Agency & Advertising Basics

The go-to resource for agency, advertising, and marketing basics to help you on-board new employees and clients.

Dictionaries & Glossaries

Adweek's Glossary of Marketing Terms

Advertising, marketing, and agency terms and concepts

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Universal Marketing Dictionary

The definitive source for marketing terms and definitions | A free educational resource from the Marketing Accountability Standards Board (MASB)

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Creative Research Terms Glossary

Produced by the ARF Creative Council Glossary Working Group

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Guides & Best Practices

Top Marketing Agencies of 2023

Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

Healthcare Communication Agencies

Med Ad News profiles advertising agencies with a significant or growing portion of their business in the U.S. healthcare field.

Hispanic Market Overview

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.

Manny Awards

Med Ad News announces the winners of the 2022 Manny Awards, celebrating the best in the healthcare communications industry.

The Strength of Agency Holding Companies

Learn how the exceptional financial and operational progress of agency holding companies will impact brand advertisers in the future.

Language Translation Services |

A list of language services to help you translate ads and adapt them to an international market.

The Future of AI in Client/Agency Relationships

Read about AI tools, ethical and legal issues, and their impact on the client-agency relationship in this article from Agency Mania Solutions.

Why is Everyone Talking about Zero-party Data?

Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.

Strategies to Make Your Agency Data-Driven

Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.

Video Benchmarks

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Evolution of the Advertising Agency Business

4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Advertising During a Recession |

4A’s Research shares advice for advertising during a recession.

The Best Way for a Client to Brief an Agency

This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief.

Agency Statistics |

Statistics on agency employment patterns, number of ad agencies in the U.S., top cities by number of agencies and employees, and more.

Intergration 2030 | Future of Integrated Marketing |

R3 explores the factors that are moving brands toward new agency models.