B2B

Stay on top of B2B marketing trends and strategies.

Get smart on budgets, best practices for digital, media habits of decision makers, metrics, and much more.

B2B Marketing Mix Report |

Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

The Guide to B2B Influencer Marketing for CMOs |

In this infographic, Social Media Today and TopRankMarketing provide guidance on the use of B2B influencer marketing. Topics include top challenges, brand failures, best practices, and what to expect in the future.

Car Parts & Ecommerce |

Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.

Inside The Campaign: gyro’s “I’mpossible” for Hiscox

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, gyro shows its recent work for Hiscox.

When B2B Buyers Want to Go Digital—And When They Don’t |

Suppliers selling to b-to-b buyers should be including digital channels in addition to more traditional methods, as revealed in this McKinsey survey. Buyers across all industries share their preferences for  interacting with company websites and in-person salespeople.

The Next Generation of B2B Buyers: How the Millennial Business Buyer is Changing B2B Sales & Marketing

Learn the best marketing channels, social channels, content types, info types, and motivators to reach this new generation of B2B buyers in this report from Merit.