Media Channels

Coming in loud and clear.

Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.

Internet Advertising Revenue Report

Research Services

The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.

Video Ad Spend Study

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.

Attitudes to Digital Video Advertising

Research Services

IAB Europe has released its annual report examining trends in digital video advertising in Europe with information on ad spending rates and budgets, metrics, cross-screen campaigns, and more.

A Strategic Guide to Digital Marketing & Advertising for Financial Services

Research Services

MNI Targeted Media gives tips financial service companies can use to reach existing and potential clients.

Bending the Curve: TV + Digital Video

Third Party Content

FreeWheel reveals how advertisers can combine TV and digital video to most effectively reach audiences in this guide.

When It Comes to Video Ad Creative, How Much Should You Customize?

Third Party Content

Think with Google shares their findings on how video ad customization drives brand impact.

Taking Stock with Teens

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Digital Media Trends Survey

Research Services

Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.

Video Rules

Research Services

ArabAd discusses trends in video advertising in the Middle East. Learn the importance of the medium in this region and the challenges of making effective and compelling campaigns.

Video Benchmarks

4A's Member

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

4 Ways to Get Mid-Funnel Impact Out of Your Brand Campaign

Third Party Content

Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.

The State of Ad Viewability

Third Party Content

Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.

A New Video World Order | What Motivates Consumers?

Research Services

In its annual report on video consumption, PwC divides consumers into five distinct video watching segments and provides demographic profiles, viewing habits, and audience motivations for each.

Digital Usage Trend Report

Research Services

IAB looks at consumer usage patterns of desktop and mobile sites, apps, and videos, as well as digital and mobile ad revenue.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.