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Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.
Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
PwC provides trends, ad spending, and forecasts for major media in this global report.
The IAB and PwC releases its biennial report for U.S. Internet ad revenues, highlighting growth drivers and market share by media.
The IAB and Advertiser Perception examine ad spending trends in digital video, original digital video, advanced TV, and programmatic video.
IAB Europe has released its annual report examining trends in digital video advertising in Europe with information on ad spending rates and budgets, metrics, cross-screen campaigns, and more.
MNI Targeted Media gives tips financial service companies can use to reach existing and potential clients.
FreeWheel reveals how advertisers can combine TV and digital video to most effectively reach audiences in this guide.
Think with Google shares their findings on how video ad customization drives brand impact.
Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.
Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.
ArabAd discusses trends in video advertising in the Middle East. Learn the importance of the medium in this region and the challenges of making effective and compelling campaigns.
Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.
Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.
In its annual report on video consumption, PwC divides consumers into five distinct video watching segments and provides demographic profiles, viewing habits, and audience motivations for each.