MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Oracle outlines email marketing trends for 2024 in this article series.

Check out Ipsos’ annual ranking of the top Super Bowl ads.

Ipsos explores all aspects of the affluent market, including media habits, shopping behaviors, return to work, and even pickleball playing!

Check out this report from AARP to learn about tech ownership & usage and online behaviors of Gen X, Baby Boomers, and Seniors.

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

Agency Mania Solutions delves into the evolving discussion around the working/non-working spend ratio.

LinkedIn predicts the top trends on topics including technologies, entertainment, environment, energy, education, and the workplace.

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

Dentsu estimates that global ad expenditures will grow in 2024.

GroupM releases its latest global ad spend forecasts.

In order to promote a more diverse and equitable media ecosystem, the 4A’s Media, Tech and Data practice, in collaboration with the 4A’s Advertiser Protection Bureau, has updated its  Media Responsibility Principles to reflect marketplace changes over the past few years.   The Principles are designed to, among other things, encourage the dissemination of factual, accurate […]