR Plan That Drives New Business

Research Services

Don Beehler of ABC&D Communications discusses ways ad agencies can develop a PR plan that generates awareness, as well as compliments new business initiatives and enhances new business opportunities.