Partnerships

Collaborator. Associate. Colleague.
(Call ’em what you like.)
With good partnerships, you can work miracles.

Establishing and maintaining partnerships is a critical part of agency life, and there are all sorts of ways we can help.

Our forums, committees, and councils gather professionals across agency types and specialities to discuss a broad array of topics. Need to discuss social engagement with like-minded marketing minds? Check. Have questions about branded content? We got that, too. And a whole lot more.

We can also help you network and learn at the same time, with seminars and workshops offered by our Learning & Development group.

View the latest from 4A’s Partners

R3 New Biz League Global and US – August 2018

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: September 2018

R3 New Biz League Global and US – July 2018

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: August 2018

4A’s Management Practitioners Forum Sessions: Ad Age 2018 Small Agency Conference

The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.  

R3 New Biz League Global and US – June 2018

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: July 2018

A Change in Pitch

Third Party Content

Creativebrief surveyed agency CEOs and CMOs to gauge their thoughts on the traditional pitch. The results are surprising!

R3 New Biz League Global and US – May 2018

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: June 2018

Webinar: A View of New Business From the Other Side of the Table

This presentation was delivered to the 4A’s Southern Region New Business Committee on June 6, 2018 by The Bedford Group.  

Revise your agency’s website for new business

Research Services

Michael Gass of Fuel Lines offers advice on revising your website to showcase your agency’s credentials, capabilities, case studies, and creative work to help attract new business.

R3 New Biz League Global and US – April 2018

The excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. Published: May 2018

Webinar: A Perspective on Client Attitudes, the Current Search Environment, and Things Agencies do that Drive Me Crazy

This presentation was delivered to the 4A’s Western Region New Business Committee on May 15, 2018 by Russel Wohlwerth, Owner of External View Consulting Group.  

New Business Tools: 2018 Report

Mirren and RSW/US examine the use and effectiveness of tools that agencies use to support new business efforts.

Webinar: How To Buy A Gorilla: Taking greater control in the battle for new business

This presentation was delivered to the 4A’s National New Business Committee on May 3, 2018 by David Meikle, Founder of The How to Buy a Gorilla Company.  

R3 New Biz League Global and US – March 2018

The excel document, available only to 4A’s Members, includes detail related to identified wines, including the incumbent agency and the new successful agency. Published: April 2018

Blogging For Agency New Business

Research Services

RSW/US explains why there’s no question that blogging is good for new business.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.