Advertising, marketing, and agency terms and concepts
Go NowThe definitive source for marketing terms and definitions | A free educational resource from the Marketing Accountability Standards Board (MASB)
Go nowProduced by the ARF Creative Council Glossary Working Group
Go nowChief Marketer presents a comprehensive list of the best brand engagement and activation agencies.
Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.
Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.
Med Ad News announces the winners of the 2022 Manny Awards, celebrating the best in the healthcare communications industry.
Learn how the exceptional financial and operational progress of agency holding companies will impact brand advertisers in the future.
A list of language services to help you translate ads and adapt them to an international market.
Read about AI tools, ethical and legal issues, and their impact on the client-agency relationship in this article from Agency Mania Solutions.
Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.
Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
4A’s Research shares advice for advertising during a recession.
This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief.
Statistics on agency employment patterns, number of ad agencies in the U.S., top cities by number of agencies and employees, and more.
R3 explores the factors that are moving brands toward new agency models.